LinkedIn has become one of the most popular platforms for job seekers and employers alike. With over 740 million members, LinkedIn provides ample opportunities to connect with professionals, discover new jobs, and build your personal brand. One common question that arises is whether jobs are reposted automatically on LinkedIn or if employers have to manually repost openings. In this article, we’ll take a deep dive into how job reposting works on LinkedIn, the benefits and drawbacks of automated reposting, and best practices for keeping your LinkedIn jobs feed current as both a job seeker and employer.
How Does Job Reposting Work on LinkedIn?
When an employer first posts a job on LinkedIn, they have the option to enable automated reposting. This means that once the application deadline passes, the job will automatically get reposted again on LinkedIn. The employer can choose the frequency of the reposting, such as daily, weekly, or monthly. They can also select an end date when they would like the automated reposts to stop.
If an employer does not enable automated reposting, the job listing will simply expire after the deadline passes. At that point, the employer would need to manually repost the job if they want it to appear active on LinkedIn again. Manually reposting allows employers to tweak the job description, requirements, or other details with each new post.
Here are some key points on how automated reposting works:
- Enabled when first posting the job
- Repost frequency can be customized (daily, weekly, monthly, etc)
- End date can be set for when auto-reposts should stop
- For manual reposting, the job expires after the deadline
- Employers have to repost manually after expiration if they want to relist the job
So in summary, yes – LinkedIn does allow automated reposting of jobs. But it is an optional feature that employers have to actively enable.
The Benefits of Automated Job Reposting on LinkedIn
Enabling automated reposting for LinkedIn jobs provides a few potential benefits for employers:
Saves Time
Automated reposting removes the need to manually relist jobs every few weeks or months. Instead of needing to create a new post for an open position, the technology does it automatically based on the set schedule. This can save recruiters and hiring managers significant time, especially when juggling multiple open roles.
Maintains Job Momentum
With automated reposting, jobs stay fresh in the feeds of job seekers. This maintains momentum and keeps qualified candidates flowing into the top of the funnel. Without automated reposts, open jobs would disappear from the feed once they expire.
Wider Exposure
Each time a job reposts, it essentially gets broadcasted to LinkedIn members again. This gives the job added exposure and visibility to new candidates who may have not seen the initial postings. More exposure could lead to more applicants.
Higher Applicant Conversion
Some studies have found that automated job reposting can improve application rates. One LinkedIn survey saw applications increase by an average of 17% when jobs were set to repost daily vs just expiring after the deadline. More visibility and exposure may drive increased conversions.
The Downsides of Automated Reposting on LinkedIn
While automated reposting has some upside, there are a few potential disadvantages to consider as well:
Duplicate Applications
With jobs reposted frequently, you may see the same candidates applying multiple times. This can clutter your applicant tracking system and make it harder to identify new applicants. More filtering may be needed to weed out duplicates.
Outdated Listings
If the details of the job change over time, but it’s still auto-reposting, that can result in outdated listings on LinkedIn. For example, if the hiring manager changes or requirements get updated, automated posts won’t reflect that.
Limited Ability to Refine
While auto-repost saves time, it also removes the ability to tweak and perfect the job listing with each new post. Manual reposting allows employers to refine details, highlight different needs, or adjust their strategy.
Risk of Irrelevant Candidates
The more a job gets reposted, the more chances random, unqualified candidates have of finding and applying to the role. This can make it harder for recruiters to identify the truly relevant applicants.
Best Practices for Job Seekers on LinkedIn
As a job seeker, here are some tips to make the most of automated job reposts on LinkedIn:
- Check LinkedIn frequently for new listings – reposts ensure new opportunities appear often
- Focus on jobs posted within the last 1-2 weeks to view the latest openings
- Avoid applying to the same reposted job multiple times as that creates duplicate submissions
- Leverage alerts and saved job searches to be notified of new reposts matching your criteria
- Follow companies you’re interested in so you see when they repost roles
The key for seekers is checking LinkedIn often so you catch job reposts quickly before they get flooded with applicants. Saving searches and following target companies can help surface new opportunities.
Best Practices for Employers Reposting Jobs on LinkedIn
If you’re an employer leveraging automated reposting, here are some best practices:
- Review open roles frequently for any changes needed to the posts
- If requirements/details change, update the job before the next repost goes live
- Use manual reposting periodically to give roles a fresh update
- Monitor applicant sources to identify an increase in irrelevant applicants
- Adjust reposting frequency if you see duplicate submissions cluttering your ATS
The key is striking a balance between saving time with automated reposting and keeping your listings current. Monitor for issues and be ready to manually refresh postings when needed.
Frequently Asked Questions
Here are answers to some common questions about job reposting on LinkedIn:
How often do jobs repost automatically on LinkedIn?
The frequency can be customized, but typical options are daily, weekly, or monthly. Daily automated reposts will keep the job highly visible.
Does reposting jobs on LinkedIn improve results?
Potentially yes – studies show automated reposting can increase job applications by 15-20%. The added visibility and exposure helps. But dupes and irrelevant applicants are a risk.
Is it better to repost jobs manually or automatically?
Automated reposting saves recruiters time. But manual allows flexibility to tweak listings. Often a balance of both automated and manual reposting works best.
Should I apply to jobs that keep getting reposted?
Jobs that repost frequently often indicate an urgent need. But avoid duplicate submissions. Check the dates and only apply to new reposts.
How do I set up automatic reposting for my LinkedIn jobs?
When first posting the job, there is an option to “Repost this job automatically”. Select the frequency and end date for reposts.
Conclusion
Automated job reposting on LinkedIn provides a hands-off approach to keeping active job listings visible to candidates. While the set-it-and-forget-it nature of automated reposting has advantages, striking a balance with manual reposts may yield optimal results. Monitoring reposting performance and optimizing based on inflow of applicants, quality of hires, and duplication are best practices for employers. As a job seeker, routinely checking LinkedIn for new listings and leveraging alerts on saved searches can help surface reposted opportunities fast.
Benefits of Automated Reposting | Downsides of Automated Reposting |
---|---|
|
|