LinkedIn company Pages allow businesses to establish a presence on LinkedIn and connect with customers and potential employees. Many businesses wonder if LinkedIn company Pages are free or if there are costs associated with creating and maintaining a Page. Here is a quick overview of whether LinkedIn company Pages are free and what features are included at no cost.
Quick Answer
Yes, LinkedIn company Pages are free to create and maintain. There are no costs associated with setting up a basic company Page, posting updates, responding to followers, and managing your Page. LinkedIn offers company Pages as a free tool to help businesses establish their brand, connect with followers, share content, and attract talent.
Creating a LinkedIn Company Page
Any verified business can create a LinkedIn company Page for free. The process is simple:
- Go to LinkedIn.com and either sign in or create an account if you don’t already have one.
- Click “Work” at the top of the homepage.
- Click “Create a company page.”
- Enter your company name and verify you are authorized to create the Page.
- Fill out information about your company like location, industry, company size, etc.
- Customize your Page by adding a logo, cover image, description, and more.
- Click “Publish” and your Page will be live.
This entire process is completely free. You can create Pages for multiple companies using one LinkedIn account as long as each company is verified.
Included Features
LinkedIn offers the following features and functionalities for free with all company Pages:
- Ability to post updates, articles, images, videos, job listings, and more
- Tools to analyze Page analytics like post reach, follower growth, and visitor demographics
- Options to promote content and Pages through sponsored updates and ads
- Capability to interact with and respond to followers and prospective employees
- Integration with external websites and blogs
- Customizable branding and design options
- Features to list open positions on the Page
These free features allow businesses to establish their brand, share multimedia content, promote products and job openings, gather insights, and build relationships with LinkedIn members.
Paid Advertising Options
While creating and managing a basic LinkedIn company Page is free, LinkedIn does offer paid advertising options to further promote Pages and content. These include:
- Sponsored content: Pay to promote specific updates to reach more of your target audience.
- Sponsored InMail: Send customized emails to connect with potential customers or talent.
- Text ads: Display targeted text ads on LinkedIn.
- Dynamic ads: Highly targeted ads based on member data and activity.
- Conversation ads: Generate leads by starting conversations with interested members.
Paid ads allow you to really maximize the potential of your LinkedIn company Page by getting content and job listings in front of the right people. However, these forms of advertising are optional, not required. You can use your Page completely for free without ever paying for ads.
Premium Subscriptions
There are also premium individual subscriptions LinkedIn offers with additional analytics and insights about Pages and content. For example:
- Sales Navigator: Provides sales-focused analytics like lead and account recommendations.
- Recruiter Lite: Offers candidate search filters and tracking.
- Business Plus: Includes expanded search filters and InMail credits.
Again, premium subscriptions are not necessary and all core Page features remain free. But paid subscriptions can take your Pages and recruiting efforts to the next level.
Comparing Free and Paid Plans
Features | Free Plan | Paid Advertising | Premium Subscriptions |
---|---|---|---|
Create Company Page | ✅ | ✅ | ✅ |
Post Multimedia Updates | ✅ | ✅ | ✅ |
List Job Openings | ✅ | ✅ | ✅ |
Interact with Followers | ✅ | ✅ | ✅ |
Analytics and Insights | ✅ | ✅ | |
Targeted Ad Campaigns | ✅ | ||
Expanded Search Filters | ✅ | ||
InMail Credits | ✅ |
This comparison shows that every business can take full advantage of LinkedIn company Pages at no cost. Paid options provide additional targeting, analytics, and prospecting capabilities.
Company Page Best Practices
To make the most of your free LinkedIn company Page, keep these best practices in mind:
- Complete your Page: Fill out all sections like company overview, products, careers, and contact info.
- Be active: Post updates regularly to build your audience and stay top of mind.
- Use multimedia: Videos, images, PDFs, and presentations create more engaging content.
- Highlight employees: Feature team members and company culture to humanize your brand.
- Share company news: Post press releases, events, milestones, and announcements.
- Respond to comments: Interact with followers and prospects who engage with your Page.
- Promote the Page: Share the link on your website, emails, and other materials.
Optimizing your free LinkedIn company Page helps attract more followers, generate leads, and recruit top talent.
Conclusion
LinkedIn provides company Pages at no cost as a valuable tool to help businesses of all sizes boost their brand, connect with customers and talent, share professional content, and gain insights into their audience and recruiting funnel. While paid advertising and premium subscriptions offer added functionality, they are not required. Any business can take full advantage of LinkedIn by setting up and actively managing a company Page using LinkedIn’s robust free tools and features.