Going live on LinkedIn is an exciting way to engage with your connections and grow your audience. However, not everyone can go live on LinkedIn right away. LinkedIn has certain requirements that need to be met before you can broadcast live video. In this article, we’ll go over who can go live, how to unlock live video broadcasting, and tips for creating compelling live content on LinkedIn.
Who can go live on LinkedIn?
Currently, LinkedIn Live is available to these members:
– LinkedIn Pages owners
– Members with 10,000+ followers
– LinkedIn Sales Navigator Team Accounts with 5+ licenses
So if you have a LinkedIn Page or enough followers, you likely have access to LinkedIn Live. However, there are exceptions. For example, even if you have over 10,000 followers, you may not see the “Go Live” button if LinkedIn’s system hasn’t updated to reflect your current follower count.
Additionally, LinkedIn is slowly rolling out LinkedIn Live access to more members. So if you don’t have access yet, you may get it in the future.
How to unlock live video broadcasting
If you meet LinkedIn’s Live requirements but still don’t see the “Go Live” button, here are some tips to unlock live broadcasting:
– Confirm your LinkedIn app is updated to the latest version. The Live feature rolls out with app updates.
– Make sure you’re accessing LinkedIn from your mobile device. Currently, LinkedIn Live is only available on iOS and Android apps.
– Check that your account is in good standing. Restricted accounts may not have access.
– Wait up to 48 hours for LinkedIn to update your access after reaching 10,000 followers.
– Contact LinkedIn Customer Service if you believe you should have Live capabilities.
– Become an Approved Live Broadcaster by filling out this request form. Approved Broadcaster status grants you permanent Live access.
If you’ve confirmed you meet the requirements, but LinkedIn Live still isn’t enabled, these troubleshooting tips should help unlock the feature. Reaching out to LinkedIn support can also be worthwhile to get Live access granted manually if needed.
Types of live content to create
Once you can go live, what should you broadcast? Consider these engaging types of live content for LinkedIn:
Behind-the-scenes
Give your audience a glimpse behind the curtain at your company, event, or work process. Show them what goes on when the cameras typically aren’t rolling. The candid look will feel special and exclusive.
Q&As and interviews
Have an expert from your company answer common questions live. Or interview an industry thought leader. This highly interactive format draws in viewers.
Virtual events and conferences
If you’re running a virtual event, utilize LinkedIn Live to stream sessions, speeches, and panels to those who can’t attend in-person.
Product launches and announcements
Launching a new product, service, or initiative? A LinkedIn Live broadcast lets you break the news and explain the offer directly to your target audience.
Live training and workshops
Broadcast educational training, how-to workshops, and classes over LinkedIn Live. Share your expertise real-time with those eager to learn.
Best practices for compelling livestreams
To get the most out of LinkedIn Live, incorporate these best practices:
– **Promote your broadcast** – Make posts across LinkedIn and other channels that include the Live details and a link to remind people to tune in. Send event invites to your audience as well.
– **Have a cohost or guest** – Multiple hosts or guests keeps the conversation dynamic and flowing. Solo broadcasts can risk more dead air time if you lose your train of thought.
– **Engage with live comments** – Interact with people commenting and respond to questions to make the experience as interactive as possible.
– **Choose an interesting location** – If broadcasting in-person, pick a location that looks visually appealing on camera or ties into your topic.
– **Use graphics and props** – Images, slides, videos, or real props help visualize your content and keep the livestream visually stimulating.
– **Check lighting and audio** – Ensure you are well-lit and your microphone audio sounds clear before going live. No one will stick around to watch poor quality video.
Benefits of LinkedIn Live
In addition to being an engaging format, LinkedIn Live offers these benefits:
– **Increased exposure** – Your live broadcasts appear on your followers’ feeds, drawing new viewers to your brand.
– **Building authority** – Demonstrate your expertise and thought leadership by broadcasting valuable insights.
– **Lead generation** – Include Calls-to-Action to drive viewers to convert into leads during or after the livestream.
– **Personability** – Live video shows you are a real person sharing authentic content in real-time versus static posts.
– **Higher engagement** – Live video boasts higher visibility, interaction, and overall engagement potential versus other formats.
– **Versatility** – You can repurpose your live broadcasts into other types of evergreen content like blog posts, YouTube videos, IGTVs, and podcast episodes after.
Conclusion
LinkedIn Live provides a powerful way to engage directly with your professional audience. But before going live, ensure you have unlocked the capability and crafted compelling broadcast concepts aligned with LinkedIn’s use case. With the right approach, your company can maximize LinkedIn Live for increased brand awareness, authority, and audience interactivity.
Member Type | Follower Requirement | Other Requirements |
---|---|---|
LinkedIn Page Owner | None | Administer a LinkedIn Page |
LinkedIn Member | 10,000+ followers | Mobile app access |
Sales Navigator Account | None | 5+ licenses on account |
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