Yes, you can add a user to your LinkedIn account. LinkedIn allows you to add additional users to your account so that multiple people can manage your profile and interactions.
Who can I add as a user?
You can add the following types of users to your LinkedIn account:
- Employees – You can add employees to your company’s LinkedIn page so they can publish posts, respond to messages, and manage your LinkedIn presence.
- Assistants – Virtual assistants or social media managers can be added to post content and interact with your network.
- Business partners – You can grant account access to business partners to collaborate on company pages.
- Clients – Some freelancers and agencies provide clients limited access to post content.
How many users can I add?
You can add up to 50 additional users to your LinkedIn account. Each user you add will be able to fully access your account as if they were you.
How do I add a user?
Adding a user to your LinkedIn account is simple:
- Go to your LinkedIn Settings
- Select “Partner Accounts” from the left sidebar
- Click the “+ Add Partner” button
- Enter the email address of the person you want to add
- Select an access role for the user
- Click “Send Invitation”
The person you invited will receive an email to activate their access to your account. As the account owner, you can remove users at any time.
What access levels can I assign?
When adding a partner user, you assign them one of three access roles:
- Manager – Full account access, including ability to add/remove other users
- Contributor – Can post content but not add/remove users
- Analyzer – Read only access. Can view analytics but not post or manage account.
Give careful consideration to which role you assign, as that controls the permissions the user will have.
Can I revoke user access?
Yes, as the account owner you can revoke partner access at any time. Simply go back to your account settings, click “Manage partners”, and remove anyone you no longer want to have access.
When you remove a partner user, they will no longer be able to sign in or access any part of your LinkedIn account.
Best practices for managing users
Here are some tips to effectively manage multiple users on your LinkedIn account:
- Discuss responsibilities – Make clear what each user should and should not be posting.
- Review activity frequently – Check in regularly on the content being posted.
- Limit strategic access – Don’t allow non-vital users to see data like audience insights.
- Change passwords periodically – This prevents ex-employees from accessing the account later.
- Be selective – Only add users that truly need it. More users means more complexity.
Can I tell if someone else is posting?
When partner users post content, their name will display below the post caption indicating they authored the post. For example, you may see “John Smith, Company Page Manager”.
This helps followers understand when a partner user is posting on behalf of the company, rather than the primary account owner.
Pros of having multiple users
Here are some of the benefits of having multiple users on your LinkedIn account:
- Allows collaboration – Content creation and messaging can be shared.
- Provides continuity – Users can post when account owner is unavailable.
- Leverages expertise – User roles match skills and responsibilities.
- Increases posting capacity – More users enables more frequent publishing.
- Improves responsiveness – Messages can be answered faster.
Cons of having multiple users
Drawbacks of having multiple LinkedIn users include:
- Complex to coordinate – Content must align to avoid confusion.
- Dilutes brand voice – Different users will have different writing styles.
- Makes analytics less accurate – Hard to attribute results to efforts.
- Creates potential security issues – More access points that could be compromised.
- Causes follower uncertainty – Some followers prefer connecting with the real account owner.
LinkedIn’s guidance on partners
LinkedIn provides their own recommendations on properly using partner accounts:
- Have a clear approval process for posts by partners.
- Establish guidelines for tone of voice and messaging.
- Periodically audit posts and messages for quality and consistency.
- Provide coaching and training for all users.
- Monitor comments and reactions to identify any issues.
Conclusion
Adding partner users provides benefits like being able to collaborate and share the workload of managing a LinkedIn presence. However, having multiple people post from a single account also creates challenges around branding, security, and coordination.
Carefully consider whether your needs justify the added complexity. Thoroughly vet and prepare any users you provide account access to, and monitor closely to ensure proper management.
With the proper strategy, partner accounts enable businesses, agencies, and individuals to accomplish more on LinkedIn while still maintaining a cohesive brand.
To summarize:
- You can add up to 50 partner users
- Partners can be assigned manager, contributor, or analyzer roles
- Benefits include collaboration and more content
- Drawbacks include brand dilution and coordination challenges
- Carefully vet, train, and monitor any partners
LinkedIn partner accounts provide powerful capabilities when used strategically. Adding the right partner users to your account allows you to share the responsibilities and maximize your presence.
Frequently Asked Questions
Can I switch between users easily on my account?
No, LinkedIn does not have a quick toggle between partner users. To switch users, you need to fully sign out and sign back in as the other partner.
Will user access expire after a certain time period?
No, partner access does not automatically expire. Users will have access indefinitely unless the account owner manually revokes their permissions.
Can I see what posts other users are scheduling?
Yes, as the account owner you have full visibility into all posts, whether they were created by you or a partner user.
Do I have to pay for additional users?
No, LinkedIn does not charge any additional fees for partner accounts. You can add up to 50 partners at no extra cost.
Can I limit what pages or groups a user has access to?
No, access settings are at the account level. Partner users will have the same access to all pages, groups, and content as the account owner.
Is it a violation of LinkedIn’s terms of service to share accounts?
No, LinkedIn explicitly permits and provides functionality for adding partner users to accounts. It is not a violation as long as partners are properly managed.
What happens to account data if I remove a user?
When you remove a partner user, they will no longer have access to any of your account data. However, the account data itself remains unchanged.
Can free LinkedIn accounts add partners?
Yes, the ability to add partner accounts is available on both free and premium LinkedIn account types.
Example User Permission Table
User | Role | Post | Messages | Analytics | Settings |
---|---|---|---|---|---|
Alice | Manager | Yes | Yes | Yes | Yes |
Bob | Contributor | Yes | Limited | No | No |
Cameron | Analyzer | No | No | Yes | No |
This table demonstrates the different levels of access for sample users in different LinkedIn partner roles.
Key Takeaways
- LinkedIn allows up to 50 partners on one account.
- Carefully consider which access level to assign each user.
- Coordinate with partners to align messaging and tone.
- Frequently audit account activity and posts.
- Revoke access for any departed partners.
Adding partner accounts provides valuable benefits on LinkedIn but also creates complexity. Following best practices helps ensure successful management of multiple users.
Summary of 5 Key Points
- You can add up to 50 partner users with manager, contributor, or analyzer access roles.
- Partners enable collaboration and continuity but may dilute brand voice.
- Thoroughly vet, train, and set clear guidelines for any user you add.
- Frequently monitor account activity to maintain quality control.
- Removing users instantly revokes account access.
Those are 5 key facts to understand about utilizing LinkedIn partner accounts effectively. Adding supplementary users provides helpful capabilities but requires coordination and oversight.
A thorough strategy for managing multiple account users allows businesses and professionals to unlock expanded LinkedIn possibilities.