Yes, you can add multiple photos to a single LinkedIn post. LinkedIn allows you to include up to 20 photos in one post. This is a great way to create visual interest and showcase more content to your connections.
How to Add Multiple Photos to a LinkedIn Post
Adding multiple photos to a LinkedIn post is easy to do by following these steps:
- Draft your LinkedIn post content as you normally would, using text, hashtags, mentions, etc.
- Click the photo icon in the text editor toolbar to open the photo uploader.
- Select up to 20 photos from your computer to upload.
- Arrange the photos in the order you want them to appear in the post.
- Preview how the photos will look within your post content.
- Make any edits and adjustments to the photos.
- When you’re satisfied, click “Done” and then “Post” to share your multi-photo post.
The photos you include will be displayed in a responsive gallery within your post. As you add more photos, LinkedIn will automatically adjust their sizes and layout to fit. But you can still click into any of the photos to view it full screen.
Tips for Using Multiple Photos in Your LinkedIn Posts
Here are some tips to make the most of the multi-photo post feature:
- Choose photos that complement your post copy. The images should enhance or illustrate what you’re writing about.
- Aim for visual variety. Include different types of photos like portraits, products, infographics, scenes, etc.
- Organize your photos in a logical order that will make sense to viewers.
- Use captions to provide context for any photos that need explanation.
- Mix portrait and landscape orientation. Having both types allows flexibility in layout.
- Get creative! Multi-photo posts let you showcase richer content.
- Analyze performance. See which types of images and arrangements garner the most engagement.
Ideal Uses for Multi-Photo LinkedIn Posts
Here are some great ways you can put the multi-photo post format to work:
- Event recaps – Showcase speaker sessions, booth displays, swag, and networking.
- Conference attendance – Share photos from seminars, workshops, and exhibits.
- Product launches – Display various product shots or demos.
- Office openings – Celebrate a new office with photos of the space and employees.
- Company celebrations – Commemorate milestones and achievements.
- Behind-the-scenes – Give an inside look at operations and team events.
- Employee spotlights – Profile team members and achievements.
- Job openings – Show off office culture and work environment.
- Industry updates – Include relevant photos to illustrate key points.
- Campaign results – Display infographics showing metrics and data.
Posts that tell a visual story tend to grab more attention in the LinkedIn feed. So take advantage of the multi-photo feature when you have great images to share.
Best Practices for Multi-Photo LinkedIn Posts
To create the most effective multi-photo LinkedIn posts, keep these best practices in mind:
- Curate the images carefully. Only include photos that are on-brand, relevant, and high quality.
- Use captions wisely. Add captions where helpful but avoid excessive text.
- Focus on readability. Make sure text and fonts are large enough to read on small screens.
- Showcase company culture. Give viewers a feel for your work environment.
- Engage employees. Tap into user-generated content by featuring employee photos.
- Mix it up. Vary between product, lifestyle, portrait, graphic photos.
- Add visual effects. Use tools to add borders, graphics, or text overlays for more polish.
- Watch your frequency. Avoid posting multi-photo posts too often or it may look spammy.
- Analyze engagement. Review analytics to see which types of visual content perform best.
With smart strategy and creative execution, your multi-photo LinkedIn posts can boost engagement and expand your reach.
Potential Downsides to Multi-Photo Posts
While multi-photo posts unlock great possibility, there are a few potential downsides to be aware of:
- Can seem disorganized if not well curated
- Images may not load properly on poor connections
- Less text visibility due to more images competing
- Requires more time to create quality visual content
- Not ideal for every type of post or content
- Too many photos could overwhelm some viewers
You’ll want to strike the right balance between text and images. Use multi-photo capability selectively when you have very visual content to share.
Photo and Video Specs for LinkedIn
To ensure your photos and videos look great in LinkedIn posts, follow these recommended specifications:
Media Type | File Format | Dimensions | File Size |
---|---|---|---|
Photos | JPG, PNG, TIFF | At least 400 x 400 pixels | Between 1MB – 26MB |
Videos | MP4, MOV | 400 x 400 to 1280 x 720 pixels | Between 1MB – 200MB |
Square photos at 400 x 400 pixels will display nicely in the multi-photo gallery. For standalone images in posts, using 1024 x 768 pixels or larger is recommended.
Following the optimal specs will prevent distortion, pixelation, or other reductions in visual quality.
Tools to Create Engaging Photos for LinkedIn
Using visual content creation tools can take your LinkedIn photos to the next level. Here are some top options:
- Canva – Provides professionally designed templates and easy editing for social media graphics, infographics, posters, and more. Free and paid plans available.
- PicMonkey – Offers intuitive photo editing features like touch up, effects, graphics, frames and more. Free plan with premium upgrade available.
- Visme – Creates stunning infographics, presentations, banners and other visuals. Has a free basic plan with paid upgrades available.
- BeFunky – Makes photo editing easy with one click actions to apply filters, textures, frames and more. Free and subscription plans.
- Adobe Spark – Enables crafting pro-level social graphics, web pages, and short videos. Freemium creative platform from Adobe.
- Snapseed – Provides professional yet easy photo enhancements and filters via this free mobile app from Google.
- PicMonkey – Offers intuitive photo editing features like touch up, effects, graphics, frames and more. Free plan with premium upgrade available.
These user-friendly tools can help refine images for more stunning LinkedIn posts. Look for options that suit your budget and skills.
Conclusion
The ability to include multiple photos in a single LinkedIn post opens up new visual storytelling potential. You can showcase events, products, company culture, and more in an engaging gallery format. Follow best practices like curating relevant images, optimizing visually, and adding captions. With a strategic multi-image post approach, you can boost visibility and prompt more reactions and shares.