Quick Answer
Yes, you can create a business page on LinkedIn for free. LinkedIn offers a free option for businesses to create an official company page on the platform. This allows businesses to establish a presence, connect with customers and talent, share content and job posts, and more. While LinkedIn does offer paid plans with additional features, a basic free business page comes with core functionality for companies looking to get started on LinkedIn without paying.
Overview of LinkedIn Business Pages
LinkedIn business pages allow companies to create a public presence on the platform separate from individual employee profiles. With a business page, companies can:
- Share information about the business like services, products, mission, etc.
- Promote content like articles, images, videos, job postings
- Interact with followers and build engagement
- Establish the company as an authority in the industry
- Recruit new employees by promoting openings
- Connect with customers and generate leads
In many ways, a LinkedIn business page functions similarly to a Facebook business page – it exists independently from any one employee to represent the business as a whole. The main goal is to build followers, engagement, and connections for the company on LinkedIn’s large professional network.
Creating a Free LinkedIn Business Page
Creating a basic LinkedIn business page is simple and straightforward. Here are the steps:
- Go to LinkedIn.com and login to your account. You’ll need a personal LinkedIn profile to get started.
- Click on the “Work” tab and then select “Create a Company Page”. This will launch the company page creation workflow.
- Enter your company name. LinkedIn will check to see if a page already exists for your company.
- If no existing page is found, you can proceed to create one. Select “Create a company page”.
- Choose a category that fits your industry and business type. This helps determine what content is recommended to followers of your page.
- Select “Small Business” for the company size if applicable. This unlocks additional features.
- Upload a cover image and logo that represent your brand.
- Fill out key company details like description, location, website, etc.
- Click “Create Page” and your company page will be live!
Once your page is up and running, you can begin posting content and connecting with other professionals and businesses.
Key Features of a Free LinkedIn Business Page
While paid plans offer more robust analytics and advertising options, a free LinkedIn business page still comes with core functionality:
- Company Information – Outline key details like description, location, industry, products, services, contact info, and more.
- Content Sharing – Post articles, images, videos, presentations, and other media.
- Job Listings – Promote open positions at your company to reach qualified candidates.
- Followers & Engagement – Build an audience and interact with followers through likes, comments, shares, and messages.
- Analytics – Gain insight into page visitors, content performance, and followers.
- Recommendations – Encourage customers, partners, and employees to recommend your business with a simple click.
These features allow businesses to establish their brand, connect with the right audiences, and drive exposure and engagement on the world’s largest professional network – all without paying.
Limitations of the Free Plan
While the free version offers plenty of value, there are some limitations to be aware of:
- Limited analytics and metrics vs. paid plans
- No ability to run ads or sponsored content
- Fewer administrative controls and team collaboration options
- No integration with business tools like CRM or analytics
- Less customization options for branding and design
For larger or established companies, the lack of expanded analytics, advertising, and team controls may make the free plan too limited. But for small businesses, startups, and organizations just getting started on LinkedIn, the free page has all the basics covered.
Upgrading to Paid Plans
LinkedIn offers three paid tiers for business pages that unlock more features:
- Standard – $49.99/month with enhanced analytics, lead generation tools, custom branding, and more.
- Plus – $99.99/month with expanded team collaboration, additional advertising options, and more.
- Premium – Prices upon request for large enterprises with full suite of analytics, recruiting, advertising, and content tools.
Upgrading to these paid plans allows larger businesses to take full advantage of the LinkedIn platform for connecting with customers, generating leads, hiring, and gaining data insights. But for many small companies, the free options provide plenty of value without the costs.
Best Practices For Using a Free LinkedIn Business Page
Here are some top tips to maximize results from your free LinkedIn business page:
- Completely fill out page details like description, location, website, etc. to appear professional.
- Use an eye-catching cover image and logo that align with your brand identity.
- Publish new, valuable content regularly like articles, images, videos to attract followers.
- Engage with other companies and professionals by liking and commenting.
- Promote any job openings to reach active candidates.
- Send periodic messages to followers with new company updates.
- Claim your company page to unlock additional options.
- Invite customers, partners, and employees to recommend your page.
By actively managing your page, sharing compelling updates, and engaging with the community, you can build an impactful presence on LinkedIn without spending a dime.
Conclusion
Building a solid LinkedIn presence is essential for modern businesses looking to connect with the right audiences. With LinkedIn’s free business pages, companies can create an official profile, share relevant content, promote job listings, and foster engagement without a paid subscription.
While larger enterprises may want access to expanded analytics and advertising capabilities, small businesses and organizations can still benefit tremendously from LinkedIn’s free tools. By consistently posting valuable content and interacting thoughtfully with followers, companies can establish credibility, improve visibility, recruit talent, and drive real business impact through LinkedIn.
So don’t leave your business without a presence on the world’s top professional network. Take advantage of LinkedIn’s free company pages to get started and begin building your brand’s reputation and relationships. The simple, free set-up makes it easy to unlock LinkedIn’s power for your business success.