Yes, you can create a LinkedIn account for your company. LinkedIn offers two types of accounts: individual profiles and Company Pages. While individual profiles are for individual users to network and look for jobs, Company Pages allow businesses to establish an official presence on LinkedIn.
Benefits of a LinkedIn Company Page
Here are some of the key benefits of having a LinkedIn Company Page:
- Increased brand awareness – A Company Page gives your business a presence on the world’s largest professional network. You can promote your products/services, share company news and job openings, and attract new customers.
- Recruitment – LinkedIn is heavily used for recruitment. A Company Page allows you to post job openings and find qualified candidates.
- Lead generation – You can attract new leads by sharing engaging content, optimizing your Page for SEO, and running sponsored content campaigns.
- Improved SEO – An optimized Company Page helps improve your search engine rankings and visibility.
- Insights – Company Pages provide analytics about your followers, content views, and visitor demographics.
- Customer engagement – Engage with customers by responding to messages, comments, and Reviews on your Page.
Requirements for creating a Company Page
Here are the requirements for creating a LinkedIn Company Page:
- Your business must be established – You’ll need to provide information like your business name, website, business address, etc.
- You must use a company email ID – The email used to create the Page should be an official company email ID like [email protected].
- Only 1 Page per company – LinkedIn allows only 1 Company Page per business. You cannot create multiple Pages for the same company.
- Personal account – You need a personal LinkedIn account to create a Company Page. Company Pages cannot be created without an individual profile.
- Administrator access – To create a Page, your personal account must have administrator access for the company on LinkedIn.
How to create a LinkedIn Company Page
Follow these steps to easily create a LinkedIn Company Page:
- Go to LinkedIn and log into your personal account that has admin access for the company.
- Click on ‘Work’ at the top and select ‘Create a Company Page’ – OR – Go to this direct link: https://www.linkedin.com/company/setup/new/
- Enter your Company Name exactly as your legal business name.
- Add your Business Email, Business Phone Number, Company Description and upload a Company Logo.
- Click ‘Next’ and enter additional details like Company Location, Website, Industry, Company Size etc.
- Click ‘Create Page’ and your Company Page will be created! Easy!
Once your Page is ready, you can customize it further by adding a cover image, content, job openings and more. Use LinkedIn’s Page analytics to gain insights on follower growth and engagement.
Best practices for managing your Company Page
Here are some top tips for managing your LinkedIn Company Page effectively:
- Keep the Page updated with your latest content – Share company news, blog posts, events, new products etc. Post at least once a week.
- Engage with followers – Respond to comments, messages and Reviews to build relationships.
- Optimize the About section – Include relevant keywords that your target audience searches for.
- Enable the Follow button – This lets users follow your page to get updates.
- Use Showcase Pages – To highlight specific divisions like Careers, Products, Services etc.
- Analyze Page Insights – Check follower demographics, content metrics and follower sources.
- Promote your Page – Share the link on your website, emails signatures and other platforms.
- Advertise on LinkedIn – Use Sponsored Content, Text Ads and Sponsored InMail.
- Recruit on LinkedIn – Leverage recruiting tools to post jobs, search resumes and connect with candidates.
Conclusion
A LinkedIn Company Page offers immense opportunities to boost brand awareness, generate leads, recruit talent and engage with your audience. The requirements for creating a Page are minimal – any established business can create one easily. Maintain and regularly update your Company Page to maximize LinkedIn’s marketing, recruiting and lead generation benefits for your business.
Benefit | Description |
---|---|
Increased brand awareness | Promote your products/services, share company news and job openings, and attract new customers. |
Recruitment | Post job openings and find qualified candidates. |
Lead generation | Attract new leads by sharing engaging content, optimizing your Page for SEO, and running sponsored content campaigns. |
Improved SEO | An optimized Company Page helps improve your search engine rankings and visibility. |
Insights | Company Pages provide analytics about your followers, content views, and visitor demographics. |
Customer engagement | Engage with customers by responding to messages, comments, and Reviews on your Page. |
Requirements to Create a LinkedIn Company Page
- Your business must be established
- You must use a company email ID
- Only 1 Page allowed per company
- Need a personal LinkedIn account
- Account must have admin access for company
Steps to Create a LinkedIn Company Page
- Log into your personal LinkedIn account with admin access
- Click ‘Create a Company Page’ or go to https://www.linkedin.com/company/setup/new/
- Enter your company’s legal business name
- Add business details like email, phone number, logo etc.
- Enter additional details like location, industry, website etc.
- Click ‘Create Page’ and your Page will be ready!
Best Practices for Managing your LinkedIn Company Page
- Regularly post engaging content and company updates
- Respond to comments and messages from followers
- Optimize your About section with relevant keywords
- Enable the Follow button on your Page
- Use Showcase Pages for specific divisions
- Analyze Page Insights to understand performance
- Promote your Page across platforms
- Leverage LinkedIn advertising tools
- Use LinkedIn Recruiter to source candidates