Sales Navigator is a powerful sales tool offered by LinkedIn that provides sales professionals access to detailed information on leads, accounts, and prospects. One of the key features of Sales Navigator is the ability to export data for further analysis or integration with other systems.
Overview of Sales Navigator Data Export Options
Sales Navigator offers a few different options for exporting data:
- Export lists of leads, accounts, or prospects
- Export contact record data
- Export InMail analytics
- Export data via API
The main methods for exporting data from Sales Navigator are via the user interface export features or using the Sales Navigator API. The UI export allows you to download lists and records in CSV format. The API provides more flexibility for developing custom integrations.
Exporting Lists of Leads, Accounts, Prospects
One of the most basic exporting tasks is to extract a list of leads, accounts or prospects from Sales Navigator. This can be useful for analyzing your data in Excel or integrating it with other systems.
To export your lists:
- Navigate to the Leads, Accounts, or Prospects section in Sales Navigator.
- Use the filters and views to isolate the list you want to export.
- Click on the Export button.
- Select CSV as the format.
- Select the columns you want to include.
- Click Export.
This will download a CSV file containing the data from your list view. You can then work with this file in Excel or import it into other apps.
Example Exported List Data
First Name | Last Name | Company | Title |
---|---|---|---|
John | Doe | Acme Inc. | CEO |
Jane | Doe | 123 Corporation | CTO |
Exporting Individual Contact Records
In addition to exporting lists, you can also export the full data record for individual contacts. This allows you to extract all the available information Sales Navigator has on a lead, prospect, or other contact.
To export an individual contact record:
- Navigate to the contact record you want to export.
- Click on the Export button.
- Select CSV as the format.
- Select the columns you want to include.
- Click Export.
This will download a CSV file containing all the column data for that single contact record. You can then work with this exported data in Excel or other apps.
Example Exported Contact Data
First Name | John |
---|---|
Last Name | Doe |
Company | Acme Inc. |
Title | CEO |
[email protected] | |
Phone | 123-456-7890 |
Exporting InMail Analytics
Sales Navigator provides reporting on your InMail messages, allowing you to see open rates, click rates, and other performance metrics. You can export the InMail analytics data for further custom analysis.
To export InMail analytics:
- Navigate to the InMail analytics section.
- Use filters to view the desired date range.
- Click Export.
- Select CSV format and desired columns.
- Click Export to download the data.
The exported InMail analytics provides columns such as date sent, recipient, subject line, opens, clicks, replies, and more. You can analyze this data to optimize future InMail performance.
Example Exported InMail Analytics
Date Sent | Recipient | Subject | Opens | Clicks |
---|---|---|---|---|
1/1/2023 | John Doe | Connecting on LinkedIn | 1 | 0 |
1/5/2023 | Jane Smith | Let’s connect | 0 | 0 |
Exporting Data via the Sales Navigator API
For advanced data integrations and flexibility, Sales Navigator offers a robust API to programmatically export data.
With the Sales Navigator API, you can:
- Automate data exports on a schedule
- Build custom integrations with CRM, marketing automation
- Sync data to data warehouses
- Create custom dashboards and reporting
The Sales Navigator API uses the industry-standard REST API architecture. You can use any programming language capable of HTTP requests to connect. Some popular options include:
- Python
- JavaScript
- Java
- C# / .NET
- PHP
- Ruby
With the API, you can query and export data on:
- Leads
- Accounts
- Prospects
- Saved searches
- InMail metrics
- And more…
Refer to the Sales Navigator API documentation for code samples, endpoints, and details on constructing API requests.
Best Practices for Exporting Sales Navigator Data
When exporting Sales Navigator data, keep these best practices in mind:
- Only export the data you actually need for your use case. Avoid exporting more columns or records than required.
- For large exports, extract data in batches instead of all at once.
- Build in error handling and retries when exporting via API.
- Follow LinkedIn’s guidelines for data usage and privacy.
- Schedule regular automated exports instead of exporting on demand.
- Analyze exported data to optimize future exports.
Alternative Options for Getting Data from Sales Navigator
If exporting data from Sales Navigator does not meet your integration needs, there are a couple alternative options:
LinkedIn Elevate
LinkedIn Elevate is a LinkedIn product that provides seamless integration between Sales Navigator and popular CRM/MAP platforms like Salesforce, Marketo, Eloqua, and others. With LinkedIn Elevate, data from LinkedIn flows directly into your CRM or MAP system for a unified view.
LinkedIn Partner Integrations
Many technology and consulting partners have built integrations between Sales Navigator and other software. If you have a specific platform you want to connect, search LinkedIn’s partner directory to find relevant offerings.
Conclusion
Sales Navigator provides flexible options for exporting your valuable sales and marketing data. The UI export features allow you to easily extract lists and records. For advanced integrations, the Sales Navigator API enables automating complex data sync workflows.
By effectively exporting and integrating Sales Navigator data into your existing systems, you can maximize the value of your LinkedIn sales and marketing data.