Email marketing is one of the most effective digital marketing channels. It allows businesses to reach customers directly in their inboxes. As more companies adopt email marketing, the need for talented email marketers is growing.
So can you get a job in email marketing? The short answer is yes. With the right skills and experience, there are plenty of opportunities to build a career in this field.
What is email marketing?
Email marketing involves using email to promote products, services, and content. It enables direct connections with customers to nurture relationships and drive conversions.
Some key email marketing activities include:
- Creating and sending newsletters, promotions, and other email campaigns
- Designing email content that engages subscribers
- Personalizing emails using segmentation and dynamic content
- Testing subject lines and content
- Analyzing email performance metrics
- Managing subscriber lists and data
The main goal is to develop relevant, valuable email campaigns that customers want to open and engage with.
What skills do you need?
To be successful in email marketing roles, these are some of the most important skills to have:
- Writing and editing. You need strong writing skills to create compelling email copy that engages subscribers.
- HTML and CSS. Familiarity with HTML and CSS helps you properly format and design email campaigns.
- Email marketing platforms. Experience using email service providers like Mailchimp, Constant Contact, Campaign Monitor, etc.
- Data analysis. Strong analytical skills allow you to interpret email performance metrics and identify optimization opportunities.
- Marketing knowledge. An understanding of marketing principles and strategies contributes to creating effective campaigns.
- Creativity. Email marketing requires creativity to develop fresh content and ideas that stand out.
- Attention to detail. Keeping an eye on the little details is key for error-free email deliverability.
What are the job titles and responsibilities?
Some common email marketing roles include:
Email Marketer
- Creates, tests, and deploys email campaigns
- Manages email lists and subscriber data
- Measures performance and optimizes campaigns
- Collaborates with designers on email templates and branding
Email Marketing Specialist
- Produces and executes all email campaigns
- Tests subject lines and content
- Segments lists and personalizes email content
- Analyzes metrics and generates reports
Email Marketing Manager
- Oversees all email marketing initiatives and strategies
- Leads the email marketing team
- Establishes best practices and processes
- Coordinates with sales, marketing, and IT teams
Responsibilities range from hands-on campaign creation to high-level program management. Roles also often include growing subscriber lists, email deliverability, and integrating email with other channels.
What education and experience do you need?
While there are no strict education requirements, many email marketers have:
- A bachelor’s degree in marketing, communications, or a related field
- Proficiency with email marketing platforms and tools
- Experience creating marketing content
- Knowledge of marketing strategies and communication principles
Related experience in areas like social media marketing, content marketing, and search engine optimization is also beneficial. Many email marketers start as marketing assistants or coordinators and work their way up with hands-on experience.
What is the career outlook and salary range?
The demand for email marketing skills continues to grow. According to Burning Glass, some key statistics on the career outlook include:
- Email marketing job postings increased 30% from 2015 to 2019.
- 91,000 email marketing job listings were posted in 2019.
- Large metropolitan areas like New York City and Los Angeles have the most job openings.
Email marketing salaries can vary based on your location, experience level, and specific job role. Here are some average salary ranges:
Job Title | Average Salary Range |
---|---|
Email Marketing Specialist | $42,000 – $62,000 |
Email Marketing Manager | $65,000 – $90,000 |
Email Marketing Director | $92,000 – $120,000 |
Overall, email marketing offers lots of opportunities for specialization, career development, and salary growth.
How can you get started?
Here are some tips to begin getting email marketing experience and start the path to landing a job:
- Get formal training. Take email marketing courses to build expertise. HubSpot and Mailchimp offer certifications.
- Volunteer to help with emails. Offer to work on email campaigns for clubs or nonprofits you’re part of.
- Start a side project. Build an email list and newsletter for a personal blog or niche interest.
- Highlight skills on your resume. Quantify your email experience – open rates, click rates, list growth, etc.
- Use email marketing tools. Get familiar with platforms like MailChimp, Constant Contact, Klaviyo, Campaign Monitor, etc.
- Analyze email campaigns. Sign up for brand emails you receive as a consumer and study their strategies.
- Read email marketing blogs. Follow blogs like Email Marketing Today, AWeber, and Litmus for the latest tips.
With dedication and consistent effort, you can gain the expertise needed to succeed as an email marketer.
Conclusion
Email marketing is a growing field with lots of job opportunities. Key skills in writing, HTML, data analysis, and marketing are required. While a degree is not always necessary, hands-on experience with email campaigns is invaluable.
With the right training and credentials, you can get started in roles like Email Marketing Specialist and work your way up to management positions. It is an exciting career path with plenty of room for learning, creativity, and innovation.