Yes, you can invite people to follow your LinkedIn business page. LinkedIn provides several options for inviting connections, contacts, and others to follow your business page and receive your updates.
Ways to Invite People to Follow Your LinkedIn Business Page
Here are some of the main ways you can invite people to follow your LinkedIn business page:
Invite Connections
One easy way to get started is by inviting your existing LinkedIn connections to follow your business page. On your business page, click “Invite” and then “Connections” to select connections to invite. You can invite individual connections or select groups of connections based on criteria like location, company, position, and more.
Email Contacts
You can import email contacts and send invitations to follow your page. Go to the “Invite” tab on your business page and select “Email contacts”. You can upload a .csv file with email addresses or sync with your email provider. LinkedIn will send an invitation to follow your page to the imported contacts.
Share an Update
When you publish an update on your business page, there is an option to “Share to feed”. This allows you to share the update to your own LinkedIn feed where your connections will see it. Some of them may choose to then follow your business page to continue seeing your updates.
Use a Follow Button
LinkedIn provides a “Follow” button that you can add to your website or emails. When someone clicks this button, they will be prompted to follow your LinkedIn business page. The Follow button is customizable with your photo and company name.
Run Sponsored Content Campaigns
LinkedIn’s advertising platform allows you to run Sponsored Content campaigns that promote your business page and updates. You can target the audiences most likely to be interested in your page based on criteria like location, job title, company, and interests. This is a paid way to get your page in front of more of your target audience.
Cross-Promote on Other Channels
Mention your LinkedIn business page on other social media channels, your website, email newsletters, etc. Adding LinkedIn follow buttons or links on all your platforms makes it easy for your audience to find and follow your page.
Tips for Getting More Followers
Here are some tips to increase the number of followers to your LinkedIn business page:
- Post engaging content regularly. Followers will be more active if you frequently publish helpful and relevant updates.
- Respond to comments and messages. Interacting with anyone who engages with your page makes them more likely to stay involved.
- Run follow-up campaigns. Don’t just invite once – follow up with reminders for people to follow your page.
- Use hashtags and tagging. This helps your content be discovered.
- Analyze your follower demographics. Understanding who is following you already can help target your invitations and content.
- Consider paid promotions. Investing in ads can accelerate follower growth quickly when done right.
LinkedIn Business Page Follower Limits
LinkedIn does limit the number of invitations you can send each month. The limits are:
- Free Accounts: 300 invites per month
- Premium Business Accounts: 1800 invites per month
- Sales Navigator Accounts: 1800 invites per month
Paid advertising is not subject to these limits. You can send as many invites as your budget allows through sponsored content or other ad campaigns.
The follower limits for Pages are:
- Free Accounts: Unlimited followers
- Premium Business Accounts: Unlimited followers
- Sales Navigator Accounts: Unlimited followers
So there are no follower limits, just monthly limits on the number of invitations you can send directly. Paid advertising offers more flexibility for rapidly growing your followers.
Should You Invite People to Follow Your LinkedIn Page?
Here are some pros and cons to weigh when considering inviting people to follow your LinkedIn business page:
Pros
- Reach a larger audience with your updates
- Increase awareness for your brand and products
- Build stronger relationships when you engage with followers
- Establish credibility and authority in your industry
- Generate more leads and sales opportunities
Cons
- It takes time and effort to create engaging content and interact with followers
- You may annoy some people by inviting repeatedly
- It can be hard to stand out from the many pages people are already following
- You need a consistent stream of helpful content to sustain followers’ interest
- Your competitors may also be inviting the same people to follow them
Conclusion
Inviting people to follow your LinkedIn business page can be a worthwhile effort to extend your reach, build relationships, and support your business goals. Use the invite options strategically, focus on value for your followers, and optimize your page for retention. With a thoughtful approach, you can gradually build a highly engaged follower base on LinkedIn.