Yes, it is possible to link a LinkedIn company page to Twitter. Doing so can help expand your social media reach and presence by connecting your LinkedIn and Twitter audiences. There are a few different ways to go about linking a LinkedIn company page to a Twitter account.
Why Link LinkedIn and Twitter
There are several benefits to linking your LinkedIn company page and Twitter account:
- Increased visibility – Being active on multiple platforms helps more people discover your brand.
- Expanded audience reach – You can reach both your LinkedIn and Twitter followers.
- Cross-promotion – You can cross-promote content published on one platform on the other.
- Consistency – Linking accounts helps present a consistent brand image across platforms.
- Higher engagement – Publishing similar content on both platforms can help increase overall engagement.
Overall, linking your LinkedIn company page and Twitter account can help maximize your social media presence and connect with more of your target audiences.
How to Link LinkedIn Company Page and Twitter
There are a few options for linking your LinkedIn company page and Twitter account:
Add Twitter Link to LinkedIn Profile
You can add your Twitter handle directly in the Contact Info section of your LinkedIn company page:
- Go to your LinkedIn company page.
- Click Admin Tools.
- Select Edit company page.
- Go to the Contact Info section.
- Enter your Twitter username, beginning with the @ symbol (e.g. @companyhandle).
- Click Save.
This will add your Twitter handle to your LinkedIn company info so visitors can easily find and follow you on Twitter.
Promote LinkedIn Page in Twitter Bio
You can also promote your LinkedIn page in your Twitter bio:
- Go to your Twitter profile.
- Click Edit profile.
- In the Bio section, mention your LinkedIn page URL.
- Click Save.
Including your LinkedIn page link makes it simple for your Twitter followers to connect with your company on LinkedIn as well.
Cross-Post Content
Another way to link your LinkedIn company page and Twitter account is by cross-posting content on both platforms.
You can re-share blog articles, industry updates, infographics, and other content published on your LinkedIn page to Twitter. And share your tweets on your LinkedIn company page to maximize visibility.
Using social media management tools makes cross-posting simple and efficient.
Use LinkedIn and Twitter Buttons
When sharing blog posts or other content on your website and emails, include LinkedIn and Twitter share buttons.
This allows visitors to easily share your content to both their LinkedIn and Twitter networks.
Installing share button plugins makes adding LinkedIn and Twitter buttons simple on websites, landing pages, and blogs.
Best Practices
To get the most out of linking your LinkedIn company page and Twitter account, keep these best practices in mind:
- Use consistent branding – Make sure your profile images, cover photos, bios, etc. align across both platforms.
- Cross-promote new content – Share blog posts and articles on both channels.
- Engage your audience – Respond to comments, likes, shares, etc. on both platforms.
- Automate posts – Use scheduling tools to save time managing multiple accounts.
- Optimize hashtags – Include relevant hashtags on both platforms to expand reach.
- Analyze performance – Review LinkedIn and Twitter analytics to identify opportunities.
Following these best practices will help create an integrated experience across your LinkedIn company page and Twitter account.
Tools to Manage LinkedIn and Twitter
Managing both a LinkedIn company page and Twitter account takes time. Using social media management tools can help save you time and effort.
Here are some top tools for managing LinkedIn and Twitter:
Hootsuite
Hootsuite is one of the most widely used social media management platforms. Key features include:
- Post scheduling for LinkedIn and Twitter.
- Cross-posting between accounts.
- Account and user management.
- Analytics and reporting.
Sprout Social
Sprout Social is another robust platform with LinkedIn and Twitter management features like:
- Publish and schedule posts.
- Monitoring mentions and comments.
- Audience analytics.
- Engagement reporting.
Sendible
Sendible also allows you to plan, publish, and manage LinkedIn and Twitter from one dashboard. Features include:
- Media library.
- Post scheduling.
- Real-time analytics.
- Team workflows.
AgoraPulse
AgoraPulse provides extensive LinkedIn and Twitter management tools:
- Bulk posting across accounts.
- Hashtag and competitor monitoring.
- Smart inbox to manage messages.
- Audience demographics.
Evaluate your needs to determine which tool offers the best fit for managing your LinkedIn company page and Twitter presence.
Conclusion
Linking your LinkedIn company page and Twitter account provides an opportunity to expand your reach and get more value from your social media efforts. By cross-promoting content, using share buttons, optimizing profiles, and managing both accounts in an integrated way, you can maximize visibility and engagement across both platforms.
Using the right social media tools makes it easier to streamline management of LinkedIn and Twitter. Implementing best practices for posting, engagement, analytics, and scheduling will ensure your LinkedIn and Twitter presences work cohesively to achieve your social media marketing objectives.