Yes, you can share both videos and pictures on LinkedIn. LinkedIn allows users to upload and share various types of multimedia content to engage with their network and grow their presence on the platform.
Sharing Videos on LinkedIn
LinkedIn allows you to upload and share videos up to 10 minutes long directly on your profile and in posts. When sharing a video, you can add a title, description, hashtags, and customize thumbnail image to attract more views.
Videos shared on LinkedIn autoplay silently at first but can be unmuted and expanded to full screen. Users scrolling through their feed can watch your video content without having to leave LinkedIn or open a separate window.
You can upload videos by clicking the “Upload” button when creating a post. Accepted video file formats include MP4, MOV, and AVI. The maximum file size for uploaded videos is 5GB.
In addition to uploading videos, you can also share links to videos hosted on YouTube, Vimeo, Loom, and other platforms. The thumbnail and title from the source platform will be carried over when you share the link on LinkedIn.
Benefits of Sharing Videos on LinkedIn
- Increase engagement and views for your profile
- Demonstrate expertise and thought leadership in your industry
- Showcase your skills, products, services, and company culture
- Connect with your audience in a personal, visual way
- Improve brand awareness and recognition
- Generate more leads and conversions for your business
Best Practices for Sharing Videos on LinkedIn
- Create short, valuable videos that provide insights, tips, or useful information
- Have a strong, attention-grabbing opening to your video
- Follow LinkedIn’s recommended 1280×720 resolution and 16:9 aspect ratio for best quality
- Upload subtitles and captions to make your videos accessible
- Use eye-catching custom thumbnails that represent your brand
- Include links back to your website, products, or other resources
- Experiment with different video styles from live action to animation to screen recordings
- Promote your videos through your profile, company page, and groups
- Analyze video performance with LinkedIn’s built-in analytics
Posting Pictures on LinkedIn
In addition to videos, LinkedIn also makes it easy to upload images and photos to share visually engaging content that humanizes your brand.
You can upload and share images in LinkedIn posts, on your profile, as part of your LinkedIn background photo, and more. Recommended image sizes are between 800×800 pixels and 2048×2048 pixels for best quality.
Accepted image file formats include JPG, PNG, and GIF. The maximum file size is 25MB per image.
Types of Images to Share on LinkedIn
- Product photos – Showcase products, services, or portfolio projects
- Infographics – Visually communicate data, stats, tips
- Behind-the-scenes pictures – Give a look into company culture and team
- Event photos – Highlight conferences, workshops, or speaking engagements
- Employee and team photos – Put a face to your brand with headshots and pics of staff
- User-generated content – Repost and share visuals from employees and customers
- Quotes or motivational images – Share inspiring graphics or quotes
- Industry related memes or graphics – Post relevant visual content in a fun, engaging way
Benefits of Posting Pictures on LinkedIn
- Increase engagement and image post reach
- Improve click-through rates compared to text-only posts
- Communicate and connect through visual storytelling
- Showcase your brand personality and corporate culture
- Draw attention and get noticed in the LinkedIn feed
- Spotlight products, services, and employees through photos
- Boost brand awareness and visibility on LinkedIn
- Appeal to visual learners and different communication styles
Best Practices for Posting Pictures
- Use high-quality, eye-catching photographs relevant to your industry
- Include captions and text with your image posts to provide context
- Post consistently, but avoid overly promotional content
- Leverage hashtags and location tags to increase discoverability
- Interact with and respond to comments on your image posts
- Analyze performance to see which visual content resonates best
- Obtain consent before posting pictures of others
- Optimize images for LinkedIn with the correct sizes and aspect ratio
Conclusion
Both videos and images allow you to create an engaging LinkedIn presence, showcase your brand, and visually connect with your professional network.
Sharing multimedia content in your posts and on your company or personal profile provides a break from text-heavy content while still communicating your ideas.
Well-executed videos demonstrate your thought leadership and industry expertise while images put a face and personality behind your brand.
By following best practices for optimization, providing value to your audience, and tracking post analytics, videos and images can become powerful components of your overall LinkedIn marketing strategy.