Quick Answer
Yes, it is possible for two people to be admins of the same LinkedIn page. LinkedIn allows pages to have multiple admins. When setting up a LinkedIn page, the person who creates it is automatically set as the admin. Additional admins can be added later from the “Admin Tools” section of the page. There is no limit on the number of admins a LinkedIn page can have.
What is a LinkedIn Page Admin?
A LinkedIn page admin is someone who has full administrative access and control over a LinkedIn page. The admin can:
– Edit the page name, description, profile picture etc.
– Post updates and respond to comments as the page
– Add/remove other admins
– View page analytics and insights
– Manage job listings as the page
In short, admins have complete authority to manage all aspects of a LinkedIn page.
Benefits of Having Multiple LinkedIn Page Admins
Here are some benefits of having more than one admin for a LinkedIn page:
– Share the Workload – Managing a LinkedIn page involves regularly posting updates, responding to comments/messages, monitoring analytics etc. With multiple admins, these responsibilities can be divided.
– Broader Expertise – Different admins may have expertise in different areas like content creation, social media marketing, graphic design etc. This allows playing to each admin’s strengths.
– Continuity – Having multiple admins prevents the page from being orphaned if a single admin leaves the organization or is unavailable for a long period.
– Faster Response – With multiple admins, incoming messages and comments can be responded to quicker.
– Backup – If one admin’s account is temporarily suspended or restricted, the other admins can continue managing the page.
Adding a Second Admin to a LinkedIn Page
Here are the steps to add a second or additional admins to an existing LinkedIn page:
1. Navigate to the LinkedIn page you want to add a second admin to.
2. Click on the “Admin Tools” dropdown from the top page menu.
3. Select “Manage admins”.
4. In the “Manage admins” section, click “Add admins”.
5. Search for the name or profile of the user you wish to make an admin.
6. Select the desired user from the dropdown results.
7. Click “Add” to send an admin invitation to the selected user.
8. The user will receive a notification to accept the admin invitation for the page. Once accepted, they are added as a page admin.
The new admin will now have the same permissions and access to manage the page as the existing admin(s).
Things to Note About Multiple LinkedIn Page Admins
Here are some important things to keep in mind when having multiple admins for a single LinkedIn page:
– All admins have equal permissions – There is no hierarchy between the admins. No admin can remove or limit the access of another admin.
– Changes apply instantly – Updates made by one admin are instantly reflected on the page. If two admins make conflicting changes, the most recent one overrides.
– Communicate externally as the brand – All communication from the admins should be as the brand, not as individuals. Admin names are not displayed externally.
– Admins can be removed by other admins – Any admin can remove any other admin from the “Manage Admins” section.
– Have a clear content strategy – It’s important for admins to coordinate to ensure a unified voice rather than contradictory messaging.
– Monitor activity – Admins can view the latest page activity under “See All Activity” to stay updated.
Pros and Cons of Multiple LinkedIn Page Admins
Pros | Cons |
---|---|
– Shared workload | – Potential for confusing messaging |
– Broader expertise | – Lack of control over other admins |
– Faster response times | – Too many cooks in the kitchen |
– Wider coverage | – Unclear decision-making |
– Backups | – Dilution of branding |
Conclusion
Having multiple LinkedIn page admins can greatly help in managing a high-activity page by distributing responsibilities and providing redundancy. However, admins should coordinate clearly to present a consistent brand voice. With proper teamwork, communication and planning, having multiple admins can be an asset rather than a liability for a LinkedIn page.
Frequently Asked Questions
Can I have more than 2 admins for a LinkedIn page?
Yes, LinkedIn allows you to add as many co-admins to a page as you need. There is no limit on the number of page admins. Large brands often have multiple admins for their LinkedIn pages.
Does each admin need their own LinkedIn account?
Yes, to become a LinkedIn page admin, a person needs to have their own individual LinkedIn account. The admin permissions are tied to the user’s account.
Can page admins limits others’ access?
No, all LinkedIn page admins have the same level of access and control. No admin can demote or limit the permissions of another fellow admin. All admins can make changes and add/remove other admins.
How do you coordinate between multiple admins?
It’s a good practice for multiple admins to communicate and coordinate through a shared content calendar, regular meetings, messaging channels etc. to align on the page strategy. Clear responsibilities, workflows and guidelines should be established.
Can companies have a single LinkedIn page with multiple admins?
Definitely. Having multiple admins from the same company manage a single LinkedIn page is a very common practice. It allows distributing the workload at scale while maintaining a singular brand presence.
5 Best Practices for Multiple Admins
Here are some top tips for smoothly managing a LinkedIn page with multiple admins:
- Document a content strategy and social media guidelines for the page covering voice, messaging, aesthetics etc.
- Create an editorial calendar mapping out planned posts over weeks/months to align all admins.
- Have regular meetings for admin coordination and communication.
- Clearly divide and assign responsibilities like content creation, design, analytics etc.
- Keep communicating! Flag important updates, discuss issues, share feedback to stay in sync.
Examples of Brands Using Multiple LinkedIn Page Admins
Many large brands and companies successfully leverage multiple admins to manage their extensive LinkedIn presence:
- Microsoft – Has various employees like editors, product marketers, recruiters managing its LinkedIn page followed by over 4 million members.
- Forbes – With over 11 million followers, Forbes’ LinkedIn page has multiple editors running and monitoring the account.
- Hewlett Packard – HP’s LinkedIn page (8+ million followers) has a social media team with various designated admins.
- Oracle – Oracle’s 2.5+ million strong LinkedIn network is managed by a coordinated team of social media strategists as admins.
- Adobe – Multiple social media managers serve as admins on Adobe’s highly popular 7 million+ followed LinkedIn page.
Having multiple trained admins allows these brands to engage audiences at scale while maintaining consistent messaging.
Tools to Manage Multiple LinkedIn Page Admins
Here are some useful tools that can help coordinate multiple admins for a LinkedIn page:
- Hootsuite – Social media management platform to collaboratively plan, schedule and publish LinkedIn posts.
- Buffer – Allows multiple users to easily schedule and analyze LinkedIn content in one place.
- MeetEdgar – Helps build an automated content library for republishing top-performing updates.
- Canva – Graphic design platform for admins to create branded visual content.
- Google Docs – Admins can collaborate on strategy docs, content calendars, guidelines etc.
- Asana – Project management software to assign tasks and track content workflows between admins.
- Slack – Messaging app for real-time communication and coordination amongst admins.
Leveraging these tools can streamline processes, facilitate collaboration and enable managing complex tasks efficiently across multiple page admins.
The Takeaway on Multiple LinkedIn Page Admins
– LinkedIn pages can have multiple admins without limits.
– All admins have full control over the page.
– Benefits include shared workload, faster responses, wider expertise.
– Have clear communication and content strategy between admins.
– Top brands commonly have multiple admins across teams.
– Proper coordination allows scaling branding and engagement.
So in summary, having multiple LinkedIn page admins can be very advantageous with the right collaboration and planning. Divide and conquer!