Can you add a photo and a video to a LinkedIn Post?
Yes, you can add both photos and videos to posts on LinkedIn. LinkedIn allows you to include rich media content to make your posts more visually engaging.
When creating a new post, simply click on the photo or video icons to add visual content. For photos, you can upload images from your computer or take photos directly within the LinkedIn app. For videos, you can upload MP4 video files up to 10GB in size and 3 minutes in length.
Here are some tips for adding photos and videos to your LinkedIn posts:
Tips for Adding Photos
– Choose high-quality, relevant images. Visually appealing photos can help draw attention to your posts.
– Crop and edit photos to highlight key elements. Use editing tools to focus on important parts of an image.
– Add descriptive alt text. Alt text helps explain the image to those using screen readers.
– Use original photos when possible. Avoid stock photos or overused images that look generic.
– Show company culture. Share candid behind-the-scenes photos of your team or workplace.
– Include images of products, services, or events. Help showcase what your company has to offer.
– Use informational graphics, charts, and illustrations to make a point. Visuals can help communicate data and ideas.
Tips for Adding Videos
– Keep videos short and concise. Videos under one minute tend to get the most engagement on LinkedIn.
– Add a title, description, and tags. This helps videos appear in relevant searches and suggests the content.
– Customize thumbnail image and title. An eye-catching preview image and title can draw in viewers.
– Publish natively when possible. Videos uploaded directly tend to get better reach than embedded or linked videos.
– Showcase company videos, testimonials, demos, and more. Share interesting or useful video content with your connections.
– Consider having employees or leadership share company updates or perspectives through video messages.
– Use subtitles and transcripts. This makes videos more accessible and helps with SEO.
– Link to landing pages, products or offers. Use videos to guide visitors to take an intended action.
Benefits of Adding Photos and Videos to LinkedIn
Including photos and videos in your LinkedIn posts can provide a number of benefits:
Increased Engagement
Visually engaging content tends to generate more likes, comments, and shares compared to text-only posts. Photos and videos help catch the viewer’s attention and get them interested in your content.
Improved Storytelling
Visuals allow you to show rather than just tell your story. You can use photos and videos to provide examples, illustrate a process, introduce employees, walk through case studies, and more.
Enhanced Thought Leadership
Thoughtful visual content demonstrates knowledge, expertise, and thought leadership in your industry. Sharing unique perspectives through images and video helps build your brand.
Greater Accessibility
Some visual learners comprehend information faster through visual media rather than text alone. Multimedia content caters to different learning styles.
Higher Memorability
Viewers are more likely to remember a post with engaging photos or video. Visuals make the content more memorable and lasting.
Expanded Reach
Posts with photos and video tend to appear more prominently in LinkedIn feeds and gain more visibility. Visual content is more likely to get shared across social networks.
SEO Benefits
Multimedia can help boost your LinkedIn posts’ rankings in search engine results pages. Images and videos provide additional opportunities for embedding keywords and optimizing content.
Personality and Connection
Showing company culture and team members through photos and videos makes your brand more relatable and humanized. Putting faces to names builds familiarity.
Types of Photos to Include in LinkedIn Posts
Here are some examples of photos you may want to incorporate into your LinkedIn content:
Company Logo or Branding
Showcase your brand visually by including your company logo, products, signage, or other branding elements.
Headshots
Share headshot photos of founders, executives, employees, or customers to tell a story.
Infographics
Use visual infographics to communicate data, statistics, processes, timelines, and other illustrations.
Office Spaces
Share photos of your offices, conference rooms, communal areas, or remote work setups.
Products
Highlight your products, packaging, or services with photos showing them in use.
Events
Share photos taken at conferences, trade shows, seminars, networking events, and other happenings.
Signage
Use photos of directional signs, wall graphics, window decals, digital displays, and posters.
Behind the Scenes
Post candid, behind-the-scenes photos of your team collaborating or company culture.
Stock or Purchased Images
Incorporate relevant, high-quality stock images if you lack appropriate original photos.
Screencaps
Grab screencaps of your website, apps, programs, or other interfaces.
Types of Videos to Include in LinkedIn Posts
Here are some types of videos that tend to resonate well when shared on LinkedIn:
Educational or How-To Videos
Create and share educational videos that teach viewers a new skill or provide a tutorial.
Case Study Videos
Showcase success stories and client testimonials through video case studies.
Video Blog Posts
Record video versions of your blog posts for viewers who prefer video.
Product Demos
Make short, engaging videos demos showing your products or services in action.
Testimonials
Collect and share glowing reviews from happy clients and customers.
Behind-the-Scenes
Let viewers peek behind the curtain by showing internal processes and operations.
Conference Recordings
Share recordings of presentations, talks, or panels from industry conferences or events.
Webinar Recordings
Repurpose your webinar footage into shareable video clips.
Speeches or Talks
Post video recordings of leadership delivering a speech or talk.
Company Announcements
Have executives or founders share important company updates through a video message.
Best Practices for Visual Content on LinkedIn
Follow these best practices when adding photos or videos to your LinkedIn posts:
Mobile-First Design
Optimize imagery for mobile since many view LinkedIn on their phones. Avoid long thin images that won’t adapt well.
Consistent Branding
Use visual assets on brand for your industry and company. Maintain consistent styles, logos, colors, and fonts.
Concise Messaging
Communicate a clear, concise message or story. Don’t overload viewers with too many images or complex videos.
Effective Formatting
Place images and videos appropriately within your posts and space out paragraphs for easy reading.
Accessibility
Include alt text descriptions, subtitles, transcripts, and audio descriptions to make visuals accessible.
Relevance
Ensure imagery directly relates to the main topic of your post to provide value for viewers.
Variety
Incorporate different types of visual content including photos, infographics, animations, presentations, and more.
Quality over Quantity
Carefully select a few great images rather than overloading posts with too many. Long posts with lots of photos may not get fully viewed.
Call-to-Action
Leverage visuals to guide viewers towards a specific action or conversion.
Analytics Review
Evaluate performance data to identify which types of visual content generate the most engagement.
Step-by-Step Guide to Adding Photos to LinkedIn
Here is a step-by-step walkthrough for adding photos to your LinkedIn posts:
Step 1: Create a New Post
– Go to your LinkedIn feed and click “Start a post” to create new content.
Step 2: Click the Photo Icon
– The post editor has a photo icon at the bottom. Click this icon to add a photo.
Step 3: Select Your Photo
– Choose a photo to upload from your computer files or take a new photo directly within the LinkedIn app.
Step 4: Edit the Photo (Optional)
– Use editing tools to crop, filter, or make adjustments to your photo.
Step 5: Add a Description
– Enter alt text or a description for your photo to make it more accessible.
Step 6: Include a Caption
– Write an informative caption that provides context for the photo.
Step 7: Place Photo in Post
– Insert the photo in the most relevant part of your post content.
Step 8: Preview and Share
– Double check how the photo looks within your post and then publish it to share with your connections.
Step-by-Step Guide to Adding Videos to LinkedIn
Here is a step-by-step walkthrough for adding videos to your LinkedIn posts:
Step 1: Create a New Post
– Go to your LinkedIn feed and click “Start a post” to begin drafting new content.
Step 2: Click the Video Icon
– The post editor has a video icon. Click this icon when you are ready to add a video.
Step 3: Select Your Video
– Choose an MP4 video file up to 10GB and 3 minutes long to upload into your post.
Step 4: Customize Preview Image
– Select a preview thumbnail image to represent your video in feeds and optimize first impressions.
Step 5: Add a Title
– Give your video a title to appear below the thumbnail preview image.
Step 6: Include a Description
– Add a description explaining what viewers can expect to see in your video.
Step 7: Place Video in Post
– Insert the video in the most relevant part of your post content.
Step 8: Preview and Share
– Review how the video looks within your post and publish when you are ready.
Tips for Creating Engaging Visual Content
Here are some tips to help create compelling, effective visual content for LinkedIn:
Highlight Faces
Content with authentic human faces and emotions tend to garner more engagement.
Use Eye-Catching Graphics
Create posts that immediately grab attention with bold colors, interesting designs, typography, and illustrations.
Leverage Tools and Templates
Take advantage of graphic design tools and templates to produce polished visual content.
Focus on Connection
Show real interactions and relationships through photos and videos of people collaborating.
Appeal to Emotions
Strike an emotional chord with evocative images, music, and storytelling through video.
Optimize for Mobile
Review how your visuals display on mobile devices and tweak for optimal small-screen viewing.
Use Authentic Imagery
Choose real, organic photos and videos instead of overly posed or stock content.
Align Visuals and Text
Ensure your images and videos closely reinforce the key messages within your written posts.
Experiment and Analyze
Test different visual content types and analyze performance data to refine your approach.
Conclusion
Adding photos and videos to your LinkedIn posts can be a highly effective tactic for increasing engagement, showcasing your brand, and enhancing your thought leadership. With LinkedIn’s capabilities to seamlessly embed visual media into your content, you have the opportunity to share compelling stories and perspectives with your professional network. Take advantage of these multimedia features by incorporating high-quality, relevant photos and videos that align with your brand and messaging. Keep posts concise yet impactful by choosing the strongest imagery to support your narrative. With a strategic, optimized use of visual content, you can connect with your audience and amplify your reach on LinkedIn.