Having multiple LinkedIn company pages can create confusion and make it harder to build your brand. You may have created separate pages for different business units, locations, or brands. Or pages may have been created independently by various people in your organization. Whatever the reason, it is possible to merge LinkedIn company pages together if you have admin access to both. However, there are pros and cons to consider before combining pages.
Quick Answers
Can you merge two LinkedIn company pages? Yes, it is possible to merge two LinkedIn company pages together if you are an admin for both pages. You will need to decide which page you want to keep as the primary page. The other page will be merged into the primary and no longer exist separately.
Do you lose connections when merging LinkedIn company pages? No, when you merge LinkedIn company pages, the connections from both pages will be retained and merged into the primary page. However, you may need to re-share some content.
Can you merge LinkedIn company pages with different names? Yes, you can merge LinkedIn company pages even if they have different names or represent different brands. One option is to rename one page before merging so they match.
What happens to followers when merging LinkedIn pages? When merging LinkedIn company pages, all followers from both pages will be retained and follow the new combined page. However, followers may need to re-follow to continue seeing updates.
Pros of Combining LinkedIn Company Pages
Here are some potential benefits of merging multiple LinkedIn company pages into one:
- Consolidates followers and connections into one place. This simplifies communicating with your audience and allows you to grow a larger follower base.
- Presents a single brand image and voice. Multiple pages could create confusion around what your company does and who you are.
- Simplifies management with one set of admins and one strategy. Separate pages can lead to inconsistencies.
- Improves SEO value by consolidating engagement and followership signals. Google may see duplicative pages as spammy.
- Allows you to expand the Page description to fully summarize all your offerings. Descriptions are limited to 300 characters on standard Pages.
Overall, having one robust LinkedIn page tends to be better for your brand and easier to manage than multiple smaller pages.
Cons of Combining LinkedIn Company Pages
However, there are also a few potential downsides to be aware of with merging LinkedIn company pages:
- Loss of history. The merge functionality does not migrate posts and content from the secondary page. You will still have access to followers and connections though.
- May need to re-share content. Followers from the secondary page will need to refollow your primary page and re-engage with past content.
- Redirecting traffic. If you have been promoting multiple URLs, you will need to 301 redirect traffic to your new singular page.
- Reconfiguring access. You will have to review admin access and apps connected to the page that you are merging away.
- Risk of losing followers. There is a small chance that not all followers fully migrate or refollow your new page.
The loss of content history and potential follower drop off are the main drawbacks to evaluate before deciding to merge.
Requirements to Merge LinkedIn Company Pages
To successfully merge two LinkedIn company pages, there are a few requirements:
- You must be an admin on both of the LinkedIn pages you want to merge.
- The pages must represent the same overall business or brand. They cannot be for competing or unrelated companies.
- Choose which page you want to be the primary page. This is the one that will retain the content and followers. The secondary will be merged into it.
- The secondary page should not have any ads currently running. These will need to be paused first.
As long as you meet these requirements, you can merge your pages through LinkedIn’s admin tools.
Step-by-Step Guide
Here is a step-by-step walkthrough for merging two LinkedIn company pages:
- Navigate to the LinkedIn page you want to be your primary page. Click “Admin” next to your profile photo.
- In the left sidebar menu, click on “Settings”.
- Under the “Company Information” section, click the button for “Merge Company Pages”.
- Select the secondary page you want to merge from the dropdown menu.
- Confirm that you want to merge the two pages. LinkedIn will begin migrating content and followers.
- Once complete, your secondary page will redirect to the primary page. You can delete the secondary URL.
- Review your new primary page and check follower count. Re-share old posts if needed.
The merge process can take up to 24 hours to fully complete in the backend. But your two pages should redirect and combine more quickly.
Merging Pages with Different Names
If your LinkedIn company pages have different names, you have two options for merging:
- Rename one page to match the other before merging.
- Merge the pages as-is, keeping the name of your primary page.
The first approach keeps a consistent name through the transition. But renaming loses the history and SEO value of the old page name.
Merging without renaming retains both names, although the secondary name will eventually redirect. This preserves search value, but may cause temporary confusion about your brand.
Evaluate the equity in each name and whether consistency matters before deciding on rename vs merge.
How to Manage URL Redirects
Once you merge LinkedIn company pages, the old secondary page will automatically redirect to your new primary URL.
However, any other URLs pointing to that page will result in 404 errors. To properly manage the transition, you should set up 301 redirects from old secondary page URLs to your new primary page.
Here are two ways to create 301 redirects:
LinkedIn Automatic Redirects
- Soon after merging pages, go to your primary page admin settings.
- Under “Company Information”, select “Automatic Redirects”.
- Enter any old URLs and set the toggle to “On”.
Web Server Redirects
- If you own the domain for old page URLs, add 301 redirect rules on your web server config files.
- Use the rewrite or redirect directives to forward URLs to your new page.
This will pass on SEO equity and tell search engines that your content has permanently moved. Be sure to redirect all variations of links to retired pages.
Should You Merge or Keep Separate Pages?
Deciding whether to merge your LinkedIn company pages depends on your specific situation. Here are some key questions to consider:
- Do the pages serve distinct audiences or business units? Keeping separate may make sense.
- Does consolidated content better represent your full brand? Merging may be better.
- How much effort will be needed to redirect traffic and rebuild follower bases? Is it worth it?
- Are page managers aligned? A merge requires cooperation.
- How many followers/employees on each page? Evaluate overall reach.
In general, merging is best for pages that:
- Have significant overlapping audiences and content.
- Directly compete for the same followers.
- Both fit under your company’s unified brand and voice.
Whereas keeping pages separate makes more sense when:
- They have very distinct audiences and messaging.
- Each builds awareness for different business units.
- You want decentralized management and local pages.
Look at your overall branding, audience, content, and management needs when deciding on merge vs separate company pages.
Conclusion
LinkedIn makes it possible to merge company pages together, providing a way to consolidate your brand presence. Before merging, consider the pros and cons, ensure you meet LinkedIn’s requirements, and plan for proper URL redirects. Evaluate your specific situation and goals to decide if combining pages is the right strategic move for your company. With a thoughtful approach, you can simplify management and grow exposure with a singular strong LinkedIn presence.