LinkedIn is the world’s largest professional network with over 722 million users worldwide. Having a LinkedIn business page allows you to establish your brand’s presence, connect with clients, share company updates and job openings, and attract qualified talent. But is it possible to create a LinkedIn business page from your mobile device? The short answer is yes, you can create a LinkedIn business page entirely from the LinkedIn mobile app. While the desktop experience offers a few more configuration options, the mobile app provides the core functionality to get your business page up and running.
What is a LinkedIn Business Page?
A LinkedIn business page (also known as a LinkedIn Company Page) allows you to establish an official presence for your business or organization on LinkedIn. It’s a way to build your brand, highlight products/services, share content and news, and connect with customers and talent.
Key features of a LinkedIn business page include:
- Customizable branding and messaging
- News and update publishing
- Job listings
- Followers and engagement analytics
- Lead generation and recruitment tools
Business pages have a different structure than individual member profiles. They offer dedicated sections for overview, products/services, jobs, analytics, and more. Businesses can also purchase LinkedIn advertising and sponsor content directly from their page.
Requirements for Creating a LinkedIn Business Page
To create a LinkedIn business page from mobile, you need:
- An active LinkedIn personal account – You must have a personal LinkedIn profile to administer a business page. Use your individual account to set up the page.
- LinkedIn mobile app – Download the latest version of the LinkedIn app for iOS or Android. You’ll use the app to create and manage the business page.
- Basic business information – This includes your company name, website, business category, description, logo, etc.
Ensure your personal LinkedIn profile is fully set up before creating a business page. Your profile strength impacts how your page appears in search results.
Step 1 – Tap “Create a Page” in the LinkedIn Mobile App
Open the LinkedIn app and log into your personal account. Tap the “Work” icon along the bottom toolbar. This will bring up your feed.
Next, tap the blue “Create a Page” button near the top right. Alternatively, you can tap the “My Items” tab and then tap “Create a Page.”
This will launch the business page creation workflow within the LinkedIn app.
Step 2 – Select Your Business Type
You’ll now select your organization type. The options include:
- Company
- Nonprofit
- Government Agency
- School
Tap the category that best describes your organization. For traditional businesses, select “Company.”
This will auto-populate some recommended sections for your page based on the category. You can customize these later.
Step 3 – Add Your Business Details
Now it’s time to enter your basic business information. The LinkedIn app will prompt you to provide:
- Company Name – Use your official registered business name
- Website – Your company site URL
- Industry – Select your primary industry from the list
- Company Size – Your number of employees range
- Company Type – Such as public, private, non-profit, etc.
- Company Description – A short paragraph summarizing your business
Provide accurate details here. The name, website, and industry can’t be changed after creating your page.
As you enter information, LinkedIn will auto-populate additional recommended sections for your page.
Step 4 – Upload a Cover Photo and Logo
You can now optionally upload visual assets for your page including:
- Cover Photo – The banner image at the top of your profile. Displays your branding and messaging.
- Logo – Your company logo. Displays next to your company name and content.
To upload a photo:
- Tap the “Upload Photo” button.
- Select a photo from your mobile device’s library.
- Crop/edit the image as needed.
- Tap “Done” to set it as your cover photo or logo.
For best results, use high-quality images with the recommended dimensions provided by LinkedIn.
You can also choose to skip this step for now and upload photos later.
Step 5 – Create Your Username
LinkedIn will generate a unique page URL using your company name. For example:
“`
linkedin.com/company/your-business-name
“`
Tap “Create” to claim this URL for your page.
You can also optionally customize it by tapping “Customize it” and creating your own vanity name. For example:
“`
linkedin.com/company/yourbusiness
“`
Choose a name that’s short, memorable, and represents your brand.
This will become your permanent page URL, so pick wisely!
Step 6 – Turn on Notifications
LinkedIn allows you to receive mobile notifications when you get new followers, posts, or other updates on your business page.
Switch notifications on or off based on your preference. You can always change this later in settings.
Notifications help you stay on top of engagement and messages from your pagefollowers. But they can also become noisy or intrusive if you get a lot of activity.
Step 7 – Select an Audience
Who would you like to target with your business page? LinkedIn allows selecting a target country for your page content.
This factors into things like language, local trends, advertising targeting, and search optimization.
Tap the country relevant to your business. For broader targeting, choose “Global.”
You can refine your targeting more granularly after creating your page.
Step 8 – Get Published
That covers the key steps! Now you’re ready to publish your business page and make it live on LinkedIn.
LinkedIn will first prompt you to invite any coworkers you’d like to help manage the page. Search for them and tap “Invite.”
When ready, tap “Publish Page” and your business page will be live. Congrats!
You can now start customizing different sections, connecting with followers, sharing posts, and more.
Next Steps After Creating Your Page
Here are some recommended next steps after publishing your LinkedIn business page from mobile:
- Add a detailed company description, locations, specialties, and any other relevant info to your overview tab.
- Customize your branding by uploading more visual assets like banners and videos.
- Publish an introductory welcome post to engage your initial followers.
- Invite employees and connections to follow your page.
- Explore advertising options like sponsored content and job listings.
- Install analytics tools to track page views, followers, content engagement, lead generation, etc.
Creating the page is just the first step! The real value comes from actively managing your presence by sharing content, connecting with followers, responding to comments and messages, and monitoring analytics.
Pros of Creating a LinkedIn Page from Mobile
Here are some of the advantages of setting up your business page from the LinkedIn mobile app:
- Convenient – Don’t need to be at a computer. Manage anytime, anywhere.
- Simple setup – Guided step-by-step process makes it easy.
- Custom branding – Add logo, photos, colors, and messaging.
- Engage followers – Share posts, videos, job listings.
- Monitor analytics – Get insights on followers and content.
- Advertise – Promote content directly from mobile.
The streamlined mobile experience lets you create and manage a full-featured page from one device.
Cons of Creating a LinkedIn Page from Mobile
However, there are some downsides and limitations to having a mobile-only presence:
- Limited configuration – Desktop has more page layout and branding options.
- Content publishing – Short-form status updates vs. long-form blog articles.
- Metrics and analysis – More robust on desktop with expanded tools.
- Ad management – Desktop provides greater targeting and campaign controls.
- Software integrations – Easier to connect apps and services on desktop.
So while mobile works, desktop access is still recommended for managing a full-fledged business presence.
Should You Create a LinkedIn Page on Mobile or Desktop?
The decision depends on your business needs and resources. Here are some factors to consider:
If you want to…
- Get a basic page up and running quickly – Use Mobile
- Have full control over branding and configuration – Use Desktop
- Publish long-form content consistently – Use Desktop
- Analyze metrics and data in-depth – Use Desktop
- Run large ad campaigns with targeting – Use Desktop
- Connect other software and apps – Use Desktop
If you have…
- Limited resources and just need a simple presence – Use Mobile
- A dedicated social media manager – Use Desktop
- Advanced marketing and analytics needs – Use Desktop
Evaluating your specific business objectives, resources, and capabilities will determine the best platform for managing your LinkedIn presence. Most larger companies need desktop capabilities, while mobile works well for solopreneurs, small teams, and early-stage startups.
Conclusion
Creating a LinkedIn business page from the mobile app is convenient and straightforward. It allows getting your brand presence established faster with minimal effort. However, advanced page management, content publishing, and advertising are still best handled on desktop.
The mobile app is ideal for launching a basic page, engaging with followers, and monitoring updates. But use desktop access to unlock the full suite of configuration, analytics, and promotion tools. Combine mobile convenience with desktop power for the best management experience. Focus on mobile setup then transfer to desktop for more robust capabilities.
With 700+ million members, LinkedIn is a vital platform for reaching professionals, showcasing your brand, generating leads, and hiring talent. A business page serves as the foundation for your presence. While the mobile app provides core functionality to get started, the desktop experience enables creating a more comprehensive presence with greater flexibility.
Summary
- You can create a fully functional LinkedIn business page from the mobile app.
- The mobile setup process is quick and straightforward.
- Key features like branding, content sharing, and analytics are available on mobile.
- However, desktop still provides more configuration options and advanced tools.
- Use mobile to establish a basic presence, then manage from desktop for greater control.
Having any level of LinkedIn presence is beneficial for businesses in today’s digital landscape. So don’t let lack of desktop access prevent you from getting started. But make plans to eventually transition management to desktop as your page grows.