WordPress and LinkedIn are two of the most popular platforms on the web, with WordPress powering over 30% of all websites and LinkedIn being the world’s largest professional networking site. As a result, many people want to know if it’s possible to embed LinkedIn posts on WordPress sites and blogs.
The short answer is yes, you can embed LinkedIn posts, articles, and other content into WordPress. However, the process requires using embed codes or plugins to pull in the LinkedIn content.
In this comprehensive guide, we’ll cover everything you need to know about embedding LinkedIn posts on WordPress:
Benefits of Embedding LinkedIn Content in WordPress
There are several benefits to embedding LinkedIn content within your WordPress site:
- Share your own LinkedIn content – Promote your LinkedIn posts, articles and profile to extend their reach.
- Curate industry insights – Showcase thought leadership content published on LinkedIn to provide value for your audience.
- Enhance credibility – Featuring content from respected industry figures can boost your site’s credibility.
- Increase engagement – Embedded posts can spark discussion and allow visitors to engage with your content.
- Improve SEO – Fresh, high-quality content from LinkedIn can help search visibility.
In short, strategically embedding relevant LinkedIn content on WordPress draws in visitors, establishes you as an authority, and gets your audience talking.
How to Embed Your Own LinkedIn Posts on WordPress
When publishing content directly to your LinkedIn profile or page, you can easily embed it on your WordPress site. Here’s how:
- Create a new post on LinkedIn published to your profile or LinkedIn page.
- Once your post is live, click the three dots icon next to the post and choose “Embed post”.
- This will open up a window with the post embed code. Copy the entire code.
- Head over to your WordPress site and create a new post or page.
- Paste the embed code into the WordPress editor where you want the LinkedIn post to display.
- Update or publish the post/page and view it to see your embedded LinkedIn post.
When visitors view that WordPress page or post, they’ll see your LinkedIn content cleanly integrated. The post looks just like a native WordPress element.
This embed process works the same way for LinkedIn articles, images, videos, and SlideShare presentations you’ve posted. Embed codes make it simple to reuse your own LinkedIn content.
How to Embed LinkedIn Posts from Others
Things are a bit different when you want to embed LinkedIn content authored by someone else. You can’t just copy and paste a code to pull in their posts.
Here are two options for embedding third-party content from LinkedIn:
1. Use the WordPress Embed Plugin
One of the easiest ways to embed any external content on your WordPress site is with the WordPress Embed plugin.
To use it:
- Install and activate the WordPress Embed plugin.
- Find the LinkedIn post you want to embed and copy its URL.
- In your WordPress editor, paste the LinkedIn URL on its own line.
- The plugin will automatically convert the URL into a properly formatted embed code.
- Publish the post and the LinkedIn content will be embedded.
The plugin is quick and convenient. However, its embeds merely display a snapshot preview of the LinkedIn post. Visitors can’t interact or comment on those posts from your site.
2. Use an iFrame Embed Code
For a more seamless embedded experience, you can manually generate iFrame embed codes. Here’s how:
- Navigate to the LinkedIn post you want to embed.
- Click the three dots icon next to the post and choose “Embed”.
- Adjust the iFrame size if desired.
- Copy the entire iFrame embed code.
- Paste the code on its own line in your WordPress editor.
- The post will be embedded and visitors can interact with it on your site.
This does require a bit more work than the WordPress plugin approach. But the result is a more integrated experience with LinkedIn content on your WordPress site.
Embedding LinkedIn Content Best Practices
Now that you know how to embed LinkedIn posts and articles into WordPress, here are some best practices to follow:
- Seek permission before embedding others’ content from LinkedIn whenever possible.
- Only embed full posts and articles, not just headlines or links.
- Make sure the embedded content is relevant and adds value for your readers.
- Use embeds judiciously. Don’t let them dominate your own content.
- Ensure embeds load quickly and don’t negatively impact site speed.
- Allow interaction with embeds when appropriate to spur engagement.
- Monitor comments and discussion on embedded posts and participate actively.
Following these guidelines will ensure your use of LinkedIn embeds is effective, engaging, and respectful. Curating quality embeds helps establish trust and authority with your audience.
Alternative Ways to Integrate LinkedIn with WordPress
Beyond embedding individual posts, there are a few other options to integrate your WordPress site with LinkedIn content and presence:
LinkedIn Widget Plugin for WordPress
This handy plugin lets you add LinkedIn widgets like your profile, company page, or feed as WordPress widgets available in Appearance > Widgets. The widgets can be added to any widget-ready area in your theme.
LinkedIn ProFinder and WordPress
LinkedIn ProFinder allows you to showcase your WordPress site, portfolio, and work directly on your LinkedIn profile. Visitors can see samples of your work without leaving LinkedIn.
Share New Posts on LinkedIn
WordPress social sharing plugins make it easy to automatically broadcast new WordPress posts to your LinkedIn profile, company page, or groups. This helps expand the reach.
Conclusion
While LinkedIn and WordPress are separate platforms, you can seamlessly embed LinkedIn content within your WordPress site or blog.
The WordPress embed plugin provides a quick way to pull in any LinkedIn post with just the URL. For greater interaction, iFrame codes allow visitors to comment and like the embedded posts.
Both your own content and posts from industry leaders can make valuable additions to your WordPress site. Just be sure to embed them judiciously and with permission when featuring third-party content.
With these tips, you can integrate the two platforms to boost engagement, establish credibility, and ensure your WordPress site stands out in your industry.