LinkedIn and Eventbrite are two popular platforms used by event organizers, marketers, and professionals looking to network. LinkedIn is the world’s largest professional networking platform, while Eventbrite is an event management and ticketing platform. Many users wonder if it’s possible to connect the two platforms to streamline event promotion and ticket sales. The short answer is yes, you can link your LinkedIn and Eventbrite accounts quite easily.
Why Link LinkedIn and Eventbrite?
There are a few key reasons why linking your LinkedIn and Eventbrite accounts can be beneficial:
Expanded Event Promotion
By linking the two platforms, you can easily promote your Eventbrite events to your LinkedIn connections. The expanded reach offered by your LinkedIn network allows you to get your event in front of more potential attendees. Promoting an event on LinkedIn enables you to tap into your professional network in a new way.
Targeted Audience
The audience on LinkedIn tends to be professional contacts, colleagues, and industry connections. This makes it possible to promote your event to a targeted audience who may have genuine interest. As opposed to generalized social media, LinkedIn offers an opportunity to reach niche, relevant contacts.
Credibility
Posting your Eventbrite events on LinkedIn lends a level of credibility, professionalism, and legitimacy. The LinkedIn platform is designed for established organizations, thought leaders, and professionals. Featuring your event on this network can help boost its reputation.
Generate Leads
Promoting your event on LinkedIn can help generate new leads and grow your audience. When people register for your event through Eventbrite, you can collect their contact information and add them to your LinkedIn network. This is a great way to expand your connections.
Data and Analytics
By linking the platforms, you can track engagement, registrations, and ROI of your Eventbrite event promotion on LinkedIn. The analytics provide valuable data and insights to help optimize your campaigns.
How to Link Your LinkedIn and Eventbrite Accounts
From LinkedIn
Linking the accounts from LinkedIn only takes a couple of steps:
1. Go to your LinkedIn profile and click on “Add profile section”
2. Select “Media” and then choose “Eventbrite”
3. Follow the prompts to connect your Eventbrite account by entering your login credentials.
Once your accounts are linked, your upcoming Eventbrite events will automatically populate in the new Events section you added to your LinkedIn profile.
From Eventbrite
You can also link the accounts starting from your Eventbrite dashboard:
1. Go to your Eventbrite account settings
2. Select “Connected Accounts” from the left menu
3. Choose LinkedIn and click the “Connect Account” button
4. Enter your LinkedIn login information when prompted
5. Allow Eventbrite to access your account
After connecting your accounts this way, you’ll be able to promote events directly to your LinkedIn connections.
Promoting Your Eventbrite Events on LinkedIn
Once your Eventbrite and LinkedIn accounts are linked, you have a few options for sharing your events:
Share Directly from Eventbrite
When you are logged into Eventbrite, you can go to any of your event pages and click the LinkedIn icon to share the event directly to your LinkedIn feed. A new post will be generated with a link, image, date and basic event details.
Share from Your LinkedIn Profile
Your upcoming Eventbrite events will automatically populate in the Events section of your LinkedIn profile. You can share any of these events to your connections’ feeds with just one click.
Create Dedicated Posts
For a more customized post, you can manually create LinkedIn updates featuring your Eventbrite events. This allows you to write unique captions, incorporate visual media, tag relevant connections, include hashtags, etc. Get creative to capture attention!
Content Best Practices
To maximize engagement, make your Eventbrite posts stand out in the LinkedIn feeds by following these tips:
– Use eye-catching visuals like branded graphics, engaging photos, or videos
– Frame the event details in a compelling way to create interest
– Share how the event relates to your industry and connections
– Pose intriguing questions to encourage comments and shares
– Leverage hashtags to tap into wider conversations
– Tag relevant connections to get on their radar
– Include a strong call-to-action to drive registrations
Benefits of Linking Accounts
Linking your Eventbrite and LinkedIn accounts unlocks many advantages for your events and brand. Key benefits include:
Increased Exposure
Promoting your events to your LinkedIn connections (which often number 500+ for established profiles) massively expands potential reach. This exposure can translate into increased registrations and ticket sales.
Targeted Audience
You can segment promotions on LinkedIn by industry, job role, location, interests, and more – enabling you to get your event in front of the most relevant contacts.
Lead Generation
LinkedIn events are a proven lead gen tactic, allowing you to grow your audience and collect attendee contact information through registrations.
Credibility & Reputation
A presence on LinkedIn can convey authority, thought leadership, and industry expertise for your brand. Events allow you to further demonstrate knowledge.
Sponsorship Opportunities
Partners, affiliates, or sponsors of your event can engage their own audiences to promote it across LinkedIn as well. This expands reach.
Richer Analytics
The detailed metrics and reporting in Eventbrite combined with LinkedIn’s analytics provide comprehensive data to refine your event marketing.
Relationship Building
Quality interactions on LinkedIn around events can strengthen relationships with existing connections.
Potential Limitations
While there are clearly many advantages, there are a few potential limitations to consider as well:
Additional Time Commitment
It does take extra time and effort to actively manage promotions across both platforms and keep everything up-to-date. The level of effort depends on how integrated you want the experience to be.
Higher Risk of Over-Promotion
It’s possible to go overboard with promotions across the two networks, resulting in contacts tuning out due to message fatigue. You need to find the right balance.
May Reach Partial Overlapping Audiences
There will likely be some overlap between your Eventbrite and LinkedIn contacts. You’ll need to keep messaging tailored for each platform.
Potential Wrong Audience on LinkedIn
While LinkedIn allows targeting, some of your connections may not be interested in certain events. You’ll need to continue segmenting and analyzing audience response.
May Highlight Unfilled Tickets
If an event is struggling to sell tickets, promoting across LinkedIn could unintentionally highlight lower than expected registration levels.
Tips for Getting the Most Value
To maximize the value of linking Eventbrite and LinkedIn, keep these tips in mind:
Sync Accounts Frequently
Sync your accounts regularly so all event data is up-to-date across platforms. Don’t let them become out of sync.
Personalize Messaging
Tailor content for each platform. Don’t simply reuse the same descriptions and posts.
Engage with Commenters
Respond and follow-up to questions or comments from connections about your events. This builds relationships.
Make Content Shareable
Create LinkedIn posts that connections will be eager to engage with and share further to their own networks for extended reach.
See Content from Attendees’ Perspectives
Put yourself in your audience’s shoes. Analyze LinkedIn content from their point of view to optimize messaging.
Track Performance
Monitor traffic, registrations, and engagement across both platforms. Identify what messaging works best on each.
Collaborate with Sponsors/Partners
Work with event stakeholders so they also promote on their LinkedIn channels for expanded exposure.
Conclusion
Linking Eventbrite and LinkedIn provides a powerful integrated marketing solution for your events. With expanded reach, targeted promotion, and robust analytics, this strategy enables you to get an event in front of the most relevant audiences to drive registrations and engagement. While it does require additional effort, the benefits are substantial. Just be sure to actively manage both platforms, tailor content accordingly, and track performance diligently. With smart leveraging of LinkedIn’s professional network, your next event can reach new levels of success.