Quick Answer
Yes, it is possible to make an image a link on LinkedIn. You can turn any image into a clickable link by wrapping the image tag in an anchor tag.
How to Make an Image a Link on LinkedIn
Here are the steps to make an image a link on LinkedIn:
- Upload the image you want to use as a link to your LinkedIn account. This can be done by going to the “Upload” option when creating a new post.
- Copy the URL of the uploaded image by right-clicking on the image and selecting “Copy image address.”
- When writing your post or updating your profile, insert the image using the HTML tag and specify the copied URL as the source.
- Wrap the tag in an anchor tag and specify the destination URL in the href attribute.
For example:
<a href="https://www.example.com/"> <img src="https://image-url.jpg" alt="Linked Image"> </a>
This will make the image clickable and redirect to the URL specified in the anchor tag.
Why Make an Image a Link?
Here are some common reasons you may want to make an image a clickable link on LinkedIn:
- Drive traffic to your website or blog by linking images to relevant content.
- Promote products and services by linking images to their sales pages.
- Increase engagement by using interesting images that lead to more information.
- Cite sources and references by linking images to their original pages.
- Direct viewers to your other social profiles using profile images.
Turning images into links allows you to take advantage of LinkedIn’s primarily visual interface while still driving users to destination content.
Image Types That Work Well as Links
While any image can be turned into a link, some types of images tend to work better than others:
- Infographics: Information-rich infographic images containing stats and data make for strong clickable links leading to related content.
- Blog Feature Images: Use your blog post feature images as links to drive traffic from LinkedIn back to your blog content.
- Ebook Covers: Promote your ebook by making the ebook cover a clickable link to the download page.
- Product Shots: Link product images directly to their purchase pages.
- Diagrams & Charts: Detailed diagrams and charts can link to their full-size versions or related content.
The key is to use relevant, eye-catching images that entice viewers to click through to more information.
Ideal Image Sizes for LinkedIn Linking
For the best results, you’ll want to use images with dimensions optimized for LinkedIn. Here are the recommended image sizes:
- LinkedIn Header Image: 1584 x 396 pixels
- LinkedIn Featured Image: 1100 x 627 pixels
- LinkedIn Shared Image: 546 x 546 pixels
- LinkedIn Post Image: 537 x 283 pixels
Aim for high-resolution images (at least 72 PPI) in JPG, PNG, or GIF formats. Keep file sizes around 100-200kb for quick loading.
Using images sized specifically for LinkedIn will ensure they display properly when linked.
Tips for LinkedIn Image Linking
Here are some top tips to make the most of linking images on LinkedIn:
- Write clear, concise anchor text so it’s obvious the image can be clicked.
- Only use relevant, high-quality images that add value for your audience.
- Make sure links work! Double check they direct to active URLs.
- Include descriptive alt text for accessibility and SEO.
- Link images to pages optimized for engagement like blogs, resource pages, etc.
- Test different image types and sizes to see what performs best.
Well-optimized images that link to engaging content can help boost your LinkedIn profile and company page performance.
Using LinkedIn’s Rich Text Editor
LinkedIn’s rich text editor makes it easy to turn images into clickable links right within your posts and pages.
Here’s how to use it:
- Click the “Add an image” icon when drafting a post.
- Select your image and upload it.
- Highlight the image and click the chain link icon.
- Enter the URL you want the image to link to.
- Preview to test the linked image.
- Publish your post!
No coding required. The rich text editor will automatically generate the anchor tag around your image.
Inserting HTML Image Links
For full control, you can manually insert HTML image links in LinkedIn text editor boxes that accept HTML like articles, employee spotlights, etc.
Here is the HTML structure to use:
<a href="https://www.your-url.com/"> <img src="image.jpg" alt="Image description" width="500" height="300"> </a>
Adjust the image source, alt text, width, and height as needed. This will let you fine-tune image linking exactly to your specifications.
Using Image Links for Social Proof
One effective way to build credibility on LinkedIn is by linking your images to social proof assets like:
- Featured press mentions – Link logos to news articles about your company.
- Testimonials – Back up claims by linking to full-length reviews.
- Case studies – Link relevant stats and data back to detailed use cases.
- Certifications – Share certification badges that link to authority sites.
- Awards – Display award badges and link to their announcement pages.
This shows you have external validation while directing viewers to the sources.
Driving Traffic with LinkedIn Image Links
Taking full advantage of image links is key to driving traffic from LinkedIn.
Some effective ways to use them include:
- Linking your blog feature images to the blog posts they belong to.
- Making infographics clickable to link to related resources.
- Embedding opt-in incentives like guides or webinars with linked cover images.
- Sharing product images that link directly to the sales page.
- Linking relevant imagery in long-form articles to external citation sources.
This turns your LinkedIn presence into a lead generation and traffic driver by guiding people seamlessly to conversion destinations.
Using Link Tracking for Analytics
To better understand the performance of your linked images, use link tracking and analytics.
This involves:
- Shortening links with Bitly or Google link shortener.
- Entering the shortened URLs when linking images.
- Monitoring clicks and traffic in the link tracker.
You can see which images get the most clicks and engagement. Top performing images and links can be reused across posts and content.
Conclusion
Linking images is an easy way to enhance your LinkedIn content while directing viewers to your websites, offers, and other online assets.
With LinkedIn’s emphasis on visual media, clickable images are key to standing out in the crowded news feed.
Use high-quality, relevant images sized for LinkedIn that link out to engaging resources. This provides value for your audience while achieving your own traffic and conversion goals.
Related Questions
Can you add hyperlinks to LinkedIn posts?
Yes, you can add hyperlinks to LinkedIn posts in several ways:
- Paste the URL directly into your post text. LinkedIn will automatically turn it into a clickable link.
- Use the chain link icon in the rich text editor to link highlighted text.
- Manually link text with the HTML anchor tag.
Both text links and image links are permitted in LinkedIn posts and pages.
What types of files can you link to on LinkedIn?
You can link to various file types in your LinkedIn posts and profile including:
- Web Pages (.HTML)
- Images (.JPG, .GIF, .PNG)
- Documents (.PDF, .DOCX)
- Presentations (.PPTX)
- Videos (.MP4)
- Apps (.EXE)
LinkedIn automatically detects and handles many file types when linking. For others, clicking the link will trigger a download.
Can you add buttons to LinkedIn posts?
There is no built-in button option for LinkedIn posts. However, you can simulate buttons by:
- Making an image of a button and linking it.
- Styling a text link with HTML to resemble a button.
- Embedding HTML clickable banners.
- Using LinkedIn’s built-in “Follow” button for Company Pages.
These provide clickable calls-to-action that lead to your URLs and content.