Yes, you can post both videos and links on LinkedIn. LinkedIn allows users to share various types of content to engage with their professional network. Videos and links are commonly posted, as they allow you to share multimedia and reference outside content.
Posting Videos on LinkedIn
LinkedIn makes it easy to upload and share videos. When creating a new post, simply click on the “Video” icon to upload a video from your computer or link to a video from another site.
Some tips for posting effective videos on LinkedIn:
– Keep videos short, under 3 minutes is ideal. Longer videos may lose viewer attention.
– Consider creating branded or professional videos optimized for LinkedIn. Casual homemade videos may not fit the professional audience.
– Make sure the video is relevant and valuable to your audience. Videos that provide tips, behind the scenes footage, or thought leadership work well.
– Include a compelling video title and description that captures attention and summarizes the content.
– Track video metrics like views and engagement to see what resonates with your audience. Refine your video strategy based on what performs well.
Video File Types and Size Limits
LinkedIn supports the following video file types and limits:
Video File Type | File Size Limit |
---|---|
MP4 | 5GB |
MOV | 5GB |
AVI | 5GB |
FLV | 5GB |
WMV | 5GB |
MPEGPS | 5GB |
3GPP | 5GB |
WebM | 5GB |
So you can upload quite large video files directly to LinkedIn. For very large videos, you may want to host them elsewhere and link to them.
Linking to External Websites
In addition to multimedia, you can include links to external websites in your LinkedIn posts. This allows you to reference outside content and drive traffic to destinations off of LinkedIn.
To include a link, simply paste the URL into your post content. LinkedIn will automatically hyperlink it.
Tips for effectively using links on LinkedIn:
– Link to authoritative, reputable sites to maintain a professional tone. Avoid linking to low-quality or sketchy sites.
– Include a compelling anchor text phrase that sums up the content you’re linking to. Don’t just paste bare URLs.
– Link to genuinely useful resources and relevant articles, not just your own content. Over-self-promotion looks spammy.
– Place links strategically within text to make them easy to identify and access.
– Use UTMs or other tracking parameters on links to track clicks and engagement.
– Consider linking to a landing page that captures leads rather than your main homepage.
– Test different types of links and monitor performance to see what your audience responds to best.
LinkedIn Link Types
LinkedIn supports including the following link types within posts:
Link Type | Description |
---|---|
Standard web links | Links to normal web pages and content on other sites. |
Links to PDFs | You can link directly to PDFs stored online. |
Links to images | Linking to an image will display it inline in your post. |
Email links | Create mailto: email links to contacts. |
Tel links | Link phone numbers to click-to-call on mobile. |
LinkedIn profile links | Link to other LinkedIn profiles to mention connections. |
So you have flexibility to link out to a wide range of external sites and resources.
Best Practices
Here are some best practices to follow when posting videos and links on LinkedIn:
– Provide value to your audience through informative, useful content. Don’t just spam or self-promote.
– Align video and link topics with your industry, niche, and target audience. Stay relevant.
– Post consistently, but avoid oversharing or repeating content too often.
– Optimize videos and landing pages for mobile users. Many view LinkedIn on their phones.
– Use clear, descriptive titles and captions that summarize the content.
– Include links to your website, offers, or call-to-action within posts to generate leads.
– Promote your posts containing videos/links through company updates, groups, and ads.
– Monitor engagement analytics to identify popular topics and formats to guide your strategy.
– Stay on top of LinkedIn algorithm changes that may impact video and link visibility.
By posting engaging videos and helpful links strategically and consistently, you can connect with your LinkedIn followers and promote your brand effectively.
Conclusion
In summary, LinkedIn provides robust options for uploading and sharing videos natively, as well as linking out to external websites and resources. This allows you to incorporate multimedia and online content to enhance your LinkedIn posts.
Focus on value-driven video and link sharing that captures attention and provides a professional audience with useful, relevant content. Optimize your approach based on performance data. Consistent posting of quality videos and links will help establish your brand, generate leads, and engage your target audience on LinkedIn.