LinkedIn Live is a feature on LinkedIn that allows users to broadcast live video. It can be a great way to engage with your professional network by sharing insights, having discussions, or delivering presentations. One common question about LinkedIn Live is whether you can see who attended and watched your broadcast.
Who can see who attended a LinkedIn Live video?
The short answer is that it depends on the privacy settings for the broadcast. There are three options for controlling the audience of a LinkedIn Live video:
- Public – Anyone on LinkedIn can view the live video or replay
- Connections only – Only your 1st-degree connections can view the live video or replay
- Private – Only people you specifically invite can view the live video
For public broadcasts, you cannot see exactly who watched your LinkedIn Live video. However, you can see aggregate metrics like total live views, peak concurrent viewers, and total replay views after the broadcast ends.
For connections-only broadcasts, you can see which of your 1st-degree connections tuned into the live video or viewed the replay. This allows you to get a sense of who your audience was.
For private broadcasts, you have the most visibility into who attended. Since these are invite-only events, you know exactly which connections were sent invites and can see who accepted and attended the live broadcast.
Viewing metrics for a public LinkedIn Live video
If your LinkedIn Live video is public, you won’t get a list of who attended, but you can still access useful metrics.
During the broadcast, you can see real-time view counts detailing:
- Total live views
- Peak concurrent live views
After the broadcast ends, metrics are compiled on the video page detailing:
- Total live views
- Peak concurrent live views
- Total replay views
- Shares
- Comments
While not as insightful as knowing each individual viewer, these metrics give you a sense of how many people you reached live and on replay. You can also see how engaging your content was based on shares and comments.
Viewing who attended a connections-only broadcast
If you limit the audience to only your 1st-degree connections, you can see which connections tuned into your LinkedIn Live video under the Viewers section on the video page. This is shown as a list of viewers’ names and profiles pictures.
Having this level of visibility into your audience can be useful for:
- Following up with connections who attended to get feedback
- Understanding which parts of your network are engaging with your content
- Tailoring future content based on who is watching
The main trade-off is that you may get fewer total views since the audience is limited compared to a public broadcast. But for some use cases, understanding your audience makeup is more valuable than reach.
Managing invites and attendance for a private event
Private LinkedIn Live broadcasts offer the most control and visibility since you must manually invite each viewer. Here are some tips for managing private events:
- Carefully curate your invite list to ensure the event is relevant for each connection
- Send invites through LinkedIn messages with context about the broadcast
- Follow up with important invitees to confirm their attendance
- Use the Attendees section on the video page to see who accepted invites vs declined or ignored
- Check who actually attended live vs just accepted the invite
- Follow up with attendees after the fact for feedback
With a private event, you know exactly who was invited and who attended. This allows for personalization and follow-ups to maximize the impact for your audience.
Other ways to see who engaged with your LinkedIn Live
In addition to the built-in LinkedIn Live metrics, there are some other ways to get insights into who is engaging with your broadcasts:
- Look for comments on the live video and reply to commenters
- See if anyone liked or shared the replay of your video
- Check for profile views and new connections after broadcasting to see who you may have reached
- Ask viewers to engage in a specific call-to-action like posting in the comments or using a hashtag
- Follow up with your top connections and groups to ask for their feedback
While not perfect, these tactics can provide additional signals into who viewed and got value from your LinkedIn Live broadcasts.
Conclusion
The ability to see who attends your LinkedIn Live broadcasts depends on the privacy setting:
Privacy Setting | Can You See Who Attended? |
---|---|
Public | No individual list, but can see aggregate live + replay views, shares, and comments |
Connections only | Yes, you can see which 1st degree connections viewed the live or replay video |
Private (invite-only) | Yes, you can see exactly who was invited and who attended the event |
Public events give you the most reach, while private events give you the most control and visibility into precisely who attended. Finding the right balance depends on your goals and priorities for each LinkedIn Live broadcast.