Yes, you can definitely share your website on LinkedIn. LinkedIn offers several options for sharing your website and promoting your content to your connections and followers.
Some key ways to share your website on LinkedIn include:
- Adding your website URL to your LinkedIn profile
- Sharing links to blog posts and articles in posts on your LinkedIn feed
- Including links in LinkedIn Publisher posts and articles
- Promoting your content in LinkedIn groups
- Engaging your network by commenting on posts and including links to your content
- Using paid LinkedIn advertisements to promote your website and drive traffic
Sharing your website content on LinkedIn can help expand your reach, drive more visitors to your site, boost SEO, and position you as an industry thought leader. But it’s important to share your content thoughtfully instead of resorting to spammy tactics.
In this detailed guide, we’ll explore best practices for effectively sharing and promoting your website on LinkedIn to grow your audience and traffic.
Add Your Website URL to Your Profile
The first step is to make sure your LinkedIn profile includes your website URL. This allows anyone who views your profile to easily visit your site.
To add your website to your profile:
- Go to your LinkedIn profile
- Click “Add profile section” and select “Websites”
- Enter your website name and URL
- Click “Save”
Be sure to keep this section up-to-date if your website URL ever changes.
Adding your website to your profile establishes your credibility as an industry expert and makes it simple for connections to learn more about you.
Share Website Links in LinkedIn Posts
A great way to share your latest website content is by posting links directly in posts on your LinkedIn feed. This allows your connections to instantly see and access your content.
When sharing website links in posts:
- Write an engaging text post that provides context around the link to capture attention
- Include a compelling title for your post that makes connections want to click
- Insert a link to your blog post or article by highlighting text and selecting the link icon
- Use relevant hashtags to extend reach and help the right audiences find your posts
- Add visuals like images and videos when possible to make your post stand out
- Publish your post and proactively engage your network by liking and commenting on their posts
Here are some examples of effective posts sharing website links:
- “Excited to announce the launch of our new [eCommerce platform] designed to empower small businesses! Check out my latest blog post showing how it works:” [insert link]
- “Just published a new article on [cutting HR costs] – my top 5 tips for optimizing your human resources budget:” [insert link]
- “Looking for ideas on how to improve your social media strategy next year? I recently shared [my 2023 planning guide] outlining my top social media tips:” [insert link]
Posting your content directly on LinkedIn will help drive visitors to your site and position you as a thought leader. Just be careful not to share links too frequently or it may come across as spammy. Aim for a mix of industry insights, thought leadership content, and website links.
Publish Articles as a LinkedIn Publisher
In addition to sharing links in posts, you can publish full-length articles directly on LinkedIn through the LinkedIn Publisher platform (only available with a paid account).
Publishing original long-form articles as a LinkedIn Publisher allows you to:
- Share your content without requiring readers to click away from LinkedIn
- Establish your expertise and perspective on industry topics
- Reach LinkedIn’s built-in audience of over 660+ million professionals
- Easily embed visuals like images and charts
- Track content analytics and engagement right on LinkedIn
To get started with publishing on LinkedIn:
- Upgrade to a paid Premium Business or Sales Navigator account
- From your LinkedIn post editor click “Write an article”
- Draft your article directly on LinkedIn and customize with fonts, headers, visuals etc.
- Add relevant hashtags and categorize your article by industry
- Publish your finished article and share the link across your other networks
Publishing top-notch articles optimized for the LinkedIn audience can position you as an industry leader and help you reach new audiences.
Share Your Content in LinkedIn Groups
Joining and actively participating in relevant LinkedIn Groups is another excellent way to share your website content. But avoid spamming groups with links – instead focus on providing value.
Best practices for sharing your website in LinkedIn Groups:
- Join groups focused on your target customers, industry, and niche topics
- Monitor discussions and engage with group members by liking and commenting on posts
- Share links to your content when it’s highly relevant to the group discussion
- Offer your unique perspective and insights along with any links you share
- Build relationships within groups so your content is seen as valuable vs. self-promotional
For example, if you publish a blog post on “The Top 5 HR Challenges in 2023”, you could share it in LinkedIn groups like “HR Professionals Network” and “HR Leaders”. But take the time to customize your post and tie it back to recent conversations in each group.
Leveraging groups allows you to get your content in front of niche professional audiences and position your brand as an authority.
Engage Your Network with Relevant Content
In addition to posting your own content, you can organically share your website by engaging your network and commenting on their posts with relevant links.
For example:
- A connection posts asking for tips on calculating employee turnover. You could leave a comment like: “Here’s a blog post I just published with a step-by-step guide to calculating turnover rates – hope you find it helpful!” and include a link.
- You see a post from a group member asking for recommendations on social media analytics tools. You could comment with: “My company just switched to using [Tool] and it’s been fantastic. I wrote up a review comparing it to other analytics platforms here if helpful as you evaluate options:” [insert link]
Commenting with helpful, relevant links when you can genuinely add to the conversation establishes you as a thoughtful leader – not just someone trying to self-promote.
Use LinkedIn Ads to Promote Your Content
In addition to organic tactics, you can further amplify sharing your website on LinkedIn through paid advertising:
- Sponsored Content Ads – Promote your latest blog posts, articles, and visual content in the LinkedIn feed
- Sponsored InMail – Send customized emails to reach your ideal prospects in their LinkedIn inbox
- Text Ads – Run contextual text ads on LinkedIn matching your target keywords
- Dynamic Ads – Highlight specific website pages, products, or content
Some best practices for running effective LinkedIn ads include:
- Optimizing ads for specific buyer personas, segments, and audiences on LinkedIn
- A/B testing ad variations like messaging, call-to-actions, and visuals
- Using detailed targeting options for job role, company, interests, and more
- Retargeting visitors who have viewed your website pages or content
- Analyzing performance data and tweaking campaigns to improve results
Investing in LinkedIn advertising allows you to scale sharing your website beyond just your direct connections. But maintain a balance between organic and paid promotion.
Track Website Traffic from LinkedIn
It’s important to track website traffic coming from LinkedIn so you can see which sharing tactics and content are performing best.
Here are some key ways to monitor LinkedIn website traffic:
- Integrate analytics platforms like Google Analytics with your website and LinkedIn account.
- Analyze traffic sources and channels driving visitors to your site.
- Use UTM parameters to tag LinkedIn links so you can view campaign-specific analytics.
- See which posts, articles, and content drive the most clicks.
- Track goal completions and conversions from LinkedIn visitors.
- Compare metrics before and after launching a LinkedIn sharing strategy.
Tracking performance data will help you optimize your approach over time and allocate effort to the most effective techniques for driving LinkedIn traffic. Consider tools like Google Analytics, Matomo, or LinkedIn Insight Tag for easy tracking.
Avoid Coming Across as Spammy
While sharing your website on LinkedIn can be highly beneficial, there are some pitfalls to avoid so your promotion doesn’t come across as spammy:
- Don’t post your links too frequently – mix in industry commentary, thoughts, and engagement.
- Vary your posts – don’t just repeatedly link to your latest blog article.
- Customize posts and engagement for each group instead of blasting the same message.
- Build relationships with your network instead of just using LinkedIn for self-promotion.
- Focus on quality over quantity when it comes to your posts and interactions.
- Monitor feedback and reactions – if your connections seem annoyed, adjust your approach.
The key is finding a balance between effectively sharing your content and adding value for your audience vs. just spamming links. Think of LinkedIn networking as relationship-building, not just free advertising.
Write Compelling Content Worth Sharing
At the end of the day, the most important part of promoting your website on LinkedIn is having content worth sharing in the first place.
Before you start aggressively sharing your site, focus first on creating high-quality content optimized for the LinkedIn platform and audience including:
- Long-form posts and articles – At least 2,000+ words is ideal for LinkedIn.
- Timely, relevant topics – Align your content with current industry trends and interests.
- Educational, actionable advice – Offer tips professionals can apply in their jobs.
- Job role targeting – Tailor content for the key roles you want to reach.
- Multimedia – Incorporate visuals like images, graphics, videos, and presentations.
- Calls-to-action – Include clear CTAs to visit your site, download offers, etc.
Invest time in understanding your LinkedIn audience and tailoring both your on and off-platform content accordingly. Focus on topics and formats that genuinely deliver value. The better your content, the easier it will be to effectively promote your website on LinkedIn.
Conclusion
In summary, sharing your website content on LinkedIn can significantly boost your reach, traffic, and lead generation. But successful promotion requires using a mix of organic and paid tactics.
Some top techniques include:
- Optimizing your LinkedIn profile with your website URL
- Strategically sharing website links in your LinkedIn posts and articles
- Participating in relevant LinkedIn Groups to share your content
- Engaging your network by commenting on posts with useful links
- Running LinkedIn ads to further amplify your content
- Closely tracking website traffic and analytics from LinkedIn
- Avoiding spammy self-promotion behaviors
- Creating stellar website content worth sharing in the first place
By following these best practices for sharing your website on LinkedIn, you can drive significant new visitors, leads, and exposure for your business. Just maintain a thoughtful, personalized approach tailored to genuinely help your audience.