Quick Answer
Yes, it is possible to tag a group in a post on LinkedIn. When composing a new post, there is an option to “Tag groups” under the text box. Clicking this allows you to search for and select groups to tag in the post. The tagged groups will then be notified and the post shared to those groups’ feeds. Tagging relevant groups is a great way to expand the reach of a post and engage with specific audiences on LinkedIn.
Tagging Groups in LinkedIn Posts
LinkedIn allows users to tag existing groups in their posts. This shares the post to the tagged groups and notifies group members. Here are the steps to tag groups on LinkedIn posts:
- When composing a new post, type or paste the text into the text box as usual.
- Under the text box, click on “Tag groups.”
- Start typing the name of the group you want to tag. Matching groups will appear in a dropdown menu.
- Select the groups you want to tag by clicking on them.
- The tagged groups will appear below the text box.
- You can tag up to 10 groups in one post.
- Once done, click “Post” as usual to share the post.
The post will then be shared to the news feeds of all the groups you tagged. Groups are notified of the post and members can then view, like, and comment on the post directly from their group feed.
Benefits of Tagging Groups
There are a few key benefits to tagging groups in LinkedIn posts:
- Increased reach – Tagging groups shares your post to new audiences and members who don’t already follow you.
- Targeted visibility – You can customize visibility by tagging industry-specific or topic-focused groups.
- Sparking engagement – Group members notified of your post can directly engage with it right from their feeds.
- Starting conversations – Posting in groups keeps conversations going and provides value to group members.
Overall, tagging groups extends your reach beyond just your own connections and helps engage relevant audiences based on their group membership and interests.
Best Practices for Tagging Groups
To get the most value when tagging LinkedIn groups, keep these best practices in mind:
- Tag groups relevant to your post content and topic. Don’t tag random or irrelevant groups.
- Aim to tag groups where you are already an active member. Posts from strangers often get ignored.
- Focus on quality over quantity. Tagging too many groups can be seen as spammy.
- Leverage niche groups to reach targeted audiences interested in your specialty.
- Experiment to see which groups generate the best engagement and results for your posts.
- Contribute value with your posts. Don’t just tag groups to self-promote.
- Follow each group’s posting rules and guidelines.
Being strategic about which groups you tag and providing value will lead to better results compared to tagging groups indiscriminately.
Limitations and Restrictions
There are some limits in place when tagging groups on LinkedIn:
- You can only tag up to 10 groups per post. If you need broader reach, you’ll have to create multiple posts.
- Tagged posts must comply with each group’s individual posting rules.
- Groups can choose to automatically disable tagging by strangers in their settings.
- There is still no way to target a post specifically to just a group’s members.
- Some groups don’t allow promotional content or are very niche, so tagging ability depends on the group rules.
- If you are banned or restricted in a group, you cannot tag them.
Due to these restrictions, tagging capabilities are not as robust as other social platforms. But when used properly, tagging appropriate groups can still be an effective tactic for increasing post visibility. Just be sure to familiarize yourself with each group’s guidelines first.
Posting as a Group Page
While tagging groups can help expand the reach of posts from your personal profile, you can also post content directly as a LinkedIn Group page. Here is how group posting works:
- First, you must be a manager of the LinkedIn Group page to post as the group.
- When logged in, navigate to the group page. Click “Post” on the group page to create a post as the group.
- The post will then appear in the group feed and members will be notified.
- Posting as the group page allows you to reach all members without the 10 group limit.
- You can post news relevant to the group niche and engage directly with the members.
Posting great content as the Group page is a good way to add value for members while also establishing the group as an authority.
Other Ways to Share to Groups
In addition to tagging groups within a post or posting directly as a Group page, there are a couple other ways to share content with LinkedIn Groups:
Cross-Post Between Groups
If you already posted in one group, you can easily cross-post that same update into other relevant groups you manage. To cross-post:
- Go to the post you already shared in a group.
- Click the “Share” icon below the post text.
- Choose “Share as a post” and select which group page you want to cross-post it to.
- You can share to multiple groups at once this way.
Cross-posting lets you recycle great content to other niche groups without having to create new posts.
Share Via the Group Feed
When browsing a group’s feed that you are a member of, you can easily share content into the group feed. Here’s how:
- While viewing posts in the group feed, click “Share an article, photo, video or idea.”
- Paste in a link you want to share or upload a file.
- Add any commentary or context.
- Post it directly into the group feed.
This provides a quick way to share multimedia or links with a group without composing a dedicated post.
Conclusion
Tagging groups on LinkedIn provides an excellent opportunity to extend your reach and get your content in front of engaged niche audiences. While there are some limitations, strategically tagging up to 10 relevant groups per post can help increase visibility and spark fruitful discussions. Just be sure to familiarize yourself with each group’s rules first. With over 100,000 groups on LinkedIn, there are ample opportunities to connect with the right people.
Platform | Tagging Allowed? | Max Groups Per Post |
---|---|---|
Yes | No limit | |
No | N/A | |
Yes | 10 | |
Yes (in captions) | No limit |
This table compares the group tagging capabilities across major social media platforms. LinkedIn has the unique restriction of only allowing up to 10 groups tagged per post. Facebook and Instagram place no limit and allow broad tagging. Twitter currently does not have a group tagging feature.
Frequently Asked Questions
Can you tag a private group on LinkedIn?
No, you cannot tag private groups in LinkedIn posts. Only public and closed groups that you are a member of can be tagged. Private groups do not allow posts to be shared into their feeds.
Do all groups allow tagging?
Not necessarily. Group admins can disable the ability to tag their group altogether. Public groups tend to allow tagging more often, but some niche closed groups restrict it. Always check the group rules before trying to tag a group.
Can I tag groups in LinkedIn articles?
Unfortunately LinkedIn’s native article posting feature does not support tagging groups. You can only tag groups on standard posts. However, you can link to your published article from a post and tag groups there.
What happens if I tag too many irrelevant groups?
Tagging too many unrelated groups can get your post flagged as spam or banned from the group. Always tag groups contextually relevant to your content. Mass tagging random groups will not be well received and can damage your account reputation.
Can I schedule a post with groups tagged?
Yes, when using LinkedIn’s post scheduling feature, you can still tag groups before scheduling the post to go out later. The tagged groups will be notified at the scheduled time the post goes live.
Summary
– You can tag up to 10 public/closed LinkedIn groups when creating a new post. This shares the post into those groups’ feeds.
– Benefits include increased reach, targeted visibility, sparking engagement, and joining group conversations.
– Follow each group’s rules, contribute value, and only tag relevant groups for the best results.
– There are limits like 10 groups per post and some groups restrict tagging. Posting as the group page has wider reach.
– You can also cross-post between groups or share links directly into group feeds.
– Tagging groups strategically helps maximize the exposure and engagement on your LinkedIn posts.