LinkedIn is the world’s largest professional networking platform, with over 530 million members worldwide. While most people use LinkedIn to network and search for jobs, LinkedIn also allows users to create Company Pages that highlight and promote their business or organization.
One type of Company Page you can create on LinkedIn is a Showcase Page. Showcase Pages allow you to present your business in a visual, engaging way by using media content like images, videos, presentations, and documents. In this article, we’ll look at what LinkedIn Showcase Pages are, who can create them, their benefits, and how to turn a regular LinkedIn page into a showcase page.
What is a LinkedIn Showcase Page?
A LinkedIn Showcase Page is a custom Company Page designed to highlight a business or organization visually. Regular LinkedIn Company Pages display basic information like an overview, employee headcounts, and news articles.
Showcase Pages allow companies to showcase their brand story, products, services, culture, and more through visual content. This content can include:
- Images and videos
- Presentations and documents
- Infographics
- Employee spotlights
- Product demonstrations
- Custom sections and content
Showcase Pages have a more dynamic, visual layout compared to regular Company Pages. You can include videos, scrolling images, clickable tabs, and other interactive elements.
For example, a software company could use a Showcase Page to demonstrate its app through screenshots and embedded videos. A marketing agency might showcase client case studies and testimonials. The visual format helps businesses engagingly tell their brand story.
Who can create a LinkedIn Showcase Page?
Any company, organization, or brand with a verified LinkedIn Company Page can apply to create a Showcase Page. You’ll need to be an administrator of the Company Page to submit the Showcase Page application.
LinkedIn will review each Showcase Page application before approving. So not every Company Page automatically qualifies for a Showcase version. LinkedIn looks for Pages that will use Showcase features to highlight visual, interactive content.
Some types of organizations that are good fits for Showcase Pages include:
- Software and tech companies demonstrating products
- Creative agencies displaying portfolios
- Retailers showing catalogs and offerings
- Colleges highlighting student life and academics
- Nonprofits featuring programs and results
If your Company Page could benefit from presenting visual content like this, you may be a candidate for a Showcase Page.
Benefits of LinkedIn Showcase Pages
There are several advantages to upgrading a regular Company Page to a Showcase Page on LinkedIn:
- Increased engagement – Showcase Pages stand out in LinkedIn search results and keep visitors engaged longer through visual content.
- Telling your brand story – The flexible Showcase format lets you convey who you are and what makes your business unique.
- Showcasing visually – Demo products, highlight case studies, and display your culture through photos and videos.
- Customization – Craft branded content sections, add your logo, and create an experience aligned with your image.
- Lead generation – Interactive elements like CTA buttons and forms help convert Showcase Page visitors into leads.
- Credibility – A customized Showcase Page makes your business stand out and look more legitimate.
Showcase Pages offer more visual impact and room for creativity compared to standard Company Pages. They help make your brand memorable and compelling on LinkedIn.
How to Turn a LinkedIn Page into a Showcase Page
If you want to upgrade an existing Company Page into a showcase format, here is the process to convert it:
- Become a Company Page admin – You need admin access to the Company Page to apply for Showcase Page conversion.
- Apply for Showcase Page status – In Company Page manager, click “Request Showcase Page” and complete the application.
- Get approved – LinkedIn will review your application and let you know if you’ve been approved for a Showcase Page.
- Design your Showcase – Use Showcase templates, themes, and content tools to customize your converted page.
- Add visuals – Upload images, videos, presentations, PDFs, and other visual content to highlight your brand and products.
- Publish – When your Showcase Page design is complete, click “Publish” to launch your new Showcase.
The approval process can take a few weeks. LinkedIn needs to review applications to ensure pages receiving Showcase access will take advantage of the visual capabilities.
Here are some tips for creating a compelling Showcase Page application and design:
Showcase Page Application Tips | Showcase Page Design Tips |
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With a polished, visually engaging Showcase Page, you can expect to see increased engagement, leads, and awareness for your brand on LinkedIn. Take advantage of the flexible showcase format to tell your story and highlight your products creatively.
Examples of LinkedIn Showcase Pages
To get ideas and inspiration for your own Showcase Page, check out examples from these brands with fantastic Showcases on LinkedIn:
- Google Marketing Platform – Uses videos, stats, and featured content to showcase their marketing platform.
- HP – Showcases printer technology and products through bold graphics and videos.
- Oracle – Displays real customer stories and detailed product explainer sections.
- Salesforce – Highlights company culture and brand through engaging graphics and images.
- Cisco – Packed with videos, images, and interactive clickable elements.
Study Showcase Pages in your industry to see what presentation styles and content resonate. This can inform your own Showcase design.
5 Steps to Creating a Great LinkedIn Showcase Page
If you want to maximize the impact of your Showcase, follow these best practices:
- Choose an eye-catching cover image or video that represents your brand.
- Highlight your products or services through demos, screenshots, and case studies.
- Share company culture and values visually through photos and employee spotlights.
- Include engaging custom sections like customer testimonials, “why us,” and thought leadership.
- Use clear navigation and calls-to-action to drive conversions.
An effective Showcase tells a story and shows who you are visually. Take visitors on a journey through your brand, products, and values.
Conclusion
LinkedIn Showcase Pages provide an excellent way for brands to creatively showcase who they are through visual storytelling. Practically any company can apply to upgrade their standard Page into an engaging Showcase format.
The benefits of Showcase Pages include increased engagement, brand awareness, lead generation, and the ability to demonstrate your products interactively. Follow best practices for visually highlighting what makes your business stand out.
With a compelling Showcase Page that reflects your identity, you can expect to attract more visitors and build credibility for your company on the world’s largest professional network.