LinkedIn company pages do not have separate logins, they are managed through a company’s main LinkedIn account. Company pages allow brands to establish an official presence and connect with professionals on LinkedIn. While they do not have separate logins, there are different levels of access and tools available for managing them.
Managing Access to Company Pages
LinkedIn company pages are managed through the tools available in a company’s main LinkedIn account. To set up a company page, brands need a LinkedIn company page account. This provides access to additional tools for managing their presence on LinkedIn.
Within a company’s main LinkedIn account, they can assign different levels of access to employees. For company pages, there are three main roles:
- Admin – Has full access to edit all content and manage settings
- Editor – Can edit page content, post as the page, and see insights
- Analyst – Can view page insights and analytics
Multiple admins, editors, and analysts can be assigned to allow various team members to collaborate on managing the company page. But there are not separate logins for each individual. Instead, they access the tools through the permissions set in the main company account.
Page Management Tools
LinkedIn provides several tools to manage brand pages as part of a company’s main account. These include:
- Content Creation – Create and schedule posts, upload images/videos, and customize the page layout
- Audience Insights – View visitor demographics, engagement metrics, and audience growth opportunities
- Advertising – Manage sponsored content campaigns and track their performance
- Jobs – Post job listings that will appear on the page and in searches
- Analytics – Track page views, followers, post engagement, and visitor trends
Using these tools, admins can fully manage the company page without needing a separate login. The page is seamlessly connected to the company’s overall LinkedIn presence.
Posting as the Company Page
When posting content on behalf of the company page, admins and editors can easily switch between posting as themselves or as the page. On LinkedIn’s mobile app and desktop site, there is an option to change the posting identity before creating a post or updating the page.
All activity on behalf of the page, such as liking content, replying to comments, or following other profiles, will also appear as coming from the company page rather than the individual user.
Tagging the Company Page
Employees and colleagues can also easily tag the company page in their own posts and content. When writing a post, the page can be tagged the same way as connecting with an individual profile on LinkedIn.
This allows a company to engage with many different employees’ content and expand its reach. Employees help promote the page organically by tagging it in relevant discussions and posts.
Connecting Multiple Employees
For larger companies, multiple employees can connect their personal LinkedIn profiles to the company page. On an individual’s profile, there is an option to add employment and list the company page as your employer. This links the profiles.
This allows employees to showcase they work for the company directly on their profile. The company page also gains exposure from appearing on profiles of many employees.
Showcase Pages vs. Company Pages
In addition to main company pages, LinkedIn also offers Showcase pages. These allow brands to create pages focused on specific products, services, or initiatives.
For example, a software company could have a Showcase page for a new product launch. Or a retail company might have Showcase pages for each brand or store location.
Showcase pages operate similar to company pages but with some limitations on analytics/advertising capabilities. They also do not have distinct logins and are managed through the same account permissions.
Analytics for Multiple Pages
When a company has multiple pages, LinkedIn provides tools to manage them together. The Pages Manager gives an overview of all company and Showcase pages associated with an account.
This allows monitoring high-level metrics and engagement across all pages in one dashboard. Companies can customize which metrics and pages they want to track based on their priorities.
Individual page analytics are still accessed within each page’s management tools. But the Pages Manager provides a centralized hub for multi-page accounts.
Roles Outside of Company Admins
While company admins have full access to LinkedIn pages, there are ways partners and other third-parties can be involved.
Many companies work with social media/digital marketing agencies to manage their LinkedIn presence. Rather than grant full admin access, companies can provide “Agency” access to their LinkedIn account.
This allows an external team to manage the company pages, ads, and content creation based on defined permissions. All activity still shows as coming directly from the company profile.
Vendors and partners may also request access through LinkedIn’s third party developer program. This also grants controlled page access without providing admin rights.
Best Practices for Company Page Management
Managing multiple employees and partners on company pages comes with some best practices:
- Clarify roles and responsibilities for creating/engaging content
- Set guidelines for tone of voice, messaging, and post frequency
- Leverage different access levels rather than making everyone an admin
- Monitor activity and give constructive feedback
- Share resources like image libraries, content calendars, and guidelines
Well-structured collaboration through defined access levels and management results in cohesive company pages. With proper organization, pages can involve many cooks in the kitchen without creating confusion.
Company Page Login Limitations
The lack of individual logins for LinkedIn company pages stems from how the pages operate within company accounts. Pages are not standalone profiles, so granting separate access would create significant issues:
- Difficulty tracking which employee posted what content
- Need to grant broad account access to manage ads, jobs, etc.
- Inability to leverage broader account tools and integrations
- Lost visibility into follower demographics and overall page analytics
The model of managing pages through a central company account with tiered access provides necessary guardrails. It also connects pages with the breadth of LinkedIn tools for a cohesive presence.
Pros of Current Company Page Structure
- Centralized access to all Company Pages & Showcases
- Analytics roll up into dashboards (Pages Manager)
- Tools integrate tightly (ads, jobs, content, etc.)
- Control over permissions and access
- Employee personal profiles easily associate with Company
Cons of Separate Company Page Logins
- Difficult to track who posted what content
- Need to grant broad account access to fully manage page
- Limits visibility into overall page analytics and audience
- Isolates pages from broader tools and integration
The access model also allows employees to easily switch between personal and company accounts when engaging on the platform. Separate logins would create much more rigid boundaries.
Tips for Managing Company Pages
Effectively managing LinkedIn company pages involves:
- Audit all current pages & streamline as needed
- Document guidelines for tone, messaging, and etiquette
- Clarify internal teams’ roles and responsibilities
- Set up tiered access levels for admins, editors, analysts, etc.
- Educate employees on best practices for engaging as the company
- Share resources & content libraries to maintain consistency
- Monitor activity and provide constructive feedback
With training and structured collaboration, companies can drive alignment across large teams. Oversight is also improved when all activity originates from the company account.
Providing the right resources helps individual employees succeed in their roles. And analytics tools allow tracking performance and optimizing approaches over time.
Should LinkedIn Add Company Page Logins?
The current model enables effective management in a scalable way for large companies. But as usage continues growing, some changes could help:
- Enhanced notification settings by page/employee
- More granular stats on individual employee contributions
- Ability to restrict editing privileges by section
- Assign page managers within existing access tiers
These types of improvements would enhance oversight and organization without introducing major downsides. However fully separate logins seem unlikely to be implemented any time soon on LinkedIn.
The benefits of aggregated data and one-click access between personal/company accounts provide major value. As the world’s largest professional network, LinkedIn has determined this model best enables companies to manage compliant, productive pages at scale.
Conclusion
In summary, LinkedIn company pages do not have unique logins and are managed through tools within company accounts. This allows centralized access and oversight for administrators.
Employees can seamlessly post on behalf of the company and toggle between personal/company accounts. Analytics aggregate across all pages associated with an account.
While granting separate logins could enable more granular control, the risks of disjointed management and loss of insights outweigh potential benefits. LinkedIn’s current model provides the right level of access while ensuring cohesive pages.