LinkedIn is the world’s largest professional networking platform, with over 722 million users worldwide. As a leading site for connecting professionals, LinkedIn is also a major platform for job seekers and recruiters. With built-in features like job listings and the ability to follow companies, LinkedIn aims to help users further their careers. This leads to an important question – does LinkedIn automatically post job updates?
The Short Answer
No, LinkedIn does not automatically post job updates on a user’s feed or page. Users have to manually share job postings or company page updates if they wish connections to see them. The platform does not have an auto-sharing function for job listings or company posts.
How Job Postings Work on LinkedIn
Here is a quick overview of how job postings work on LinkedIn:
- Companies create and publish job listings on LinkedIn through Recruiter accounts or partner sites.
- Job seekers can view relevant job listings through search and recommendations.
- Users can follow companies to see jobs posted by those companies.
- Job seekers can apply to jobs directly through LinkedIn.
- However, job postings are not automatically shared or posted anywhere.
So while LinkedIn provides robust tools for posting and finding jobs, users still have to take manual action to share or engage with job content. LinkedIn does not automatically push out job listings to a user’s connections or social feed.
Do Job Postings Appear in Your LinkedIn Feed?
Unless you or a connection manually share a job posting, it will not show up in your main LinkedIn feed. Here are the main ways job listings can appear in your feed:
- A connection shares a job posting from a company page update.
- A connection shares a job listing link in a new post.
- You follow a company and see their newly posted jobs.
- You engage with job content, prompting more recommendations.
In most cases, a user has to take an action like following a company or engaging with job content for listings to populate in the feed algorithmically. LinkedIn’s algorithms will recommend jobs based on your profile, network and activity, but the platform will not auto-generate job posting shares to your connections’ feeds or your company followers.
Does LinkedIn Automatically Share Company Updates?
Just like with job postings, company updates and posts are also not shared automatically on LinkedIn. When a company you follow makes a new post, it will only appear in your feed if:
- You engage heavily with the company’s content.
- The post gets shared widely through your network.
- You visit the company page directly to see the post.
LinkedIn does not have a setting for companies to automatically publish page update posts to all their followers’ feeds. Company updates have to hit certain engagement thresholds before they may appear in a follower’s feed organically. But again, no auto-posting occurs unless a user shares a company post manually.
How to Share Job and Company Updates
If you want to help promote a job listing or company update, you have to share the posts manually. Here are tips for sharing jobs and company posts:
- Follow companies you want to help spread the word for.
- Engage frequently with content from those companies.
- Visit company pages often to find new updates to share.
- Repost job listings or company updates to your own feed.
- Send job listings to connections through messages.
With manual sharing, you can get relevant job and company updates in front of your qualified connections. This helps boost visibility and engagement for brands you want to support.
Promoting Your Own Company’s Jobs and Updates
If you want to promote jobs and updates from your own company, you also need to share the content actively versus relying on passive distribution. Here are some tips for self-promotion on LinkedIn:
- Post job listings from your company page.
- Have employees share postings to their own feeds.
- Create employee advocacy initiatives to promote content.
- Follow up directly with warm leads about openings.
- Craft engaging company update posts and ask team members to share them.
- Promote content frequently and consistently.
With a thoughtful promotion strategy, you can build awareness for your company’s job opportunities and brand updates through your own team’s organic sharing efforts.
Should LinkedIn Offer an Auto-Sharing Option?
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There are pros and cons to LinkedIn potentially offering companies the ability to auto-publish updates and job postings to follower feeds. The main risk is over-saturating user feeds and disrupting the content experience. This could cause users to disengage from the platform overall. However, it could also significantly increase visibility for company pages and job listings. Overall, striking a careful balance would be crucial in providing value to both users and brands if auto-sharing features were enabled.
Potential Options
If LinkedIn did want to enable some form of auto-sharing, here are a few options they could potentially explore:
- Allow a small number of auto-shared posts per month (2-3 per company).
- Give users controls to opt in or out of auto-shared content.
- Only auto-publish content above a certain engagement threshold.
- Charge companies a fee to auto-publish a specific number of updates.
- Develop robust filtering and targeting options for auto-shared posts.
With thoughtful controls and targeting, auto-sharing could possibly provide value without overly disrupting the user experience. But overall, striking the right balance would require extensive testing and iteration if it were a feature LinkedIn ever chose to enable.
Conclusion
In summary, LinkedIn currently does not automatically post job listings or company page updates to users’ feeds or followers. All sharing of jobs and company posts on LinkedIn must be initiated manually by users. While auto-sharing could potentially increase visibility, it also runs the risk of damaging user experience if not executed thoughtfully. For now, brands and job seekers must rely on organic, employee-driven sharing efforts to promote content. But new options may emerge in the future as LinkedIn continues innovating its platform. Through a strategic, multi-pronged approach, companies can still effectively leverage LinkedIn to reach qualified candidates and build their brand.