Yes, LinkedIn offers business profiles that allow companies and organizations to establish a presence on the platform. LinkedIn business profiles provide a way for brands to showcase information about their company, promote their products and services, share updates and news, and connect with customers and potential recruits. Here’s an overview of what you need to know about LinkedIn’s business profiles:
What is a LinkedIn business profile?
A LinkedIn business profile is a free profile that represents a company or organization on LinkedIn. It’s distinct from individual member profiles in that it allows a business to have a customized presence, rather than just an individual employee representing them.
With a company page, businesses can:
- Share information about the company like services, history, culture, and values
- Showcase products, content, job openings, events, and news
- Interact with followers by publishing updates, articles, images, and videos
- Use tools like analytics to gain insights on page visitors and engagement
- Promote the brand to LinkedIn’s audience of over 722+ million members
In summary, a LinkedIn business profile serves as a company’s profile and presence on the platform to connect with professionals, recruit talent, and build brand awareness.
Who can create a LinkedIn business profile?
Any official business or organization can create a LinkedIn business profile. This includes:
- Public and private companies
- Nonprofit organizations
- Government agencies
- Educational institutions like universities and schools
- Groups and associations
To create a company page, you must be an official representative of that business and use a valid company email address during signup. Personal LinkedIn profiles cannot be converted into business pages.
How to create a LinkedIn business profile
Creating a LinkedIn business profile is simple and free. Here are the steps:
- Go to LinkedIn.com and click “Create a Company Page” or go directly to www.linkedin.com/company-pages/new/
- Choose to create either a company page or a showcases page. Company pages represent your business broadly while showcases highlight specific brands, products, or initiatives.
- Enter your business name and info like website and industry.
- Agree to LinkedIn’s terms and conditions.
- Verify your business email address when LinkedIn sends a confirmation code.
- Fill out your business’s story, description, location, logo, images, and more.
- Publish your page.
It’s free to create and maintain a LinkedIn business profile. You can always go back and edit the page to add more details, products, jobs, and media.
What to include on your LinkedIn business profile
Your LinkedIn business profile has multiple sections to showcase useful company information. Here are some of the key sections to fill out:
- Cover image: The top banner image representing your brand. Include a logo, image, or video.
- About: An overview of what your company does. Share your story, mission, values, and culture here.
- Company details: Key info like industry, size, website, headquarters, founding year, etc.
- Products and services: Descriptions and images of your company’s main products and service offerings.
- Jobs: Listings for any open positions at your company that you want to promote.
- Life: Photos, videos, and posts that give an inside look at your company culture and team.
- Hashtags: Relevant hashtags people can follow related to your business.
In the Analytics section, you can view data on your followers, page views, and post engagement. Utilize these insights to improve your content and follower-base.
Benefits of a LinkedIn business profile
There are many advantages to having a strong company presence on LinkedIn:
- Increased brand awareness and visibility to 722+ million LinkedIn members
- Enhanced credibility and trust by having a professional business profile
- Improved SEO as LinkedIn profiles rank high in Google search results
- Ability to highlight company culture and values to attract talent
- Direct engagement with customers, prospects, and industry thought leaders
- Promotion of products, services, and content to drive website traffic
- Powerful targeting for LinkedIn ads leveraging profile data
- Analytics provide actionable insights to optimize the company page
For recruiters, LinkedIn business pages also enable promoting open positions and employer branding to potential candidates on LinkedIn’s huge platform.
LinkedIn business profile examples
Here are some examples of popular brands with excellent LinkedIn business pages:
- Google: https://www.linkedin.com/company/google
- Microsoft: https://www.linkedin.com/company/microsoft
- Netflix: https://www.linkedin.com/company/netflix
- Spotify: https://www.linkedin.com/company/spotify
- Apple: https://www.linkedin.com/company/apple
Things these sample company pages do well include:
- Professionally designed layouts and branding elements
- Detailed but skimmable About sections
- Compelling company photos and life images
- Links to key products and services
- Featured open jobs that promote recruiting
- Follower-building calls-to-action
- Engaging updates showcasing content, events, and news
Use these leading brands’ LinkedIn business pages as inspiration to create your own optimized company presence.
Tips for an effective LinkedIn business profile
Here are some top tips for making the most of your LinkedIn business page:
- Completeness: Fill out as many sections as possible such as About, Products, Careers, and Life.
- Consistency: Keep your branding and messaging consistent with other platforms like your website.
- Engagement: Post regular updates to engage your followers. Share content, images, videos, and articles.
- Optimization: Include relevant keywords in your profile that relate to your company and industry.
- Interaction: Respond to comments and messages from prospects on your page.
- Analytics: Use LinkedIn’s Page Insights to see what content works best and which sections to improve.
- Promotion: Share and cross-promote your LinkedIn business page on your website and other platforms.
Leverage these best practices to create an informative, engaging LinkedIn presence that builds your brand and generates leads.
LinkedIn business profile statistics
Here are some interesting stats on how businesses are using LinkedIn pages:
- 80% of B2B leads come from LinkedIn
- Company pages get up to 30% more weekly visitors than member profiles
- 72% of B2B businesses use LinkedIn to distribute content
- 97% of B2B organizations use LinkedIn to recruit candidates
- Pages with complete profiles have 4x more weekly page views
- Articles posted by company pages have 45% higher follower engagement
These figures illustrate how vital it is for a business to have an optimized, active LinkedIn page as part of their marketing and recruiting strategy.
LinkedIn business profile FAQs
Here are answers to some commonly asked questions about LinkedIn’s business profiles:
Can I convert a member profile into a business profile?
No, LinkedIn does not allow converting member profiles into company pages. You must create a new business profile from scratch. This maintains a distinction between individual and brand profiles.
Is there a limit to how many business pages a company can have?
Yes, each company is currently limited to a maximum of 3 LinkedIn business pages. This includes one primary company page and up to two Showcase pages for brands, business units, or initiatives.
Can multiple employees manage one business page?
Yes, a company can assign multiple admins and editors to manage one LinkedIn business page. Page roles and permissions can be controlled in the Admin settings.
Can I merge multiple business pages into one?
No, LinkedIn does not allow merging separate business pages together. Each existing page must be maintained or deleted as needed.
How do I request ownership of an unclaimed business profile?
If your company has an unclaimed business profile on LinkedIn, you can request ownership of that page through LinkedIn’s support. Verify you are an official representative to take over the profile.
Conclusion
In summary, LinkedIn provides a valuable business profile feature that allows companies to create a free company page on LinkedIn’s professional social platform.
Business pages let brands showcase their organization, promote content and job openings, and connect with LinkedIn’s 722+ million members.
Creating a complete, optimized LinkedIn business profile should be a priority for any company’s marketing, recruiting, and employer branding strategies. The platform offers unmatched targeting tools and engagement with business decision-makers and candidates.
With over 80% of B2B leads coming from LinkedIn, having an active company presence is vital for reaching today’s buyers and talent. Use the best practices outlined here to establish your business on LinkedIn and start leveraging the platform’s unparalleled scale and targeting capabilities.