Yes, LinkedIn does offer post templates that users can utilize when creating posts on the platform. Post templates allow users to quickly create posts with pre-filled content, saving time compared to writing posts from scratch. LinkedIn post templates can be useful for frequently posting similar content, like job openings or product updates.
What are LinkedIn post templates?
LinkedIn post templates are pre-made post layouts that users can select when creating a new post. The templates contain suggested text, images, and formatting that users can customize to fit their specific needs. Post templates are available for common post types like articles, image posts, polls, and more. Some of the key benefits of LinkedIn post templates include:
- Saves time compared to writing posts from scratch
- Provides suggested text and images to inspire your posts
- Standardizes post format and style for consistent brand image
- Easy to customize the pre-filled content to fit your needs
- Variety of templates available for different post types
Post templates essentially act as a starting point when drafting LinkedIn posts. Users can edit all aspects of the template and add in their own custom text, images, hashtags, mentions, and links before publishing. The templates help guide the post format while leaving room for full customization.
Who can use LinkedIn post templates?
LinkedIn post templates are available for all members with an individual LinkedIn profile. However, they are most commonly used by businesses, brands, and influencers who post frequently on LinkedIn. Some typical users of post templates include:
- Company pages posting job listings, product updates, news, etc.
- Business owners sharing content to promote their business
- Recruiters posting multiple job openings in a batch
- Influencers and thought leaders publishing regular content
- LinkedIn group admins informing group members
- Individuals sharing standardized content like event invites
Post templates allow these frequent posters to quickly populate posts that maintain a consistent format. The time saved with templates allows organizations and influencers to increase their LinkedIn posting frequency and reach wider audiences.
How to create a LinkedIn post template
Creating a custom LinkedIn post template is easy to do within your account settings. Just follow these steps:
- Go to your LinkedIn profile and click on the Post button as if you were writing a new post.
- Enter your desired template text, images, hashtags, mentions, formatting, etc.
- Click the More Options icon (three dots) at the top of the post editor.
- Select “Create template” from the dropdown menu.
- Give your template a name and click “Save” to store it in your account.
Once you’ve made a template, you’ll be able to select and customize it when drafting any new posts. You can create multiple templates tailored to different post types or topics.
LinkedIn post template examples
LinkedIn offers various pre-made templates when you create a post, covering common post types like:
- Industry article – outlines for longform industry articles.
- Industry trends – formats for discussing industry news.
- Job posting – templates for open job listings.
- Product update – structures for new product announcements.
- Small business tips – outlines for business advice posts.
- Feedback request – templates for soliciting user feedback.
The templates contain relevant images, sample text in headings and paragraphs, and suggested hashtags. Here are a few examples of default post templates from LinkedIn:
Industry Article Template
This template structures longform industry articles with sections for an eye-catching header image, attention grabbing intro, main analysis, key takeaways, and call-to-action. The sample text can be replaced to fit your specific industry article topic.
Job Post Template
The job post template populates familiar sections like company overview, role description, requirements, and how to apply. Recruiters can quickly customize the copy and details for each job listing they want to publish.
Product Update Template
For product launches and feature releases, this template offers sections for the announcement header, product details, benefits, pricing, availability, and contact info. Product marketers can simply swap in specifics for their own launch.
Benefits of using LinkedIn post templates
Post templates provide a number of benefits for frequent LinkedIn publishers:
- Save time – Pre-fills post content so you avoid writing from scratch every time.
- Increase consistency – Maintain consistent post formatting and branding for your company.
- Boost productivity – Create more posts in less time to reach wider audiences.
- Inspire ideas – Sample text, stats, and images provide sparks for your own content.
- Simplify updates – Easily adapt templates for regular updates like new job postings.
- Standardize workflows – Marketing teams can align on post structures.
Overall, LinkedIn post templates make it faster and easier to create polished, high-quality posts consistently. This allows brands, businesses, and influencers to maintain their posting cadences and grow their LinkedIn presence more efficiently.
Tips for using LinkedIn post templates effectively
To maximize the impact of your LinkedIn post templates, keep these tips in mind:
- Customize the sample content extensively for each post – don’t overuse duplicate text.
- Focus templates on specific post formats, like articles, images, or videos.
- Create templates tailored to your business’s common post topics and content areas.
- Use images and visuals that are relevant to your industry and content.
- Experiment with different headline and intro styles to determine what attracts the most engagement.
- Add branponsored hashtags and relevant handles to extend reach.
Avoid posting repetitive or low-quality content by taking time to adapt each template with custom details and images. Analyze performance data to identify your best performing post templates to utilize going forward.
How to delete LinkedIn post templates
If you want to remove any saved templates from your LinkedIn account, use these steps:
- Go to the LinkedIn post editor page as if you were writing a new post.
- Click on the “Templates” tab at the top of the editor.
- Locate the template you want to delete and click on the three dots icon next to it.
- Select “Delete” from the dropdown menu.
- Confirm the deletion in the pop-up window.
You can delete any number of your own saved templates this way. The default LinkedIn post templates cannot be removed.
Conclusion
LinkedIn post templates provide an efficient way to structure and populate LinkedIn posts for businesses, brands, recruiters, and influencers. The customizable templates save time, drive consistency, and increase productivity when publishing content frequently. However, it’s important to adapt each post template with custom details instead of duplicating repetitive text. Configure templates for your most common post topics and analyze performance data to improve engagement over time.