LinkedIn is the world’s largest professional network with over 800 million members. As a platform built to connect professionals, LinkedIn offers many features to help members build their brand, find jobs, connect with others, and gain insights. One feature that LinkedIn provides is the ability for members to create and distribute surveys.
Can you create surveys on LinkedIn?
Yes, LinkedIn does allow members to create and distribute surveys. LinkedIn Surveys is a feature that enables members to easily create customized surveys to gather insights from their professional network.
Surveys can be created directly within the LinkedIn platform and distributed to your connections or targeted audiences based on member criteria like location, job title, company, skills, etc. Some key things to know about LinkedIn Surveys:
– Available to LinkedIn Premium account holders
– Surveys can have unlimited questions
– Question types include multiple choice, open text, ranking, etc.
– Results are gathered in real-time with analytics
– Share survey links via LinkedIn messages or embed in posts
– Target survey invitations to 1st + 2nd degree connections
So in summary, yes – LinkedIn members are able to leverage the built-in Surveys feature to create, distribute and analyze surveys targeted to their professional network. It’s a powerful tool for research, lead generation and gaining actionable insights.
What can you use LinkedIn surveys for?
There are many potential uses for LinkedIn Surveys. Here are some of the most popular ways members are leveraging the tool:
– Market research – Gather insights on your target audience, industry trends, product/service feedback, brand awareness, etc.
– Lead generation – Engage prospects with a survey to capture leads and drive conversions
– Event marketing – Promote an upcoming event and use a survey to boost engagement
– Audience segmentation – Better understand your audience demographics, preferences, behaviors
– Product validation – Test interest and demand for a new product or feature
– Job screening – Use survey screening questions to filter job candidates
– Customer satisfaction – Distribute NPS or CSAT surveys to monitor and improve satisfaction
– Competitive analysis – Benchmark your brand against competitors by surveying their customers
– Content marketing – Survey your audience to identify the content topics and formats they prefer
– Thought leadership – Establish expertise by surveying your network and publishing insights
– HR/workplace culture – Survey employees for feedback to improve company culture
As you can see, LinkedIn Surveys is highly versatile and enables members to gain valuable insights from their professional network. The targeting capabilities make it possible to reach your ideal respondents.
What survey questions can you ask on LinkedIn?
LinkedIn enables members to add a wide variety of question types to surveys. Here are some of the most commonly used survey question types:
– Multiple choice – Single or multiple response options
– Open text – Allow respondents to answer in their own words
– Rating scale – Collect ratings along a numeric scale (e.g. 1-5 stars)
– Ranking – Have respondents rank a list of options in order
– Demographic – Collect data on attributes like job role, seniority, company size
– Brand awareness – Assess familiarity with and opinions of brands
– Buyer journey – Map out the stages respondents move through before purchasing
– NPS – Measure loyalty via the Net Promoter Score methodology
– Image choice – Choose between two images or select a range of images
– Video – Include a video with a question about the content
– Employee satisfaction – Questions to evaluate satisfaction, engagement, culture
– Event interest – Gauge interest and collect registrations for online or in-person events
The key is making sure to only ask questions that will provide meaningful, actionable insights from your target audience. Avoid overly personal/sensitive questions. Be clear and concise so respondents can complete quickly. Use survey logic like branching where helpful so respondents only see relevant questions.
How do you analyze LinkedIn survey results?
LinkedIn provides built-in analytics to view and analyze survey results. Here are some key ways members can leverage the data:
– Summary statistics – See total respondents, completion rates, time spent, and average rating for each question. Helps identify which questions resonated most.
– Answer distribution – View the distribution of responses for each multiple choice or ranking question. See which options were most/least popular.
– Verbatim responses – Read all open text comments to identify themes, trends, and extract insights.
– Segmented analysis – Filter responses by criteria like seniority, company size, etc. See how responses differ across segments.
– Cross-tab analysis – View responses by one question segmented across the responses of another question. Reveal relationships between questions.
– Export raw data – Download a CSV of all survey responses to analyze further in Excel or other tools.
– Charts and graphs – Visually represent key data like answer distributions using bar charts, pie charts, etc.
– Shareable dashboards – Curate charts and data visualizations into a dashboard that can be embedded or shared with stakeholders.
The in-depth analysis capabilities make it possible to derive truly actionable insights from LinkedIn survey data. Members can leverage the findings to inform business decisions, shape product roadmaps, craft more effective content and advertising, and build better experiences for their target audiences.
How much do LinkedIn surveys cost?
LinkedIn Surveys is included as part of a Premium account. Here is a breakdown of the LinkedIn Premium plans and costs for individual members:
– Premium Career – $29.99/month
– Premium Business – $64.99/month
– Sales Navigator Professional – $64.99/month
– Recruiter Lite – $99.95/month
– Job Seeker – $29.99/month
For companies and teams, LinkedIn offers Enterprise-level access to Surveys:
– Survey Creator (annual contract): $25,000/year
– Pay-as-you-go surveys: $1 per response
LinkedIn also now offers shorter term “Professional Community” subscriptions with Surveys access:
– 1 month – $34.99
– 3 months – $83.97
– 6 months – $111.96
– 12 months – $167.88
So in summary, access to LinkedIn Surveys ranges from $29.99/month for Premium individual members up to five-figure annual contracts for enterprise teams. But for most professionals and companies, the Premium or Professional plans offer the core survey capabilities at reasonable cost.
What survey limits does LinkedIn have?
LinkedIn does impose some limits when creating and distributing surveys. These constraints help ensure the platform isn’t abused and maintain a quality experience. Here are the key current LinkedIn survey limits:
– 10 surveys per month for individual accounts
– No survey question limit
– 100 responses per survey for free users
– 2,000 responses per survey for Premium Career accounts
– Unlimited responses for other Premium types
– Survey timeouts after 30 days
– Up to 350 personalized reminders per survey
– Target up to 15,000 survey invitations
– Collect up to 200 responses per customized audience
For paid team/enterprise accounts, some higher limits may be possible when arranged with LinkedIn sales.
The limits protect against spam and make sure surveys remain focused on generating authentic insights from the professional community. For most reasonable survey needs, the generous limits for Premium subscribers are sufficient.
How long can a LinkedIn survey run?
LinkedIn surveys are time-boxed experiences. Currently, each survey will time out and close to further responses after 30 days.
This 30 day window provides a generous period to gather responses, while ensuring surveys on LinkedIn do not persist indefinitely.
Members can re-enable a closed survey anytime to essentially reset the 30-day clock and keep the same survey active over an extended timeframe. You can also easily duplicate existing surveys to refresh questions or targeting.
Some tips for maximizing responses within the 30-day limit:
– Send invitation reminders to non-responders to boost completions
– Offer an incentive for completing the survey during the active period
– Promote the survey through multiple channels – emails, LinkedIn posts, etc.
– Monitor response volume and re-share the survey link if needed
– Set an ambitious target response count and track progress
With strategic promotion and reminders, a 30 day window is typically sufficient for most use cases. And the ability to reactivate ensures surveys can remain evergreen as needed.
Can free LinkedIn members create surveys?
Regular LinkedIn members with free accounts do have the ability to create simple surveys, with some limitations compared to Premium accounts:
– Free members can only create 1 survey per month
– Surveys are limited to 10 questions
– Only multiple choice, open text, and ranking question types available
– Can only collect 100 responses per survey
– No advanced targeting features available
– Less robust analytics and data exports
So while basic surveys are possible on free accounts, Premium unlocks more questions, responses, targeting, analytics, and overall capabilities.
For occasional lightweight surveys, the free option may suffice. But Premium is recommended for professional use cases to take full advantage of LinkedIn Surveys. Many organizations opt to upgrade at least one company LinkedIn profile to Premium for access to surveys and insights.
Can you target who receives a LinkedIn survey?
One of the most powerful LinkedIn Survey capabilities is the ability to precisely target who can receive and complete your survey.
There are several advanced targeting options:
– Connections – Send to your 1st, 2nd, and/or 3rd degree connections
– Company – Target employees of a specific company or companies
– Industry – Reach individuals in a given industry vertical
– Job seniority – C-level, manager, director, entry level, etc.
– Job function – Engineering, marketing, sales, human resources, etc.
– Group membership – Target LinkedIn Groups you or your company manage
– Skills/experience – Target profiles with specific skills and years of experience
– Gender – Target men, women, or all members
– Location – Country, state/province, region, zip code, etc.
– Custom criteria – Build custom segments based on any member profile data
This precise targeting makes it possible to deliver your surveys to the most relevant audiences for your goals. The targeting ensures high quality data by reaching respondents who are most qualified to provide meaningful insights.
How do you share a LinkedIn survey?
LinkedIn provides several options for sharing your survey to promote responses:
– Share survey links directly in LinkedIn Messages to your connections
– Embed a survey invite or link in a LinkedIn Feed post – this allows promoting the survey organically to your network
– Export a list of survey invitees and share links via email, chat, or other external channels
– Programmatically generate invite links you can distribute in customized emails
– Share links on third party channels by exporting invitee info
– Promote your survey through company Pages, Groups or social media channels
– Encourage shares and virality by offering incentives for sharing links
The key is utilizing a combination of direct invites and organic sharing to maximize survey participation. With each distribution method attracting overlapping but different audiences.
Testing different promotion strategies and tracking response volumes helps determine the most effective channels. This ensures you generate enough quality survey responses within the 30 day cutoff.
Can you customize LinkedIn surveys?
Yes, LinkedIn Surveys provides several customization options:
Survey Landing Page:
– Add logo, header image, color theme
– Customize welcome text
– Link to external privacy policy
– Collect respondent info like name, email
Survey Questions:
– Fully customize question text
– Choose from multiple question types
– Randomize, make questions mandatory
– Customize answer options
– Branching logic based on responses
Survey Invitation:
– Custom header, description, image
– Set frequency and schedule of reminders
– Customize reminder messaging
Thank You Page:
– Custom header, body text, images
– Add call-to-action like social share
– Link to external site upon completion
The range of customizations allow admins to brand surveys, tailor the respondent experience, and influence sharing. Just be sure to keep language clear, on-brand, and aimed at maximizing completion rate.
Can you see who responded to a LinkedIn survey?
LinkedIn Surveys are anonymous by default, which helps encourage open and honest feedback. Respondents identities and profile information are NOT shown alongside their survey answers.
However, survey administrators do have the option to “Request Response Contact Info” which will prompt respondents to optionally share info like:
– Name
– Email address
– Company
– Job Title
– Location
If this option is enabled, respondents can choose to share contact details which get shown to the survey creator alongside the responses. But it remains optional – respondents can still take the survey anonymously if preferred.
Collecting response contacts can be helpful for segmenting data and potentially following up on insights collected. But be aware it may deter some users from completing the survey. There are also data privacy considerations when gathering personal data.
Can you edit a published LinkedIn survey?
Unfortunately once a LinkedIn survey has been published and sent to respondents it is no longer possible to edit or modify the content.
However, admins can easily duplicate an existing survey to revise questions, options, branding, targeting, etc. before publishing the updated version.
Any responses already collected on the original survey will remain intact and accessible. The new cloned survey will start fresh with tracking and response counts.
Duplicating surveys is the recommended approach for iterating on surveys over time or creating updated versions. Just be cautious when copying surveys – you don’t want abandoned copies cluttering up your LinkedIn survey dashboard.
Conclusion
In summary, LinkedIn Surveys provide a powerful built-in tool for members to create customized surveys and gather insights from their professional network.
While basic surveys are available for free accounts, Premium unlocks more robust options for survey length, questions, targeting, and analysis.
Surveys can be used flexibly for market research, events, generating leads, product validation, and many other B2B use cases.
With the ability to precisely target different member segments, LinkedIn Surveys enable high quality data collection at scale. The insights can inform content strategy, product decisions, and go-to-market plans.
While some limits exist to prevent spam and abuse, Premium subscribers have generous quotas that accommodate most legitimate survey needs.
For organizations seeking feedback from the LinkedIn community, Surveys are an excellent platform option with massive built-in reach and analytical capabilities.