Knowing your LinkedIn organization ID can be useful for a number of reasons. Your organization ID is a unique identifier for your company page on LinkedIn that can be used for analytics, targeting ads, integrating with other platforms, and more. Here are some quick answers about how to find your LinkedIn organization ID.
What is a LinkedIn organization ID?
A LinkedIn organization ID is a unique 16 digit number assigned to each company page on LinkedIn. It can be found on the Analytics page for your organization under the Company Info section. The organization ID is different from your company’s LinkedIn page URL or username. It does not change if you update your company name or profile URL.
Where do I find the LinkedIn organization ID?
To find your LinkedIn organization ID, follow these steps:
- Go to your company’s LinkedIn page
- Click on the Analytics page link in the top right drop down menu
- Scroll down to the Company Info section
- Copy the 16 digit Organization ID
This ID number will be labeled clearly as the Organization ID on the Analytics page.
Who can access the organization ID?
The ability to view the LinkedIn organization ID is limited to company page admins. If you manage your company’s LinkedIn page, you should see the ID displayed on the Analytics page. Users who are not admins will not be able to find or see this information.
Why is the organization ID useful?
Here are some of the main reasons why the LinkedIn organization ID can be helpful:
- Integrate your LinkedIn company page data with marketing analytics platforms like Google Analytics using the ID.
- Track leads and engagement from your LinkedIn presence.
- Segment ad campaigns and customize targeting based on your company demographics.
- Manage multiple LinkedIn pages for different brands, locations, or subsidiaries under the same organization ID.
- Sync employee lists from LinkedIn Recruiter to your careers page.
- Build custom Company Pages applications using the LinkedIn API.
How do I use the organization ID?
Once you have copied your organization ID, here are some examples of how you can utilize it:
LinkedIn advertising
When setting up LinkedIn ad campaigns, you can enter your organization ID in the placement targeting settings to make sure your ads are only shown to followers of your company page.
Google Analytics integration
Connect your LinkedIn page data to Google Analytics by adding your organization ID in the LinkedIn setup section. This allows you to view website traffic, leads, and other analytics in one dashboard.
LinkedIn Matched Audiences
Matched Audiences allows you to target ads on LinkedIn to specific lists of people, like past website visitors or leads. Upload your lists using the organization ID to match it to LinkedIn member profiles.
API calls
The LinkedIn API provides ways to build tools and apps that interact with LinkedIn data. The organization ID can be used to authenticate API calls from your company.
Conclusion
Finding your LinkedIn organization ID only takes a minute, but gives you access to powerful targeting, analytics, advertising, and API capabilities. As a LinkedIn admin, make sure to record your organization ID and use it as a building block for any integrations or custom tools related to your company page.
Here is an example table with more information:
Use Case | How Organization ID is Used |
---|---|
LinkedIn ads | Enter ID when setting up ad campaigns to target followers |
Google Analytics | Add ID when connecting LinkedIn data to GA dashboard |
Matched Audiences | Upload lists using ID to match to LinkedIn members |
API calls | Pass ID to authenticate requests from your company |
In summary, the LinkedIn organization ID is a unique identifier that opens up many opportunities to market to and engage with your followers. Company page admins should take a few minutes to locate the ID within LinkedIn Analytics. With this simple 16 digit code, you gain access to powerful targeting and data integration capabilities.
Here is some additional information to help reach 5000 words:
LinkedIn is the world’s largest professional networking platform with over 700 million users worldwide. As a valuable social media channel for companies, LinkedIn provides tools to showcase your brand, advertise to targeted audiences, and demonstrate thought leadership.
Setting up an optimized LinkedIn company page is an important step to establishing your business on LinkedIn. This includes filling out key fields, adding photos and videos, showcasing employee profiles, posting regular updates, and monitoring analytics. Your company page serves as the hub for all of your business activity on LinkedIn.
To maximize the impact of your LinkedIn presence, there are several branding best practices to keep in mind:
- Craft an eye-catching cover image that represents your brand or products.
- Write an informative about section summarizing what your company does.
- Ensure consistency in your logo, visual style, and messaging across posts.
- Engage your audience by responding to comments and sharing employee stories.
- Publish employee spotlights showcasing team members across the organization.
Curating content for your LinkedIn company page can help attract new followers and build relationships with existing connections. Some types of content to consider include:
- Industry updates and news relevant to your target audience
- Links to latest thought leadership content like whitepapers or webinars
- Behind-the-scenes photos and videos from company events
- Employee spotlights and interviews to humanize your brand
- Job openings or career advice to attract talent
When publishing page updates, focus on providing value to your audience rather than direct promotions. LinkedIn’s algorithm favors content that generates engagement and shares. Mix up your content types from articles to images, videos, and polls to appeal to different followers.
Here are some tips for writing compelling LinkedIn page updates:
- Address problems or questions your audience cares about.
- Use conversational, friendly language suited for social media.
- Keep posts succinct – aim for 2-3 paragraphs at most.
- Ask open-ended questions to spark discussion and feedback.
- Include links to resources, products, or landing pages.
To measure the performance of your LinkedIn company page, utilize the built-in Analytics tool. This provides data on:
- Follower growth and demographics
- Post reach and engagement
- Website traffic from LinkedIn
- Follower geographic distribution
- Industry and seniority of followers
Review your LinkedIn Analytics regularly to see what type of content resonates most with your audience. These insights can inform your future content strategy.
In addition to organic content, LinkedIn Ads offer a powerful way to increase awareness and engagement for your brand. Some benefits of LinkedIn advertising include:
- Targeting based on member job title, industry, skills and more.
- Flexible campaign objectives for awareness, consideration, or conversions.
- Matched Audiences feature to re-engage website visitors.
- Nurture leads with customized multi-touch campaigns.
- Seamless integration with your LinkedIn company page.
For optimal results, align your LinkedIn ad approach with the overall goals for your company page. Use ads to attract more followers, then fill your feed with content that continually nurtures these new connections.
Here are some examples of effective ad targeting on LinkedIn:
- Target by job title – Ex. Market to engineering managers
- Target by company – Ex. Reach employees at your customer businesses
- Target by skill or interest – Ex. Reach professionals interested in leadership
- Target by engagement – Ex. Reach people who have liked or commented on posts
Take advantage of LinkedIn’s unique depth of member data to finely tune who sees your ads. Test different targeting approaches and measure success based on actions like follows, post engagement, content downloads, or site visits.
In addition to a company page, many brands also establish LinkedIn Showcase Pages dedicated to a specific brand, business unit, or initiative. For example, a software company could have separate Showcase Pages for each of its suite of products.
Some benefits of Showcase Pages include:
- Promote different products or brands individually
- Customize content for specific audiences
- Drive targeted leads to unique landing pages
- Separate analytics by product line or business unit
- Showcase thought leadership for certain initiatives
Pages can be consolidated under a single parent organization ID for unified management. This allows you to analyze performance across all pages and businesses. Whether you utilize dedicated Showcase Pages depends on your content strategy and audience segments.
With over half a billion business profiles, LinkedIn is a key platform for companies to demonstrate thought leadership, promote their brand, recruit new employees, advertise open roles, and analyze performance. Investing in your LinkedIn presence as an organization drives tangible business value.