LinkedIn is the world’s largest professional networking platform, with over 810 million members worldwide. Having a strong LinkedIn presence can be invaluable for networking, job searching, establishing yourself as an authority in your field, and more. A key part of cultivating your LinkedIn presence is getting your profile in front of the right people. One of the easiest ways to do this is by sharing your LinkedIn profile link.
Sharing your LinkedIn profile link enables others to view your profile, connect with you, and learn more about your professional background and qualifications. Whether you’re actively job searching, looking to expand your professional network, pursuing business opportunities, or simply aiming to establish your personal brand – having the ability to conveniently provide your LinkedIn profile link is essential.
In this comprehensive guide, we’ll explore the various ways you can share your LinkedIn profile link and best practices for doing so effectively.
Finding Your LinkedIn Profile Link
Before you can share your LinkedIn profile link, you need to know how to find it. Locating your personal LinkedIn profile link is simple:
On Desktop
1. Log into your LinkedIn account and navigate to your profile page.
2. At the top of your profile, next to your profile photo and name, you’ll see a URL linking to your public profile page. This is your profile link.
3. Click the link to copy it, then paste it wherever you wish to share it.
On Mobile
1. Log into the LinkedIn app and tap on “My Profile” at the bottom right.
2. Tap on the “Edit public profile & URL” option.
3. This will open your public profile view. Copy the URL at the top of the screen – this is your profile link.
Once you’ve copied your profile link, you can paste it anywhere you’d like to publicize your LinkedIn presence.
Ways to Share Your LinkedIn Profile Link
Here are some of the top ways to share your LinkedIn profile link:
Your Resume or Cover Letter
Including a link to your LinkedIn profile on your resume is an excellent way to showcase your professional brand. Hiring managers and recruiters will often review applicant LinkedIn profiles, so make it easy for them to find. Simply paste your profile link near the top of your resume.
Email Signature
Your email signature presents another prime opportunity to display your LinkedIn profile link. Simply add your LinkedIn URL on its own line in your email signature so that it’s visible to all email recipients.
Business Cards
Business cards continue to be a staple of in-person networking. Include your LinkedIn profile link prominently on your business cards to drive connections. Place the link near the top beside your name, title, and contact details.
Online Professional Profiles
Any online profiles, directories, or freelancing/gig economy platforms you use should also display your LinkedIn profile link when possible. For example, your LinkedIn URL should be on your Upwork, Fiverr, AngelList or Behance profiles.
Website or Blog
If you have a personal website or blog, add a LinkedIn follow or connect badge widget to make it easy for visitors to find your profile. Display the widget prominently in your website footer or site sidebar.
Social Media Bios
Your Twitter, Facebook, Instagram and TikTok bios provide valuable real estate to showcase your LinkedIn profile link. Edit your bio on each platform to include your URL.
Social Media Posts
Proactively sharing your LinkedIn profile link on social posts can help you gain more connections. Occasionally tweet out your profile link or post it on your Facebook page, especially when sharing professional updates.
Forums and Groups
Active participation in relevant forums and LinkedIn Groups provides networking opportunities. Add your LinkedIn profile link to your forum bios so members can easily connect.
Published Articles
Linking to your LinkedIn profile at the end of articles and guest posts related to your industry helps readers learn more about your expertise.
Best Practices for Sharing Your Link
To maximize the impact of your LinkedIn profile link sharing, keep these best practices in mind:
– Keep your profile updated. Before widely publicizing your profile, carefully review all your content to put your best foot forward.
– Customize your profile URL. Personalize your link with your name to make it more memorable. Do this under Profile > Edit public profile & URL.
– Use a link shortener. Shorten lengthy LinkedIn profile links with Bitly or Ow.ly to minimize clutter.
– Share strategically. Be purposeful in sharing your link only where relevant to avoid spamming. Focus on industry venues.
– Share during job searches. When applying to jobs, include your profile link prominently on resumes and in emails to hiring managers.
– Promote when networking. During conferences, meetings or other networking events, have your profile link handy to exchange.
– Post on multiple platforms. Cross-promote your link on different social media networks and websites to maximize visibility.
– Make it clickable. Format your profile link as hyperlinked text whenever possible to increase click-throughs.
– Use a custom connection message. When sending invitations to connect, use the custom message to explain who you are.
– Monitor analytics. Use LinkedIn, Bitly or Ow.ly analytics to track profile link clicks and optimize your sharing strategy.
Do’s and Don’ts
Avoid these common mistakes when sharing your LinkedIn profile link:
DO
– Keep your profile updated
– Personalize your profile URL
– Use sparingly in relevant contexts
– Hyperlink your profile link
– Send customized connection requests
DON’T
– Overtly self-promote or spam your link
– Share a link to an incomplete profile
– Use a nondescript URL like LinkedIn.com/in/yourname
– Neglect to explain who you are when connecting
– Send mass connection invitations without custom messages
Link Sharing for Company Pages
Everything covered so far applies to sharing your personal LinkedIn profile link. Sharing your company LinkedIn page link follows the same best practices, with a few differences:
– Place the company page link prominently on your website and all other company assets like marketing materials, email signatures, social media pages, and press releases.
– Share relevant company status updates and blog posts on social media and include a link to your company page in the posts.
– The company link should be easily discoverable on any employee LinkedIn profiles.
– During any company communications, promotions or outreach, include a link to your LinkedIn company page.
Example Link Sharing Scenarios
Here are examples of effective ways to share your LinkedIn profile link in various scenarios:
Job Application
When emailing a resume and cover letter to apply for a job opening, include your LinkedIn profile link in your cover letter and at the top of your resume. Mention your interest in connecting on LinkedIn.
Cold Outreach
If cold emailing a potential client or networking contact, briefly explain who you are, your reason for reaching out, and include a line inviting them to connect or view your LinkedIn profile to learn more about your work.
Guest Post
When contributing a guest blog post related to your industry, insert a 1-2 sentence bio underneath the article that provides your name, title, company, and LinkedIn profile link.
Conference Speaker Bio
If you are speaking at a conference or company event, your printed/online speaker bio should conclude with your LinkedIn profile link. Encourage attendees to connect.
Email Newsletters
For company or personal email newsletters, place your LinkedIn profile link in the footer area so readers can easily find it.
FAQs
Here are answers to some frequently asked questions about sharing your LinkedIn profile link:
Why is sharing my LinkedIn profile link important?
Sharing your LinkedIn link enables more relevant people to find and connect with you. It strengthens your professional network and helps build your brand and opportunities.
What’s the best way to share my profile link on social media?
On social platforms like Twitter, Facebook and Instagram, occasionally post your profile link prominently in your bio as well as in relevant posts/updates. Just avoid overt self-promotion.
Is it okay to share my LinkedIn link when contacting someone I don’t know?
Yes, if you are respectfully reaching out regarding potential business opportunities or other productive networking. Explain who you are and why you’d like to connect.
Should I put my LinkedIn link on my business card?
Absolutely – adding your LinkedIn profile link to your business cards makes it easy for new contacts to connect with or follow you.
Can I customize my LinkedIn profile URL?
Yes! You can edit your public profile URL on LinkedIn to create a custom, personalized link containing your name. This makes your link more memorable and searchable.
Conclusion
Sharing your LinkedIn profile link is an integral part of networking in today’s digital age. Whether you include it on your resume, email signature, business cards, website, or social media pages – enabling others to discover and access your profile should be a priority.
Strategically sharing your link during job searches, networking outreach, guest contributions, and on any professional platforms you engage with will help expand your reach and build mutually beneficial connections. Just be sure to customize your profile URL, keep your profile content up-to-date, and share your link professionally.
With hundreds of millions of users, LinkedIn is simply too important not to consistently publicize your presence. So take advantage of every opportunity to get your LinkedIn profile in front of your target audiences – the time investment will undoubtedly pay dividends for your career growth and business success.