The LinkedIn service page admin view allows you to manage and customize your LinkedIn service page. A LinkedIn service page is a great way for businesses, brands, and organizations to establish a presence on LinkedIn. With a service page, you can promote your business, distribute content, interact with customers and prospects, and give your brand visibility and credibility on the world’s largest professional network. Accessing the admin view for your service page gives you control over setting up and managing the page to help accomplish your business goals on LinkedIn. This article will walk you through the steps to access your LinkedIn service page admin view.
Why Access the LinkedIn Service Page Admin View
There are several key reasons why you’ll want to access your LinkedIn service page admin view:
Customize Your Page
The admin view allows you to customize your LinkedIn service page to match your brand identity. You can upload logos, cover images, and profile pictures to establish visual brand consistency. You can also customize the content and layout of the different sections on your page.
Manage Settings
Through the admin view, you can manage settings for your page such as url, category, contact info, call-to-action buttons, and more. Properly configuring these settings helps optimize your page.
Analyze Performance
You can access page analytics within the admin view to see visitor demographics and track the performance of your posts and ads. This data can inform your content strategy and marketing efforts.
Moderate Content
The admin allows you to review, filter, and respond to comments from followers and visitors to your page. You can delete inappropriate comments or spam messages.
Post as Page
To share content under your page name rather than your personal account, you need to access the admin view. This builds credibility for your content.
Requirements to Access the LinkedIn Service Page Admin View
To access your LinkedIn service page admin, you need:
- To be designated as an admin on the Page. Often this is the Page Manager who created it.
- A LinkedIn personal account in good standing.
- To be logged into your LinkedIn personal account.
If you meet these requirements, you can follow the steps below to access the admin view.
Steps to Access Your LinkedIn Service Page Admin View
On Desktop
Here is how to access your LinkedIn service page admin view on a desktop:
- Go to LinkedIn.com and log into your personal account.
- Click on the “Me” icon in the top nav bar and select “See all”.
- Under “Admin Tools”, click “See All”.
- Locate the box for your service page and click “Manage”.
This will open the admin view for your LinkedIn service page.
On Mobile
To access the admin view on mobile:
- Launch the LinkedIn app and log into your account.
- Tap on the “Me” icon in the bottom nav bar.
- Tap on “Manage Pages” under the “Business Services” section.
- Tap on your service page.
This will open the mobile admin view for managing your service page.
Key Admin View Sections
When you access the LinkedIn service page admin view, you’ll find the following key sections:
Overview
Provides an overview of page analytics and the ability to edit basic page info and settings.
Publish
Where you can create and schedule posts as your Page.
Messages
For managing inbound messages to your Page.
Notifications
Shows notifications for likes, comments, shares, and followers.
Pages
Manage the custom tabs and content on your Page.
Advertising
Access advertising options like Sponsored Content and Sponsored InMail.
Analytics
View visitor demographics and track content performance.
Members
Manage admins and analysts who have access to your Page.
Key Things to Do in Your LinkedIn Service Page Admin View
Once you’ve accessed your admin view, here are some key things you should do:
- Customize your About, Overview, Jobs, and Life tabs.
- Upload a cover image and logo.
- Select your vanity URL.
- Add Call-To-Action buttons.
- Integrate your Company Page if you have one.
- Turn on notifications for messages, comments, and followers.
- Create an initial post welcoming visitors.
- Review analytics to establish a baseline.
- Add other admins as needed.
Best Practices for Using Your LinkedIn Service Page Admin View
To get the most out of your LinkedIn Service Page admin view, keep these best practices in mind:
- Check notifications daily and respond promptly.
- Post regularly to build an audience.
- Leverage analytics to refine content and tactics.
- Monitor comments and discussions.
- Use A/B testing to optimize posts.
- Review members and add analysts to delegate.
- Update cover images and logo for holidays or events.
- Promote your page via employees’ profiles.
Conclusion
Accessing your LinkedIn Service Page admin view unlocks valuable capabilities for customizing, managing, and optimizing your presence on LinkedIn. Take advantage of the admin controls to publish content, engage your audience, analyze performance, and boost your brand. Establishing an effective presence on LinkedIn can drive visibility, leads, and growth for your business. Dedicating time to properly manage your Service Page through the admin view will help transform LinkedIn into a strategic marketing channel.