LinkedIn is a great platform for establishing your professional brand and network. One way to stand out on LinkedIn is by posting engaging video content that captures viewers’ attention. While you can film and upload videos directly within LinkedIn’s platform, adding pre-recorded video that you filmed externally requires just a few simple steps.
Why Add Pre-Recorded Videos on LinkedIn?
Posting pre-recorded video content on your LinkedIn profile has many benefits:
- Videos are more engaging and attention-grabbing than plain text posts.
- Viewers get to see your personality and make deeper connections.
- Videos can showcase your knowledge, expertise, and thought leadership.
- You can repurpose high-quality video content from other platforms.
- Videos boost your profile views and network growth.
Videos on LinkedIn can highlight your skills, discuss industry topics, provide how-to tutorials, or share company news. Whether you want to establish yourself as an expert, demonstrate your public speaking abilities, or simply offer visual content, pre-recorded videos are a versatile asset to include in your LinkedIn activity.
Step 1: Upload the Video File to LinkedIn
Uploading a pre-recorded video to LinkedIn is simple. Here is how to do it:
- Click the “Write an article” button on your LinkedIn feed.
- In the editor window, click the “Video” icon (it appears as a video camera symbol).
- Select the “Upload” tab.
- Click “Select a file” and choose the video file you want to upload from your computer.
- LinkedIn supports common video formats like .MP4, .MOV, and .AVI.
- Wait for the video to finish uploading.
The video will now be ready to add to your LinkedIn post!
Step 2: Embed the Uploaded Video
Once your pre-recorded video finishes uploading to LinkedIn’s servers, embedding it in a post is simple:
- Make sure you are editing the post where you want to embed the video.
- Place your cursor where you want the video to appear.
- Click the “Video” icon again and select the “My Uploads” tab.
- Click on the video you just uploaded.
The video will be embedded and ready to play right in your LinkedIn post. If needed, you can also edit the video name, enable autoplay, add a preview image, and more.
Step 3: Customize the Video Display
You have additional options to customize how your video appears in the LinkedIn post:
- Video Name – Rename the video descriptively, like “Product Demo” or “Company Culture Video.”
- Autoplay – Toggle this on to have the video play automatically when loaded.
- Preview Image – Add a custom thumbnail image for the video preview.
- Enable Sound – Toggle sound on or off for the video.
Take advantage of these options to create an optimal viewing experience for your LinkedIn connections.
Step 4: Add a Video Description
Caption your video with an informative, engaging description:
- Provide context like what the video covers and why viewers should watch it.
- Include relevant keywords for SEO and discovery.
- Prompt viewers to take action, like commenting, sharing, or connecting.
- Use concise sentences and bullet points for easy skimming.
An interesting video description gets more people to click play! Position it above the video for the best results.
Step 5: Publish and Share the Post
The final steps are to add any finishing touches to your post and get the content out there:
- Proofread the accompanying text for typos and formatting.
- Add tags to help target relevant audiences.
- Select visibility settings like connections only or public.
- Click “Post” to publish it on your profile and feed.
- Consider personally sharing the post with LinkedIn Groups and connections.
Promote your new video post consistently over time to maximize impact! Add it to your LinkedIn activity rotation.
Tips for an Effective LinkedIn Video Post
Follow these tips to create video posts that engage your professional network:
Video Length | Aim for 2-5 minute videos (3 minutes optimal). |
---|---|
File Size | Keep videos under 100MB for smooth playback. |
Aspect Ratio | Use 16:9 widescreen for modern look. |
Orientation | Film horizontal videos. |
Quality | 720p or 1080p resolution is best. |
Content | Informative, expertise-establishing, or entertaining. |
Captioning | Include captions or transcript for accessibility. |
Also, optimize videos for sound, lighting, framing, branding, steady camerawork, pacing, and energy. High production value makes a strong impression.
Ideal Video Content Types
What should you make videos about on LinkedIn? Consider these engaging video content ideas:
- Expert interviews and Q&As
- “Day in the life” company culture videos
- Career and industry tips or advice
- Business keynote highlights and excerpts
- New product or service demonstrations
- Company or brand overview videos
- Talking head videos on popular topics
- Responses to trending news or events
- Tutorials and how-tos
- Case studies and client testimonials
Align video themes with your target audience’s interests and pain points. Show your expertise and authentic personality!
Promote Your LinkedIn Videos
To maximize the impact of your video posts, consistently promote them:
- Share new videos on additional social media channels.
- Email videos to prospects and clients.
- Embed videos on your website and blog.
- Mention videos in other LinkedIn posts and articles.
- Run LinkedIn Sponsored Video ads.
- Share videos in relevant LinkedIn Groups.
Spread your videos far and wide to ensure they get viewed. Promotion and distribution are key for success!
Analyze Video Post Performance
You can analyze how your video posts are performing within LinkedIn’s analytics:
Metric | Definition |
---|---|
Impressions | How many times the video preview appeared on-screen. |
Clicks | Number of clicks on the video preview to watch. |
View Rate | Percentage of impressions that resulted in plays. |
Views | How many times the video was watched. |
Completion Rate | Percentage of viewers who finished the video. |
Shares | Times the video was shared with others. |
Comments | Number of comments left on the video. |
Likes | Number of likes the video received. |
Study these metrics to refine your future video strategy and maximize engagement.
Conclusion
Posting high-quality, pre-recorded videos is a great way to boost your LinkedIn presence and engage your professional network. Simply upload your video files, embed them into posts with compelling descriptions, and promote them to get them in front of the right audiences. With the right video strategy, you can establish thought leadership, highlight your expertise, drive more profile views, and take your personal brand to the next level on LinkedIn.