Embedding a company feed on your LinkedIn website can be a great way to showcase your company’s updates, news, and job postings. Here are some tips on how to easily add a company feed to your LinkedIn website.
Why Embed a Company Feed?
Displaying your company feed on your LinkedIn website provides many benefits:
- It allows visitors to easily see your latest company status updates, news, and announcements without leaving your site.
- Job seekers can view available job openings and apply right from your site.
- It shows that your company is active on LinkedIn and leveraging the platform.
- The feed content is automatically generated from your LinkedIn Company Page, saving you time.
- It connects your website viewers directly to your LinkedIn Company Page.
Overall, embedding your LinkedIn Company Page feed is an easy way to keep your site dynamic and engaging for visitors.
How to Embed Your Company Feed
Embedding your LinkedIn Company Page feed can be done in just a few quick steps:
- Go to your LinkedIn Company Page and click on the “More” tab along the top.
- Select “Embed company updates” from the dropdown menu.
- Choose the desired embed settings:
- Width of embedded content container (max 720px)
- Height of embedded content
- Show/hide header
- Show/hide follow button
- Copy the generated embed code.
- Paste the code on your website page where you want the feed to display.
That’s all there is to it! Once embedded, your LinkedIn Company Page feed will automatically populate on your site.
Customizing Your Embedded Feed
While the default embed settings work well, you may want to customize the embedded feed further to match your site’s look and feel. Options include:
- Styling the container: You can add CSS styles like colors, borders, etc. to make the embedded content container fit your site design.
- Customizing the header: Choose to show/hide header elements like the company name, logo, follow button, etc.
- Configuring content types: Decide which content you want to show such as company updates, jobs, videos, events, etc.
- Adding filters: Filter by content categories, date range, etc.
Refer to LinkedIn’s embedding documentation for all the customization available. With some tweaking, you can make the embedded feed look seamless on your site.
Best Practices
To ensure your company feed is embedded effectively, keep these best practices in mind:
- Choose relevant placement on your site pages – embed on your Careers or About Us page for best visibility.
- Keep the embed container width reasonable – 360px to 720px is recommended.
- Make sure to publish new company status updates regularly so the feed has dynamic content.
- Test the embedding on mobile to make sure content layouts properly on all devices.
- Refrain from any UI customizations that make the content hard to read or interact with.
- Review content filters to spotlight your most relevant and impactful updates.
- Avoid embedding feeds on multiple pages to prevent duplicate content issues.
By following these tips, you can optimize your company feed embedding for maximum effectiveness.
Troubleshooting Errors
If you run into errors getting your company feed to embed properly, try these troubleshooting steps:
- Confirm the embed code was copied fully and accurately.
- Check for typos in the HTML embed code.
- Make sure the embed code is compatible with your site – some custom CMS platforms don’t allow certain embed codes.
- Try embedding in a basic HTML page first to test that the code works properly.
- Clear browser cache/cookies and re-test embedding.
- Make sure your site supports HTTPS if your embed settings require it.
- Adjust embed container size, filters or other settings that may be causing issues.
- If issues persist, contact LinkedIn support for troubleshooting assistance.
Debugging errors takes some trial and error. But once the embed code displays properly, your feed will update automatically moving forward.
Measuring Performance
To maximize results, you should actively monitor your embedded LinkedIn Company Page feed. Here are some key metrics to track:
- Engagement on embedded posts: likes, shares, clicks, follows, comments, etc.
- Traffic referred from embedded feed to your LinkedIn Page or website.
- Conversions from feed referrals, such as job application submissions.
- Follower growth on your LinkedIn Company Page.
- Bounce rate for visitors coming from the embedded feed.
Analyzing this data will reveal which types of content resonate best with your audience. You can then craft updates to drive more of those desired actions.
Tracking Options
There are a few options to track performance of your embedded feed:
Option | How It Works |
---|---|
LinkedIn Analytics | Provides engagement stats right in your Company Page analytics dashboard. |
UTM Campaign Tracking | Adds UTM tags to your Page/site URLs in feed posts to track conversions in analytics. |
Web Analytics Software | Use Google Analytics, Adobe Analytics, etc. to monitor traffic and actions from the embed code. |
Leveraging a combination of these tracking methods is recommended to get a complete performance picture.
Optimizing Your Feed Content
Driving high engagement with your embedded feed requires publishing compelling, relevant content. Here are some tips:
- Announce new products, services, features, or content.
- Share company news, awards, milestones, and events.
- Highlight employees through interviews, spotlights, and culture content.
- Repurpose popular long-form blog content as summaries.
- Curate industry articles, trends, and insights.
Focus on diversity of content – mix company announcements with thought leadership, human interest stories, recruiting content, and more.
Also optimize content for the LinkedIn feed algorithm:
- Use relevant hashtags and keywords in posts.
- Include links back to your website.
- Leverage videos and images.
- Prompt engagement with questions and polls.
- Publish consistently at optimal times.
Driving high post performance takes strategy – but the effort pays off in increased engagement and site traffic.
Complementing Your Feed
For expanded reach, promote your embedded feed across channels:
- Your Website: Cross-link blog posts or other pages to drive site visitors to the feed.
- LinkedIn: Share feed updates on employee profiles to extend visibility.
- Email: Highlight new feed content in your email newsletters.
- Social Media: Cross-post your most popular feed updates.
- Paid Ads: Consider promoting your feed through LinkedIn Sponsored Content or social advertising.
Driving visitors through multiple channels improves awareness and traffic for your embedded feed. Make it a central part of your content strategy.
Conclusion
Embedding your LinkedIn Company Page feed can give your website or careers page an easy yet high-impact boost. Configuring the customized embed code only takes minutes, and the integrated content will dynamically update. Focus on providing relevant updates, measuring engagement, optimizing content, and promoting your feed across channels. Soon it will become a valuable asset for your digital presence and recruiting efforts.