Embedding a link in a LinkedIn post is a great way to share content and drive traffic to your website or blog. Whether you want to link to an article, product page, or other external resource, adding a clickable link makes it easy for your connections to access the content.
Why Embed Links in LinkedIn Posts?
Here are some of the key reasons you may want to include links in your LinkedIn posts:
- Drive traffic to your website or blog – LinkedIn has over 722 million users, so it provides a huge potential audience for your content
- Establish your expertise and thought leadership – Sharing useful links demonstrates your knowledge and gives you credibility
- Promote products or services – You can include links to product pages, landing pages, or online stores to generate leads and sales
- Cite references and sources – Linking to data, research, or articles you reference ensures transparency
- Engage your audience – Links provide valuable resources your connections will appreciate and may reshare
How to Add a Link in a LinkedIn Post
Adding a link to a LinkedIn post is easy and only takes a few steps:
- Draft your LinkedIn post as you normally would in the “Start a post” box. This can include text, images, hashtags, and tagging other members.
- Highlight the text you want to display as the hyperlink.
- Click the link icon in the formatting toolbar above the text box (it looks like a chain link).
- A box will pop up where you can enter the URL you want to link to. Make sure it’s a fully formatted link, starting with http:// or https://.
- Click “Apply” and the text will now appear blue and underlined, indicating it is embedded with a link.
- Preview your post to make sure the link works correctly. Then post as usual.
Link Best Practices for LinkedIn
To create the most effective LinkedIn posts with embedded links, keep these tips in mind:
- Use brief, descriptive anchor text – Summarize what people will find at the end of the link
- Link to authoritative, trustworthy sites – Don’t link to spammy or questionable domains
- Place links strategically within your content – Links will stand out more in paragraphs versus long lists
- Check your links before publishing – Confirm they direct to the correct page
- Use UTMs for campaign tracking – UTMs allow you to track traffic in Google Analytics
- Shorten overly long links – Use Bitly or Google’s URL Shortener if needed
Examples of LinkedIn Posts with Links
To give you a better idea of how to effectively include hyperlinks, here are some sample LinkedIn posts using embedded links:
Promoting Content
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Sharing an Article
Interesting read on the future of AI: [Can AI Predict the Future? Evaluating Limits and Potential](http://example.com/future-of-ai). What emerging technologies do you think will shape the future of business? #AI #machinelearning #technology
Offering a Discount
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Mentioning a Colleague
Kudos to [@John Smith](https://www.linkedin.com/in/johnsmith) on being named AdAge’s Media Planner of the Year! Check out the [full list of winners](http://example.com/adage-media-awards). What an amazing achievement John!
Using Links with Other LinkedIn Features
You can include hyperlinks in many other types of LinkedIn content to maximize their effectiveness:
- Long-form articles – Use links in your articles to cite data, link to mentioned websites, or reference other pieces
- Showcase pages – Highlight products, case studies, or portfolio pieces by linking to their pages
- LinkedIn Groups – Share links to resources, news, or events relevant to the Group
- Sponsored Content – Direct sponsored posts to product pages, offers, or sign-up forms to generate leads
- LinkedIn Company Pages – Include links visitors can click to contact, purchase from, or learn more about your business
Troubleshooting Embedded Links on LinkedIn
If your embedded links in LinkedIn posts aren’t working correctly, here are some troubleshooting tips:
- Make sure the URL is formatted properly with http:// or https:// at the start
- Check that the page you’re linking to is live and accessible to the public
- Try using a URL shortener on long links that may be getting cut off
- Remove any special characters or spacing in the anchor text that could break the hyperlink code
- Re-upload images and reset image links if any embedded images aren’t displaying
- Switch to a desktop browser and try to recreate the issue, as the mobile app can be buggy
If you continue having issues, you can also try reaching out to LinkedIn’s customer service for assistance troubleshooting.
Conclusion
Adding hyperlinks to your LinkedIn posts is a simple yet powerful way to engage your professional network. Well-placed links provide value to your connections while directing readers to your website, offers, and other resources.
Just be sure to follow best practices like using brief, relevant anchor text, linking to authoritative sites, and testing your links before publishing. With a strategic approach, links can help you boost traffic, demonstrate thought leadership, promote content, and heighten engagement across LinkedIn.