Embedding LinkedIn in WordPress allows you to showcase your LinkedIn profile, feed, articles, jobs and more directly on your WordPress website. This can be a great way to establish authority and credibility by displaying your professional LinkedIn profile on your site. It also allows your site visitors to easily follow you and connect with you on LinkedIn without having to leave your site.
In this comprehensive guide, we’ll cover everything you need to know about embedding LinkedIn in WordPress, including:
- The benefits of embedding LinkedIn in WordPress
- What types of LinkedIn content you can embed
- How to get the necessary embed codes from LinkedIn
- Step-by-step instructions for embedding LinkedIn feeds, profiles, articles and jobs in WordPress
- Tips for customizing the look and layout of your embedded LinkedIn content
- Common issues and troubleshooting problems with LinkedIn embeds in WordPress
Whether you want to showcase your own LinkedIn presence or embed LinkedIn content from influencers and thought leaders, this guide will teach you how to seamlessly integrate LinkedIn with your WordPress website.
Benefits of Embedding LinkedIn in WordPress
Here are some of the key benefits of embedding LinkedIn content directly into your WordPress site:
- Display your professional brand – Showcase your LinkedIn profile and credentials directly on your website.
- Establish authority and trust – LinkedIn is seen as a reputable platform, so displaying your presence can boost credibility.
- Get more LinkedIn followers – Make it easy for site visitors to follow you on LinkedIn with one click.
- Increase engagement – Embedded LinkedIn content like articles and jobs can help increase time on site.
- Fresh content – Pull in updated LinkedIn feeds to give your site dynamic, new content.
- No coding required – Embedding is easy to set up without any coding knowledge.
Basically, integrating LinkedIn content gives your site some of the authority and professional appeal of LinkedIn itself. Rather than sending visitors away to LinkedIn, it brings LinkedIn directly to your site.
Types of LinkedIn Content You Can Embed
LinkedIn offers embed codes for displaying several different types of content from their platform. Here are some of the main types of LinkedIn content you can embed:
LinkedIn Profile
Embed your LinkedIn profile summary card to showcase your professional brand. This typically includes your profile photo, name, headline and contact buttons.
LinkedIn Feed
Pull in your LinkedIn feed or someone else’s feed to display recent posts and activity. You can embed a profile feed, company page feed or Group feed.
LinkedIn Articles
Showcase your LinkedIn articles or articles from other thought leaders by embedding them directly into your content.
LinkedIn Jobs
You can embed LinkedIn job listings relevant to your audience. This allows you to provide dynamic, fresh job content.
LinkedIn Groups
If you manage or participate in any LinkedIn Groups, you can embed feeds of the group’s recent activity.
So those are some of the main types of LinkedIn content that can be embedded through their embed codes. We’ll cover how to actually generate and use these embed codes later on.
How to Get LinkedIn Embed Codes
Getting the necessary embed code from LinkedIn to display content in WordPress is straightforward. Here’s how it works:
- Go to the LinkedIn content you want to embed (profile, article, feed, etc).
- Click on the “More” icon (the three dots) located near the top right of the content.
- Select “Embed this” from the dropdown menu.
- In the popup window, copy the entire embed code provided.
This will give you an iframe embed code that looks something like this:
<iframe src="https://www.linkedin.com/embed/feed/update/urn:li:share:XXXXX" height="526" width="504" frameborder="0" allowfullscreen=""></iframe>
You can then paste this code into the WordPress editor to embed the content.
The process is the same for getting embed codes for profiles, feeds, articles, jobs, etc. Just generate the embed code through the LinkedIn interface first, then paste it into WordPress.
Next we’ll look at how to actually integrate these LinkedIn embed codes into your WordPress site.
Embedding LinkedIn Feeds in WordPress
Let’s start with embedding a LinkedIn feed in WordPress to showcase your latest posts and activity. Here’s how to do it:
- Go to your LinkedIn profile and click the “More” icon near the top right corner.
- Select “Embed profile”.
- In the popup window, copy the full embed code.
- In your WordPress admin, create or edit the page where you want the feed displayed.
- Switch to the “Text” editor tab in WordPress.
- Paste in the full embed code you copied from LinkedIn and insert it where you want the feed to display.
- Update or publish the page/post for the changes to take effect.
And that’s it! The embedded LinkedIn feed will now display dynamically on your published page or post.
You can follow the same process to embed a company page feed, Group feed or any other LinkedIn feed – just generate the embed code from the specific LinkedIn content first.
Let’s look at embedding some other types of LinkedIn content in WordPress.
Embedding a LinkedIn Profile in WordPress
Embedding your LinkedIn profile summary is great for showcasing your professional credentials directly on your website. Here’s how to do it:
- Go to your LinkedIn profile.
- Click on the “More” icon near the top right and choose “Embed profile”.
- In the popup, copy the iframe embed code.
- In WordPress, paste the embed code into the Text editor where you want the profile to appear.
- Publish the page/post for the embedded profile to go live.
This will display your profile photo, name, headline and an “Open profile” button that links to your full LinkedIn profile. It’s a neat way to give visitors a snapshot of your professional profile without leaving your site.
Embedding LinkedIn Articles in WordPress
Embedding LinkedIn articles is great for providing engaging content to your readers right within your posts and pages. Here’s how to do it:
- Go to the LinkedIn article you want to embed.
- Click the three dots and choose “Embed article”.
- Copy the embed code from the popup window.
- Paste the embed code in your WordPress editor where you want the article to appear.
- Update the post/page to publish it live.
The article will now display perfectly embedded within your content. You can embed your own articles to showcase your thought leadership or embed articles from other influential LinkedIn figures.
Embedding LinkedIn Jobs in WordPress
Here are the steps to embed live job listings from LinkedIn into your WordPress site:
- Go to the LinkedIn job you want to embed and click the three dots.
- Choose “Embed job” and copy the embed code.
- In your WordPress editor, paste the embed code where you want the job to display.
- Publish the post/page to make it live on your site.
Adding relevant job listings can provide value for your audience. Just embed jobs that are aligned with your niche and audience interests.
Customizing LinkedIn Embeds in WordPress
By default, embedded LinkedIn content will take on the basic look and styling of LinkedIn itself. However, you can customize things like width, color scheme and more.
Here are some tips for customizing your LinkedIn embeds in WordPress:
- Adjust width and height – Set larger values for a bigger embed size.
- Remove scrollbars – Set
scrolling="no"
as an attribute. - Match color scheme – Use CSS to alter colors to match your site style.
- Add borders – Use CSS border properties to add borders around the embed.
- Add spacing – Insert CSS margin and padding to embed for better spacing.
You may need to experiment to get the look just right. Just remember – any customizations apply to that specific embed code only, not globally.
Troubleshooting LinkedIn Embeds in WordPress
In most cases, embedding LinkedIn in WordPress is quick and hassle-free. But here are some common issues and troubleshooting tips:
Embed code not working
Double check that you’ve copied the full embed code correctly from LinkedIn. Be sure to paste it into the Text editor in WordPress. Also check for typos in the embed code.
Embed only displays text link
This usually means you pasted the embed code into the Visual editor in WordPress instead of Text. Delete it and re-paste in Text.
Embed content not displaying properly
Sometimes embeds don’t load properly on the front end. Try re-generating a fresh embed code from LinkedIn and re-pasting into WordPress.
Embed looks wrong or distorted
If the embed is the wrong size or looks distorted, try adjusting the height and width attributes in the embed code itself.
Embed content not updating
Check that the LinkedIn content you’ve embedded is set to dynamic so it updates regularly. If not, you’ll need to regenerate a fresh embed code.
Troubleshooting comes down to double checking the integrity of the embed code itself and testing options like size and placement.
Optimizing LinkedIn Embeds for SEO
While embedded LinkedIn content can enrich your site, be careful it doesn’t negatively impact SEO. Here are some tips:
- Don’t over-optimize with keywords – Avoid keyword stuffing in embeds.
- Provide context – Clearly summarize the embedded content with context.
- Don’t let embeds dominate content – Find a healthy balance of original and embedded content.
- Monitor embed performance – Watch for potential duplicate content risks.
- Add nofollow to links – Use
rel="nofollow"
to embeds linking out. - Focus on value for users – Quality embeds that engage visitors can also boost SEO.
The key is adding relevant embeds strategically as part of a larger high-quality content plan. Done right, embedded LinkedIn content can boost both user experience and SEO.
In Summary
Embedding LinkedIn content directly into your WordPress site is a breeze. With just a few simple steps, you can integrate profiles, feeds, articles, jobs and more to engage visitors.
Focus on curating quality LinkedIn content that provides value for your readers. Avoid going overboard with embeds or just embedding for embedding’s sake.
Used strategically, embedding LinkedIn in WordPress can showcase your professional brand, establish credibility and authority, and enrich your content without making readers leave your site.
So leverage the power of LinkedIn by embedding carefully selected profiles, articles, discussions and jobs that make sense for your brand and content strategy.
Frequently Asked Questions
Can I embed a LinkedIn learning course in WordPress?
Unfortunately LinkedIn does not allow their Learning courses to be embedded externally. The courses are only viewable directly within the LinkedIn Learning platform.
Do I need a LinkedIn premium account to embed content?
No, a premium account is not needed. Anyone can generate embed codes from public LinkedIn content to embed in WordPress.
Will my WordPress theme impact how LinkedIn embeds are displayed?
Possibly. Certain themes may apply custom styling that affects embedded elements. You may need to tweak the CSS of your theme to get embeds looking how you want.
Can I embed the LinkedIn follow button in WordPress?
Yes, LinkedIn provides HTML code specifically for embedding a profile follow button. Just copy the code from LinkedIn and paste into your WordPress editor.
Do I need a plugin to embed LinkedIn in WordPress?
Nope! External embed codes can be added directly to WordPress without needing any plugins installed. Simply paste the embed code into the Text editor.