Sales Navigator is a powerful sales tool from LinkedIn that helps sales professionals find and connect with prospects. One of the key features of Sales Navigator is its groups, which allow you to join relevant communities of other sales professionals.
Groups on Sales Navigator operate similarly to LinkedIn groups. They are focused communities where members can share advice, post discussions, and make connections. Joining the right Sales Navigator groups can help you tap into new prospects, leads, and sales advice.
Why Join Sales Navigator Groups?
There are a few key benefits to joining groups on Sales Navigator:
- Access new prospects and leads. Groups provide exposure to other members who may be potential prospects or referral sources.
- Stay on top of industry trends and topics. Groups are tailored around specific industries, interests, and niches.
- Get advice from other sales professionals. Tap into the collective knowledge of group members by participating in discussions.
- Build your brand and credibility. Contributing valuable insights positions you as a thought leader.
In short, Sales Navigator groups allow you to connect with the right people, gather industry intel, and build your credibility as a sales pro.
How to Find Relevant Groups
Sales Navigator makes it easy to discover groups to join. Here are some tips for finding the right communities:
1. Use the Groups search bar
The easiest way to find groups is to use the Groups search bar at the top of Sales Navigator. You can search by keywords, job titles, industries, interests, and more. For example, search for terms like “SaaS sales” or “real estate agents.”
2. Filter your search results
When you search for groups, you can filter the results by categories like industry, function, company size, and location. Refine your search to narrow in on the most relevant groups.
3. Check Suggested Groups
Sales Navigator will recommend groups for you to join based on factors like your industry, role, location, and profile details. Browse the Suggested Groups and join those that are a fit.
4. See groups your connections have joined
Check the Groups tab on the profiles of your Sales Navigator connections. You may want to join some of the same groups as peers and prospects in your network.
5. Follow companies and topics
When you follow companies and topics on Sales Navigator, it will suggest related groups to check out. This can surface communities tied to your target accounts and interests.
How to Join a Group
When you find a relevant Sales Navigator group to join, here is how to become a member:
- Visit the group’s page and click “Join group” or the blue “Follow” button.
- Some groups will require approval from a moderator before you can join. Wait for the group admin to approve your request.
- Once approved, you will see the group listed under “My Groups” in Sales Navigator. Now you can start participating!
Tips for Engaging in Groups
To get the most value from Sales Navigator groups, be an active participant. Here are some tips:
- Complete your profile so members can learn about you and your expertise.
- Post thoughtful discussions and advice to establish credibility.
- Comment on others’ posts to join the conversation.
- Share relevant articles, resources, and insights.
- Connect with fellow members who would be great additions to your network.
- Don’t overly self-promote. Focus on contributing value for others.
Examples of Popular Sales Groups
To give you an idea of the types of groups on Sales Navigator, here are some examples of popular communities:
Industry-focused Groups
- SaaS Sales Professionals
- B2B Tech Sales Leaders
- Healthcare Sales Representatives
- Commercial Real Estate Brokers
Role-based Groups
- Inside Sales Professionals
- Sales Managers and Directors
- Business Development Reps
- Sales Trainers and Coaches
Skill-focused Groups
- Prospecting Tips for Sales Professionals
- Sales and Marketing Alignment
- Social Selling Strategies
- Sales Process and Methodology
Company-based Groups
- Microsoft Partners
- VMware Sales Experts
- Oracle NetSuite Users
- HubSpot Customers
Join groups aligned with your target industry, role, skills, and accounts. Over time, monitor group effectiveness and adjust your memberships accordingly.
Use Advanced Filters to Find Groups
For even more targeted group searches, use Sales Navigator’s advanced filters accessible from the dropdown menu in the Groups section. Filter by:
- Group Size – Small, medium, or large groups based on member count.
- Your Connections – Groups with your 1st degree connections as members.
- Recent Content – Groups with the most recent discussions and posts.
- Group Type – Moderated, members-only, or open groups.
Leverage these filters to narrow in on the groups that fit your criteria. For example, you may look for smaller, niche groups in your industry with engaged members.
Join Relevant Hashtag Groups
In addition to traditional groups, Sales Navigator has #hashtag groups focused on specific topics. These operate like forums or chat rooms.
To find relevant hashtag groups, search for or browse trending hashtags on the platform. For example, popular hashtags include #sales, #socialselling, #leadgeneration, and niche hashtags like #saas and #cybersecurity.
Joining hashtag groups allows you to tune into conversations on key topics in real time. You can then engage with others by liking and commenting on posts.
Conclusion
Joining targeted Sales Navigator groups is a valuable way to tap into new prospects, insights, and connections. Use search tools, filters, and recommendations to find the right communities for your goals. Groups are most effective when you actively participate. Share your expertise and the group will share its network with you.