Getting a Campaign Manager on LinkedIn can be a great way to boost your marketing efforts and connect with customers. However, finding the right Campaign Manager and setting up an effective LinkedIn marketing campaign does require some strategic planning. In this comprehensive guide, we’ll walk through the key steps you need to take to get started with a LinkedIn Campaign Manager.
What is a LinkedIn Campaign Manager?
A LinkedIn Campaign Manager is an advertising tool offered by LinkedIn to help businesses manage their marketing campaigns. It provides a central dashboard to set up, launch, and track the performance of Sponsored Content, Sponsored InMail, and Text Ads on LinkedIn.
With Campaign Manager, you can:
- Create and optimize ads
- Target your ads to reach your ideal audience
- Set budgets and schedules for your campaigns
- Track key metrics like clicks, conversions, and ROI
Campaign Manager aims to make LinkedIn advertising simple and effective for businesses of all sizes. It provides robust targeting options, powerful analytics, and automation to help streamline your LinkedIn ad campaigns.
Should You Use LinkedIn’s Campaign Manager?
Here are some key benefits of using LinkedIn’s Campaign Manager for your LinkedIn ads:
- Dedicated Support: LinkedIn provides dedicated account management support for Campaign Manager customers.
- Streamlined Workflows: Campaign Manager centralizes campaign creation, management, and reporting features into a single dashboard.
- Advanced Targeting: Leverage LinkedIn’s extensive targeting options to laser-focus your ads.
- Robust Analytics: Track impressions, clicks, conversions, engagement, and more to optimize performance.
- Automation: Features like Audience Templates save time by automating targeting configurations.
- Budget Pacing: Set monthly or daily budgets and Campaign Manager will automatically pace your ads.
The key downside is the minimum monthly spending requirement of $10,000. Campaign Manager is ideal for companies willing to commit a substantial budget to maximize LinkedIn advertising results.
LinkedIn Campaign Manager Requirements
Here are the core requirements to get started with LinkedIn Campaign Manager:
- Be an active LinkedIn Marketing Solutions customer
- Spend a minimum of $10,000 per month on LinkedIn ads
- Have an existing LinkedIn company page
- Complete the LinkedIn Campaign Manager Request Form
You’ll need to fill out the request form to provide details on your company, LinkedIn goals, projected monthly ad spend, and account management preferences. The LinkedIn team will then review your request and get in touch.
How to Request Access to LinkedIn Campaign Manager
Follow these steps to request access to LinkedIn’s Campaign Manager:
-
Confirm you meet the minimum requirements listed above.
-
Determine the goals, target audience, and projected ad spend for your LinkedIn advertising. Campaign Manager works best with a well-defined strategy and sufficient budget to achieve your goals.
-
Visit the LinkedIn Campaign Manager request page: https://www.linkedin.com/help/lms/answer/90556/campaign-manager-overview?lang=en
-
Fill out the request form completely with details on your company, objectives, projected spend, and account management preferences.
-
Click Submit. The LinkedIn team will review your request and contact you within 2 business days.
-
Once approved, you’ll receive email confirmation that your LinkedIn account has been granted access to Campaign Manager.
Make sure to provide as much detail as possible on the request form to expedite approval. Highlight your commitment to investing substantial budget on LinkedIn advertising to maximize results.
How Much Does LinkedIn Campaign Manager Cost?
Access to LinkedIn’s Campaign Manager is free, but there is a minimum monthly spending requirement of $10,000 on LinkedIn ads. This spending requirement helps ensure Campaign Manager is used by advertisers highly invested in getting results on LinkedIn.
While accessing Campaign Manager is free, you will still need to pay LinkedIn’s standard ad costs for Sponsored Content, Sponsored InMail, and Text Ads run through Campaign Manager. The minimum $10,000 monthly ad spend goes towards these actual ad placements.
LinkedIn ad pricing models include:
- Cost Per Click (CPC) – You’re charged each time someone clicks your ad
- Cost Per Impression (CPM) – You’re charged each time your ad is displayed
- Cost Per Send (CPS) – You’re charged each time someone is sent an InMail ad
Your actual ad costs will depend on factors like audience targeting, bid amounts, and campaign performance. But with the powerful optimization tools in Campaign Manager, you can maximize your ad budget to achieve your marketing goals.
What’s the Process to Start Using Campaign Manager?
Once your request for Campaign Manager is approved, here is a high-level process to start using it effectively:
-
Log In & Explore: Log into your LinkedIn Campaign Manager dashboard and explore the features & setup.
-
Connect Billing: Connect your LinkedIn billing account so ad costs are deducted properly.
-
Build Campaigns: Use templates or create new campaigns for Sponsored Content, InMail, etc.
-
Configure Targeting: Use Campaign Manager’s robust options to target your ideal audience.
-
Create & Upload Assets: Build compelling text, image, and video ads in Campaign Manager.
-
Set Budgets: Define your daily or monthly budget for LinkedIn ads.
-
Launch Campaigns: Review and launch your campaigns to start advertising on LinkedIn.
-
Monitor Performance: Use Campaign Manager analytics to track and optimize results.
Work closely with your LinkedIn account manager during the onboarding process to execute these steps and successfully ramp up your first Campaign Manager initiatives.
Tips for Success with LinkedIn Campaign Manager
To maximize the performance of your LinkedIn campaigns with Campaign Manager, keep these proven tips in mind:
- Set Concrete Goals: Clearly define what advertising objectives you want to achieve.
- Research Thoroughly: Analyze your target audiences and top performing content.
- Write Compelling Ads: Invest time in crafting engaging ad copy and creatives.
- Test Extensively: A/B test ad variations to identify what resonates.
- Refine Targeting: Continuously optimize your targeting as you learn.
- Monitor Closely: Review reports frequently and tweak campaigns.
- Retarget Engaged Users: Remarket to users who have engaged with your ads.
Leverage all the powerful functionality Campaign Manager provides to run smart, streamlined advertising campaigns on LinkedIn’s platform.
Frequently Asked Questions
Here are answers to some common questions about getting started with LinkedIn’s Campaign Manager:
What are the technical requirements to use Campaign Manager?
Campaign Manager works on most modern web browsers like Chrome, Firefox, Safari, etc. You’ll need a browser with JavaScript enabled. Mobile apps are also available for iOS and Android devices.
Is there advertiser support for Campaign Manager?
Yes, LinkedIn provides dedicated support and account management for Campaign Manager customers. You’ll have access to ongoing optimization recommendations, performance reporting, and best practice guidance.
Can I manage multiple LinkedIn ad accounts with Campaign Manager?
Yes, Campaign Manager allows you to seamlessly manage multiple LinkedIn ad accounts across all your owned brands, subsidiaries, or franchises in one consolidated interface.
How often is Campaign Manager reporting updated?
LinkedIn Campaign Manager reporting refreshes every 24 hours to provide the most up-to-date metrics on your campaigns. You can also export reports for more customized analysis.
What third-party tools integrate with Campaign Manager?
LinkedIn offers integrations and APIs to connect Campaign Manager with popular third-party tools like Salesforce, Oracle Eloqua, HubSpot, and more for enhanced workflow automation.
Conclusion
LinkedIn Campaign Manager provides a powerful platform to take your LinkedIn advertising to the next level. The extensive targeting options, robust analytics, and intuitive interface make it easier to manage campaigns and maximize your ad budget and impact.
With the $10,000 monthly spending minimum, Campaign Manager best serves companies willing to make a serious investment in LinkedIn advertising. If you’re committed to getting results on LinkedIn for your business, requesting Campaign Manager access is an excellent move.
Just make sure you have well-defined goals, compelling ads, and a strategy to continuously analyze performance and optimize results. With smart execution, Campaign Manager can significantly boost your LinkedIn advertising success.