Getting engagement on LinkedIn in the form of likes and comments on your posts can help expand your reach and build your personal brand. However, it takes effort and strategy to stand out in the crowded LinkedIn ecosystem. In this comprehensive guide, we’ll explore proven tips to get more likes and comments on your LinkedIn posts.
Optimize Your Profile
Before creating content, make sure your LinkedIn profile is complete and optimized to portray your expertise. Include a professional headshot, crisp headline, fleshed out About section highlighting your background, and detailed experience entries showcasing your skills. Profiles with clear, compelling messaging can garner 11X more views than incomplete profiles.
Post Consistently
Posting frequently helps keep you top of mind in your network’s feed. While daily posting may be excessive, aim to share content at least a few times per week. Staying active with regular updates makes it more likely your posts will be seen and engaged with.
Share At Peak Times
When you post can impact the engagement you receive. According to LinkedIn data, the best times to post are Tuesday, Wednesday, and Thursday mornings between 7-8:30am. Early afternoons on weekdays are also high traffic times. Avoid weekends and Monday mornings when engagement dips.
Comment On Others’ Posts
One of the best ways to get more engagement on your own posts is to actively engage with others’ content. Comment relevant thoughts, insights, or questions. This raises your visibility and gets you on others’ radar to potentially check out your posts in return.
Respond To Comments And Messages
When you receive comments or messages on your posts or profile, be sure to respond andreciprocate the engagement. This builds connections through active two-way dialogue. People will be encouraged to keep interacting with you if you show you’re willing to have authentic conversations.
Join LinkedIn Groups
LinkedIn Groups centered around topics and industries you’re knowledgeable about are great communities for sharing your expertise. By posting engaging content in Groups, you can reach targeted audiences who are more likely to react. Plus, Group members often reciprocate by checking out and liking your main profile posts.
Cross-Promote Content
Don’t just rely on organic LinkedIn distribution. Share and link to your LinkedIn posts on other social platforms like Twitter, Facebook, and Instagram to expand visibility. Use cross-posting tools to save time managing multiple accounts. Driving traffic from other networks can increase post impressions and engagement.
Leverage Hashtags Strategically
Well-chosen hashtags help your content be discovered by those monitoring certain topics or keywords. Research popular hashtags in your industry and include relevant ones in posts. But use them selectively so they flow naturally within your writing. LinkedIn allows up to 10 hashtags per post.
Try Different Post Formats
Stand out by mixing up your post format. Text-based articles and status updates work well, but you can also get traction with other options. Post infographics, videos, SlideShare presentations, images, polls, or links to stimulate interest. Creatively showcase different types of media.
Share Value And Insights
Posts that provide true value, insights, or thought leadership tend to perform best and elicit engagement. Offer wisdom from your experience, trends or tips related to your profession, commentary on industry news, or helpful resources. Posts that spark ideas and discussion will get more reaction than generic messages.
Leverage LinkedIn Sponsored Posts
If you want to maximize visibility quickly, using LinkedIn’s sponsored post advertising is an option. You can pay to boost the reach of your posts and target them to your desired audiences. Sponsored posts appear prominently in timelines and inboxes and are labeled as promoted.
Follow Company Pages
Following company pages you want to build connections with keeps you up-to-date on their activity. Comment on and share their posts to get on their radar. Many company page admins will reciprocate by engaging with your content and profile.
Ask Questions
Post questions to prompt discussion and spark engagement. Ask for recommendations, opinions, perspectives related to your industry, or feedback about issues you’re exploring. When people weigh in with comments, it boosts visibility and provides a networking opportunity.
Share Resources
Offer value by posting resources, articles, case studies, ebooks, reports, templates, and tools your connections will find useful. Useful resources that solve problems or provide practical guidance tend to be widely shared. Include relevant hashtags so people seeking that content can find it.
Collaborate With Connections
Partner with clients, colleagues, or industry acquaintances to co-create and cross-promote content. Joint posts that link to both your profiles can expand reach. Feature partners prominently and highlight their expertise to get their networks engaging.
Post At Milestones
Share updates when you reach important milestones in your business – new product launches, office expansions, major customer wins, big hires, awards/accolades, etc. Success stories and achievements make positive, engaging posts others will support.
Give Sneak Peeks
Build anticipation by posting sneak peeks at exciting things you have coming up – events, announcements, trips, projects in the works, etc. Keep followers hooked by teasing what’s next and update as you get closer to key milestones.
Go Live
LinkedIn Live streaming videos appear prominently in timelines when broadcasting. Going live to share breaking news, behind-the-scenes views, Q&As, demos, or real-time analysis leverages recency and urgency to get reactions.
Run LinkedIn Ads
In addition to boosting specific posts, running LinkedIn ad campaigns can expand your reach and engagement more broadly. Options like Sponsored Content and Sponsored InMail allow precise audience targeting to drive profile views, connections, and interactions.
Join Elevate
LinkedIn Elevate is an invite-only program providing resources, guidance, and amplification opportunities from LinkedIn. Once accepted, frequently posting high-quality content you may be featured, expanding impressions.
Show Personality
While maintaining professionalism, don’t be afraid to showcase your personality. Posts with authentic voice, humor, or passion tend to resonate more than overly formal, generic content. Let your unique style and perspective come through.
Localize Content
If targeting a specific geographic market, include local angles tailored to their needs and interests – city events, community stories, local partners, regional data points, etc. Localized content gets more engagement from that area.
Make It Visually Compelling
Eye-catching images, infographics, charts, videos, and visual data make posts more likely to get attention and engagement. Break up blocks of text with engaging visual elements optimized for LinkedIn’s feed.
Conclusion
Boosting LinkedIn engagement takes effort but pays dividends for your personal brand and reach. Consistency, value, optimization, promotion, and creativity are key. Which strategies resonate most depends on your goals and audience. Test different approaches and refine based on the engagement you generate. With a sound content strategy, likes and comments will grow steadily over time.