Liking LinkedIn posts as your company page can be a great way to engage with content and build relationships on the platform. However, the process is a bit different than liking posts as your personal profile. Here are the steps to like a post on LinkedIn as your company page:
Step 1: Switch to Your Company Page
First, you’ll need to switch over to your company page. To do this:
- Click on the profile icon (your picture or your company’s logo) in the top right corner of the screen.
- Select your company page from the drop-down menu.
This will take you to your company page’s LinkedIn feed. Now you can interact on LinkedIn specifically as your business instead of your personal account.
Step 2: Find the Post You Want to Like
Once you’re on your company page, find the post you want to like. This can be in your feed or by visiting the author’s profile directly. You can like posts from:
- Connections
- Company pages you follow
- LinkedIn pages you follow
- LinkedIn groups you’ve joined
Make sure the post is public and not limited to the author’s connections only. You won’t be able to engage with posts you can’t see.
Step 3: Click the Like Button
To like the post as your company page, simply click the Like button below the post. It’s the thumbs up icon.
When you do this, the button will be filled in with blue to indicate you’ve liked the post. The number next to the Like button will also increase by 1.
Step 4: Consider Commenting or Sharing
In addition to liking posts, consider also commenting or sharing to further engage:
- Commenting: Add value to the discussion and build relationships.
- Sharing: Reshare posts to expand their reach to your company page’s followers.
Keep your comments professional and relevant. Only share content that’s valuable to your audience.
Tips for Liking as a Company Page
Here are some additional tips when liking LinkedIn posts as your business:
- Like content related to your industry or niche. This shows your expertise.
- Engage with updates from partners, vendors, or brands you work with.
- Interact authentically. Don’t just like posts for the sake of it.
- Avoid liking content that’s irrelevant to your business.
- Be careful liking posts with controversial opinions or statements.
Why You Should Like Posts as Your Page
Here are some of the key benefits of liking LinkedIn posts as your company page:
- Shows engagement from your company as a thought leader
- Supports partners, vendors, industry influencers, and connections
- Helps increase reach and visibility of valuable posts
- Contributes to your company page’s activity
- Humanizes your brand by interacting socially
Limitations to Be Aware Of
There are some limitations to keep in mind when liking posts as a company page:
- You can only like posts you can see based on privacy settings
- Other pages may limit who can see your likes
- Too many likes in a short time can seem inauthentic
- Your followers may not see every post you like in their feeds
So focus on quality over quantity and like content that truly aligns with your brand voice and provides value.
Conclusion
Liking posts as your company page is an easy way to get more involved on LinkedIn. Be purposeful about the types of content you engage with and the connections you want to build relationships with. This will help create an authentic and professional presence on the platform for your business.
Step | Action |
---|---|
1 | Switch to your company page |
2 | Find the post you want to like |
3 | Click the Like button |
4 | Consider commenting or sharing |
Summary of Key Points
- Click your profile picture and switch to your company page
- Find a public post from your feed or by visiting a profile
- Click the thumbs up Like icon below the post
- Comment and share posts to further engage
- Focus on liking industry-related content
- Be authentic and add value with your interactions
Liking relevant posts as your business is a great way to build relationships and be part of the conversation on LinkedIn. Just be thoughtful about what you engage with and the value it brings to your audience.
Frequently Asked Questions
Can I automate likes from my company page?
No, LinkedIn does not allow third-party apps or services to automatically like posts for you. All engagement must come manually from a company page admin. Automated liking can get your page banned.
Do all my followers see the posts I like?
No, only a portion of your followers will see the posts you like in their feeds. Who sees the activity depends on LinkedIn’s algorithms. But liking posts does increase visibility.
Can I take back a like later on?
Yes, you can unlike posts at any time by clicking on the filled blue Like button again. This will remove your company page’s like.
How many posts should I like per day?
There is no exact number for this. Aim for authentic engagement that provides value. As a general guideline, a few thoughtful likes per day is better than liking hundreds of posts.
More LinkedIn Tips for Company Pages
In addition to liking posts, here are some more tips for using LinkedIn as a business:
- Complete your Company Page profile – include descriptions, images, services, etc.
- Showcase company updates and news in status updates
- Join relevant industry groups and engage in discussions
- Use Showcase Pages to highlight company culture, open roles, etc.
- Message connections directly to build relationships
Optimizing your Company Page and engaging regularly will help promote your business on LinkedIn and connect with the right audience.