Linking your LinkedIn company Page to Hootsuite can help streamline your social media management and give you more insight into how your LinkedIn posts are performing. Here are step-by-step instructions on how to connect your LinkedIn Page to your Hootsuite dashboard.
Why Link LinkedIn to Hootsuite?
There are a few key reasons why you may want to link your LinkedIn company Page to Hootsuite:
- Manage LinkedIn posts alongside other social networks: Hootsuite lets you manage posts and engage with your audience across social networks all in one dashboard. Linking LinkedIn allows you to schedule and publish LinkedIn posts alongside content for Twitter, Facebook, Instagram, YouTube, and more.
- Monitor LinkedIn post analytics: Hootsuite’s analytics give you insight into how your LinkedIn content is performing. You can track post reach, engagement, clicks, impressions, top performing posts, and more.
- Save time: Linking accounts helps streamline your workflows. You can draft posts once in Hootsuite and schedule them to publish automatically on LinkedIn and other networks.
- Collaborate with teams: Multiple team members can access your Hootsuite account. This makes it easy to collaborate on drafting LinkedIn posts and engaging with your audience.
Connecting your accounts gives you more visibility and control over your LinkedIn company Page activity right from your Hootsuite dashboard.
How to Link LinkedIn to Hootsuite
Follow these steps to link your LinkedIn Page to your Hootsuite account:
- Log into your Hootsuite dashboard and click the “Settings” icon in the top right corner.
- In the left column, click “Social Networks”.
- Find LinkedIn and click “Connect Account”.
- You will be redirected to LinkedIn to authenticate. Log into your LinkedIn account if needed.
- On the LinkedIn permissions page, select your company Page you want to link. Make sure the Page is selected, not your personal profile.
- Check the boxes to allow Hootsuite access to post on your behalf and see analytics. Then click “Authorize”.
- You will be redirected back to Hootsuite. Refresh your dashboard if needed and your LinkedIn Page should now be connected.
Once your accounts are linked, you will see your LinkedIn Page listed alongside your other social networks in Hootsuite. You can proceed to create posts and schedule them to publish to LinkedIn.
Posting to LinkedIn from Hootsuite
Posting LinkedIn content in Hootsuite works similarly to other social networks. Here are some tips:
- In the Hootsuite composer box, select your LinkedIn Page from the dropdown menu. Add your text, images, hashtags, and mentions.
- You can @mention other LinkedIn Pages and profiles to alert them. Hootsuite will autosuggest mentions as you type.
- Use hashtags in your posts to tap into larger conversations and increase discovery. Click on a hashtagged word to see related content and analytics.
- Add rich media to your posts like images, videos, slides, and documents. LinkedIn’s algorithm favors posts with visuals.
- Schedule your posts in advance to queue up content. Hootsuite will automatically publish your posts to LinkedIn at the specified times.
Engaging Your LinkedIn Audience in Hootsuite
Hootsuite also makes it easy to engage your audience and manage incoming messages from your LinkedIn Page. You can:
- Reply to comments and messages right from your Hootsuite inbox
- Create predefined responses to common questions to save time
- Assign inbox messages to teammates to delegate responses
- Monitor comments and mentions of your Page for quick engagement
Analyzing LinkedIn Performance in Hootsuite
Hootsuite provides detailed analytics to help you assess the performance of your LinkedIn content. You can:
- Check post-level data like reach, engagements, clicks, and more
- See your top performing posts over time
- Find optimal posting times based on when your followers are most active
- Get analytics for your hashtags, mentions, images, videos and other content
- Monitor follower growth over time
View metrics by timeframe (day, week, month, etc) and export reports. Use these insights to shape your LinkedIn strategy and create better content.
Additional Tips
Here are some additional tips for using Hootsuite to manage your LinkedIn company Page:
- Customize your LinkedIn post schedule based on when your followers are most active. Use Hootsuite’s Best Time to Publish feature to determine optimal scheduling.
- Shorten long URLs in your posts with Hootsuite’s link shortener or URL customizer.
- Add your most important LinkedIn posts to a “Pinned Posts” module in your Hootsuite dashboard for easy reference.
- Assign social media tasks and approvals to teammates using Hootsuite’s Assignments feature.
- Use Hootsuite’s bulk user tools to follow and engage target accounts right from LinkedIn.
Troubleshooting LinkedIn and Hootsuite
If you encounter any issues connecting your LinkedIn and Hootsuite accounts or posting content, here are some troubleshooting tips:
- Make sure you are logged into the correct LinkedIn and Hootsuite accounts. Use single sign-on if possible.
- Double check that you authenticated the correct LinkedIn Page, not your personal profile.
- Verify the LinkedIn permissions granted to Hootsuite include “See Analytics” and “Post & Comment”
- Try revoking and reconnecting the accounts in Hootsuite’s Social Networks settings.
- Check LinkedIn’s status page at https://www.linkedin.com/help/linkedin for any platform issues.
- Clear browser cookies and cache and try again.
- Reach out to LinkedIn and Hootsuite customer support if issues persist.
Conclusion
Linking your LinkedIn company Page with Hootsuite provides a powerful integrated solution to streamline your LinkedIn marketing. With the ability to schedule posts, engage your audience, monitor analytics, and collaborate with teammates in one dashboard, Hootsuite makes it easier than ever to manage LinkedIn Pages.
By connecting your accounts, you can gain time efficiencies, deepen engagement, and optimize the impact of your LinkedIn content. Just follow the step-by-step guide above to get your accounts linked up in minutes.