LinkedIn is a great platform for connecting with current and potential employees. As an employer, sharing company updates, news, and content on your LinkedIn page is a simple yet impactful way to engage your existing workforce. However, your employees will only see your LinkedIn posts if they actively follow your company page. Therefore, to maximize views and engagement from employees, it’s important to have a system in place to notify them when you publish new LinkedIn posts. There are a few easy ways to do this consistently and efficiently.
Email Notifications
One of the most direct ways to notify employees of new LinkedIn posts is by email. Each time you publish an update, you can easily send an email blast to your entire company email list announcing the new post and providing a link to it.
Here are some tips for effectively emailing employees about LinkedIn posts:
– Create a specific contact list or mailing list of all active company emails. This ensures you quickly reach your entire internal audience.
– Write a short, catchy email subject line that will entice opens like “Our Latest Company Update on LinkedIn”
– Keep the body of the email brief as well, providing just a 1-2 sentence summary of the post topic and a call to action to view the full post.
– You may also want to highlight key information covered in the post to catch interest.
– Include a prominent hyperlink to the LinkedIn update so readers can immediately click through to your page.
– Consider adding an eye-catching image thumbnail representing the post graphic to make the message more visual.
– Use an email scheduling or marketing platform to automate sending email blasts when you publish so it’s one less manual step.
Emailing about new LinkedIn content is quick, free, and an effective way to guarantee exposure and engagement from your employees. Just be sure not to email too frequently or risk annoying recipients with excessive notifications. Once a week or once a month is likely sufficient.
Company Newsletter
Another great notification channel is your company’s existing internal newsletter. If you send out a weekly or monthly newsletter to employees, incorporating mentions of your newest LinkedIn posts can expose them to a wide audience.
Here are some tips for integrating LinkedIn updates into newsletters:
– Create a dedicated section such as “Our Latest on LinkedIn” where you highlight freshly published posts.
– For each post, use 1-2 sentences explaining the topic and why it’s relevant.
– Include eye-catching post images or your company LinkedIn logo to draw attention.
– Provide a prominent clickable hyperlink so readers get directed straight to the full post on LinkedIn.
– Place your LinkedIn section toward the top of the newsletter so it’s highly visible and not missed.
– Keep mentions brief and impactful, choosing only your most important company-focused LinkedIn updates.
Newsletters are great for periodic LinkedIn post promotion as they have existing readership and don’t require extra work. Just be careful not to overpromote LinkedIn or let it dominate your newsletter content.
Internal Social Channels
If your company uses internal social platforms like Yammer or Workplace by Facebook, these closed networks can also be leveraged to amplify your LinkedIn content to employees.
Tips for sharing on internal social channels:
– Craft social posts that summarize your new LinkedIn article and highlight important details.
– Use visual elements like the LinkedIn post graphic or eye-catching imagery to create scroll-stopping social content.
– Include a strong call to action to read the full post along with an embedded link back to LinkedIn.
– Hashtag any relevant topics so content surfaces in searches.
– @ mention or tag relevant internal teams or employees who may be interested.
– Post consistently when you have new LinkedIn articles rather than random one-off sharing.
Internal social networks give your content another channel for being discovered organically by employees. The key is driving clicks back to the full LinkedIn post using captivating summaries and visuals in your embedded social content.
Company Intranet
Your company intranet or employee portal is another invaluable yet often underutilized internal communication tool. Featuring your newest LinkedIn articles directly on your intranet homepage or in a dedicated section can inform many employees who frequent the platform.
Here are some intranet best practices:
– Create an eye-catching module or widget on your intranet homepage to showcase your latest LinkedIn posts. Update it frequently.
– Rotate through different LinkedIn posts and use visuals like logos and graphics to grab attention.
– Summarize the gist of each post in a few concise, appealing sentences.
– Make LinkedIn headers clickable links so readers go straight to the full article.
– If you have an intranet content hub, establish a LinkedIn section and cross-post full articles.
– Promote your new intranet LinkedIn content through emails and internal social channels.
With strategic intranet placement and promotion, your workforce accessing this internal platform will never miss an important LinkedIn article.
Digital Signage
For employees who work in locations with digital signage like office lobbies or cafeterias, displaying LinkedIn notifications on screens is an impactful tactile reminder.
Tips for maximizing digital signs:
– Create eye-catching, branded LinkedIn page template graphics with your logo and signature colors.
– Rotate through latest LinkedIn posts, highlighting article topics, images, and call to action to visit the page.
– Place digital signs in high-visibility locations where employees congregate and pass frequently.
– Use large, visually engaging text and images that can be noticed from a distance.
– Keep messaging succinct yet interesting, summarizing why audiences should read.
– Update content at least 1-2 times per week to keep information fresh.
Digital signage creates offline awareness and gives your LinkedIn content physical presence. Just be sure displays are placed strategically and limit text density.
Manager Cascading
Having managers directly encourage their teams to follow your LinkedIn page and read latest articles can be very influential.
Tips for manager cascading:
– Provide sample language for managers to share with their departments highlighting your LinkedIn presence and new posts.
– Equip them with shortened bit.ly links to your company page and most recent content to pass along.
– Suggest posting in team chat channels or emailing groups recapping new articles.
– Encourage friendly department competition for most LinkedIn followers or post clicks.
– Ask managers to highlight your content in team meetings and 1:1s.
– Share metrics with managers on LinkedIn engagement from their teams to motivate participation.
With active support from managers, the word can spread organically through offices and remote teams to draw more employees to your important LinkedIn content.
Company Meetings
Company all-hands and department meetings provide a captive audience and present excellent LinkedIn promotion opportunities.
Ways to integrate LinkedIn in meetings:
– Start monthly or quarterly meetings by summarizing recent LinkedIn article topics and why they matter to employees.
– Showcase specific posts through visual presentation slides with graphics, images, and summaries.
– Verbally highlight the most important articles and value takeaways for teams.
– Share click-through links in meeting follow-up emails or recaps for access.
– Encourage employees to follow your page and comment on articles.
– Gamify engagement through monthly contests for most likes or shares of company LinkedIn posts.
Presenting at company gatherings allows you to directly tell the LinkedIn story and gives employees time to absorb the content.
Virtual Employee Events
For remote teams, virtual events provide similar chances to increase LinkedIn awareness through dedicated presentations.
LinkedIn promotion tactics for virtual events:
– Host quarterly webinars focused specifically on highlighting recent LinkedIn activity and articles.
– Make LinkedIn article overviews a standing agenda item or segment during recurring virtual town halls.
– Use screenshare to visually walk through your company page, showcasing content.
– Create Slido or poll questions on LinkedIn engagement and knowledge to make it interactive.
– Incorporate LinkedIn article themes and facts into virtual trivia or game events.
– Send event recap emails with links to amplify your LinkedIn presence.
Virtual events allow you to creatively integrate LinkedIn directly into the employee experience for an interested digital audience.
Employee Advocates
Identifying enthusiastic internal advocates to help share your LinkedIn articles with their own networks can expand reach.
Tips for activating advocates:
– Survey employees to find those most active on LinkedIn who would be excited promoters.
– Educate advocates on easily sharing posts and tagging your company page.
– Highlight advocate sharing in internal communications and reward top advocates.
– Equip them with branded LinkedIn assets like banners and customized article summaries optimized for their networks.
– Ask advocates to focus sharing on articles most relevant to their roles.
– Track LinkedIn metrics by advocate to showcase individual impact and drive friendly competition.
Employee sharing creates critical social proof and exposes your content to new targeted external audiences.
Paid Promotion
If your budget allows, you can amplify employee reach through LinkedIn’s paid advertising options.
Paid tactics include:
– Targeting active company employees through Sponsored Content ads featuring your latest articles.
– Retargeting employees who have visited your LinkedIn page with Sponsored Content ads.
– Running Sponsored InMail campaigns with article previews and calls to action to drive clicks.
– Placing Sponsored Content ads in the LinkedIn feeds of employee groups and roles.
– Making company posts Sponsored Updates for maximum visibility in feeds.
– Using Analytics tracking codes to see employee click-through rates and optimize targeting.
Paid promotion ensures your content surfaces prominently and repeatedly in front of employees. Approach thoughtfully based on goals and resources.
Analytics Review
Consistently monitoring LinkedIn Analytics provides valuable insights into how well your notification tactics are working.
Key employee metrics to analyze:
– Follower growth for your Company Page over time.
– Company Page visitor trends and sources of traffic.
– Employee click-through rates from email, social, intranet, and other channels.
– Company post reach and engagement amongst targeted employee groups.
– Shares, reactions, and comments by individual employees.
– Content consumption patterns including popular posts amongst employees.
Analytics help you pinpoint your most effective notification channels and fine-tune your strategy and content. Measure frequently for optimization.
Listen to Feedback
Finally, listen to direct feedback from employees on your LinkedIn communication strategy through surveys, meetings, and an open door policy.
Ways to gather feedback:
– Send quarterly surveys asking how employees want to receive LinkedIn notifications and content.
– Solicit thoughts on notification volume, channel preferences, content suggestions, etc.
– Discuss at company meetings or employee events and ask for engagement ideas.
– Encourage employees to provide input to managers or HR on LinkedIn strategy.
– Pay attention to social conversations happening organically about your content.
– Fairly evaluate constructive criticism around topics, frequency, delivery, etc.
Employees are your target audience so their input is invaluable for continuous improvement. Incorporate quality feedback thoughtfully.
Key Takeaways
Driving employee awareness of your company LinkedIn content takes strategy across multiple channels. Focus on quality over quantity in notifications. Analyze data regularly and double down on what works. Employee engagement on LinkedIn ultimately benefits the entire company.
Notification Channel | Best Practices |
---|---|
– Use clean contact list of all employees – Write catchy subject lines – Keep emails brief with post summary and CTA link – Include eye-catching post thumbnail image – Automate sending through scheduling tool |
|
Newsletters | – Dedicate a section to LinkedIn highlights – Summarize posts in 1-2 sentences – Embed clickable headline links – Use post images for visual interest – Place section prominently toward top |
Internal Social Channels | – Craft appealing visual social posts – Tag relevant employees and teams – Use hashtags for discovery – Include strong CTA and link to full article – Post new content consistently |
Intranet | – Feature on homepage via module or widget – Rotate through latest articles – Use visuals like logos and graphics – Make headers clickable links – Cross-post full articles if possible |
Digital Signage | – Create branded templates and designs – Display rotating article headlines – Place in high visibility locations – Limit text and use large visuals – Update content 1-2x a week |
Conclusion
Notifying employees of new LinkedIn content requires creativity and consistency across diverse platforms. From email and intranet to manager advocacy and virtual events, keep experimenting with new tactics and double down on what performs. With a multi-channel approach, you can ensure all employees stay engaged with your company LinkedIn presence. Measure results through analytics and employee feedback for optimal awareness. With the right notification strategy, your entire workforce can become brand ambassadors on LinkedIn.