LinkedIn Live allows you to stream video to your connections and followers in real time. It’s a great way to engage with your audience and share your expertise. To request access to LinkedIn Live, there are a few requirements you need to meet.
What are the requirements to go live on LinkedIn?
To request access to LinkedIn Live, you need to:
- Have a LinkedIn profile in good standing
- Be located in a supported country (see list below)
- Have at least 5,000 followers
- Be over 18 years old
LinkedIn Live is currently available in the following countries:
- Australia
- Austria
- Brazil
- Canada
- France
- Germany
- India
- Ireland
- Italy
- Japan
- Netherlands
- Singapore
- Sweden
- United Arab Emirates
- United Kingdom
- United States
So in summary, you need at least 5,000 followers, be over 18, have a profile in good standing, and be located in one of the supported countries listed above.
How do I request access to LinkedIn Live?
Requesting access to LinkedIn Live is easy. Just follow these steps:
- Go to your LinkedIn profile
- Click on the “More” icon in the top right
- Select “LinkedIn Live” from the dropdown menu
- Click the blue “Request to go live” button
- Fill out the request form with your name, email, number of followers, and why you want to broadcast
- Check the box to agree to the LinkedIn Live terms
- Click “Submit” to send your request
Once you submit your request, LinkedIn will review it to make sure you meet the requirements. You’ll receive a notification by email within 5 business days letting you know if your request was approved or denied.
If approved, you’ll gain access to LinkedIn Live and can start scheduling your broadcasts!
Tips for getting approved for LinkedIn Live
To increase your chances of getting approved for LinkedIn Live, keep these tips in mind:
- Have at least 10,000 followers – LinkedIn looks for creators with an engaged audience.
- Post regularly on LinkedIn – Show you’re actively engaged on the platform.
- Produce professional, high-quality content – Whether written posts, articles or videos.
- Have an authentic profile – Make sure your profile is complete and portrays your expertise.
- Explain how you’ll use Live thoughtfully – Share how you’ll create value for your audience.
- Highlight live streaming experience (if any) – Experience broadcasting live is a plus.
Essentially, LinkedIn wants to see you have an engaged audience interested in your content before granting you live streaming access.
What content works best on LinkedIn Live?
When broadcasting on LinkedIn Live, focus on creating content your audience will find valuable. Some types of content that tend to do well include:
- Industry insights and trends
- Tips, tactics and best practices
- Q&As and interviews
- Behind-the-scenes company views
- Leadership and development topics
- Demonstrations and how-to’s
- Live coaching or consulting
- Discussion of business news or events
Essentially, you’ll want to tap into your expertise and share knowledge that helps move your audience forward. Think about what your followers want to learn or which problems they need solving.
Some specific live video ideas could include:
- A weekly Q&A to address audience questions
- A monthly product demo from your company
- Interviews with industry leaders or fellow creators
- Live tutorials showing how you accomplish a task step-by-step
- Reaction and commentary on the latest news or events
Test different formats and topics to see what resonates most with your audience. Don’t be afraid to experiment once you’re live!
Best practices for LinkedIn Live
To get the most out of your LinkedIn Live broadcasts, keep these best practices in mind:
- Promote your live videos ahead of time – Let your audience know when you’ll be live.
- Have a co-host when possible – It’s more engaging than broadcasting solo.
- Interact with commenters during the video – Answer questions and respond in real time.
- Keep videos under 30 minutes – Attention spans online work best in short bursts.
- Enhance the video quality – Make sure lighting and audio are optimal.
- Reuse content from lives into other formats – Turn footage into blog posts, snippets for social media, etc.
- Analyze your results and collect feedback – See what resonates and keep improving.
With the right preparation and optimization, you can create really powerful content through LinkedIn Live. Don’t be afraid to get creative with the medium!
Common questions about LinkedIn Live
Here are answers to some frequently asked questions about LinkedIn Live:
How long does the review process take to get approved?
LinkedIn aims to respond within 5 business days, but it may take longer depending on volume. Have patience as they review requests.
Can I prerecord my broadcast instead of airing live?
No, all LinkedIn Live videos must be live streamed in real time. You cannot upload a prerecorded video.
What options are there for branding my live videos?
You can add a branded frame around your video, link to your website, and add hashtags related to your brand.
Can I have multiple hosts on a single live video?
Yes, you can co-host a live broadcast with up to 4 additional people. Great for interviews!
Is there a size limit for who can view my video live?
No, there are no viewer limits. Your live video can be viewed by all of your followers and anyone else who tunes in.
Conclusion
LinkedIn Live provides a powerful way to engage directly with your professional audience. By broadcasting live videos to your followers, you can strengthen relationships and demonstrate thought leadership.
The key is creating compelling content that provides value for your audience. If approved for LinkedIn Live, experiment with formats and topics to see what resonates. Don’t forget to analyze the results so you can continuously improve.
With smart preparation and promotion, LinkedIn Live can take your influence and connection building to the next level. So what are you waiting for? If you meet the requirements outlined above, request to go live today!