Having a strong presence on LinkedIn is important for businesses looking to connect with customers and drive engagement. One key metric to track is how many followers your LinkedIn business page has. Followers on LinkedIn indicate people and businesses that are interested in your content and want to stay updated on your latest posts, products, and services.
LinkedIn makes it easy to see all of your business page followers in one place. Here are the steps to view your full list of followers on LinkedIn:
1. Navigate to Your LinkedIn Business Page
First, log into your LinkedIn account and navigate to your business page. You can get to your business page by clicking on “View Profile” from the drop-down menu under your profile picture in the top right corner of the LinkedIn homepage. This will take you to your personal profile page. From there, scroll down and click on your business page name under the “Experience” section.
2. Click on the Followers Number
Once you are on your LinkedIn business page, look for the followers section on the right side of the page. You will see a box that shows the total number of followers your page currently has. Click on this followers number.
3. View Followers List and Sublists
This will open up a full page showing all of the profiles that follow your business page. LinkedIn paginates long lists, so you may need to click “Show more” at the bottom to load all of your followers.
Your list of followers will also be separated into categories like industry, seniority level, company size, job function, and location. You can browse these sublists to get a better idea of who your followers are on LinkedIn.
For example, if you click on the “Software Engineering” industry sublist, you will only see followers who have identified themselves as software engineers on their LinkedIn profile. Reviewing these segmented follower lists can provide valuable insights into your audience on LinkedIn.
4. Save or Export Follower List
If you want to save or export your list of LinkedIn business page followers, you have a couple options:
- Manual export: Copy and paste the list of names and profiles into a spreadsheet or document.
- LinkedIn’s “Save list” feature: Click the “Save list” button at the top of the followers list page. This will save the list to your LinkedIn account so you can access it later.
- LinkedIn Premium: Upgrading to one of LinkedIn’s paid Premium plans unlocks the ability to export your followers list into an Excel spreadsheet.
5. Analyze and Segment Followers
Once you have your follower list exported, you can analyze it further to get additional insights into your audience. Here are some ideas on how to learn more about your followers:
- Look at follower companies and industries to see who you are reaching.
- Identify influencers, thought leaders, or potential partners to connect with.
- Segment by location to see where most of your followers are based.
- Compare job titles and seniority levels to inform content strategy.
- Connect with followers directly to build relationships.
Having this detailed data on your LinkedIn followers enables you to optimize your business page, craft relevant content, and strengthen engagement with your target audience.
6. Grow Your LinkedIn Followers
Once you have visibility into who is following your LinkedIn business page, you can develop strategies to continue growing your follower count. Here are some best practices:
- Post engaging content consistently. Share articles, images, videos that your audience would find valuable.
- Engage with followers. Like and comment on their posts, answer questions, ask for feedback.
- Run follower campaigns. LinkedIn lets you target ads to gain more relevant followers.
- Optimize business page. Include keywords, maintain profile info, links to your website.
- Participate in LinkedIn groups related to your industry.
- Encourage employees to share business page content with their own connections.
Growing an active, targeted base of followers is critical for expanding the reach and visibility of your LinkedIn business page. Analyzing your current followers provides the baseline to build an effective follower growth strategy.
Conclusion
LinkedIn provides a simple way for businesses to view a complete list of the followers their LinkedIn business page has accumulated. By clicking on the followers number from your business page, you can see profiles of everyone following you on LinkedIn.
Exporting and segmenting this list of followers enables you to better understand your audience and align your content accordingly. Tactics like posting engaging content, engaging with followers, and advertising can then help you continually expand your LinkedIn followers.
Having a large, targeted group of followers is key for increasing awareness of your brand, reaching potential customers, and driving real business impact through your LinkedIn presence.
Follower Company | Industry | Job Title | Location |
---|---|---|---|
HubSpot | Computer Software | Marketing Manager | Boston, MA |
Forbes | Media Production | Editor | New York, NY |
Oracle | Information Technology | Sales Representative | Austin, TX |
NASA | Government Administration | Aerospace Engineer | Houston, TX |