LinkedIn is a popular professional social networking platform that allows users to connect with colleagues, showcase their skills and experience, and share content. When you post updates, articles, photos, or other content on LinkedIn, other users have the ability to like and react to your posts.
Seeing who has liked or reacted to your posts can be helpful for understanding who is engaging with your content. Here are some tips on how to see who liked your post on LinkedIn.
Check post insights
The easiest way to see who liked your post is to go to the post itself and check the post insights. To do this:
- Go to your LinkedIn feed and locate the post you want to check.
- Click on the post to open it.
- Scroll down until you see the post analytics and click “See all post analytics”.
This will open up detailed analytics for that particular post, including likes and comments. Under the Likes section, you will see a list of people who have liked your post.
Use LinkedIn’s “Likes” tab
LinkedIn also has a dedicated “Likes” tab that aggregates all of the likes and reactions you’ve received across posts. To access it:
- Go to your profile page
- Click on “More” at the top
- Select “Likes” from the dropdown menu
This will display an overview of your recent likes. You can scroll through to see which posts received high engagement. Click on any post to see names of who specifically liked it.
Check notifications
When someone likes or comments on your post, you will receive a notification in your LinkedIn notifications tab. To see details:
- Click the notifications icon at the top of your LinkedIn feed.
- This will show you a list of all recent notifications.
- Anytime someone engages with your post, you will be notified here.
- Clicking on the notification will take you to the post so you can see who liked it.
Using notifications allows you to see likes and comments as they happen in real-time. Just check back frequently to stay up-to-date.
Use LinkedIn’s analytics tools
For more detailed analytics, LinkedIn provides analytics tools specifically for company and business pages. With these tools you can:
- See overall engagement and reach for your posts.
- Check demographic data on who is interacting with your content.
- Monitor engagement over time to see what content resonates best.
Accessing the analytics tools requires having a Company or Business LinkedIn page. But the insights are very comprehensive for analyzing your posts.
Use social media management platforms
Another option is to use third-party social media management platforms like Hootsuite, Sprout Social, or Buffer. These tools integrate with your LinkedIn account and provide additional analytics on your posts.
Benefits of using social media management platforms include:
- Seeing likes and comments in one dashboard.
- Tracking engagement over time.
- Analyzing performance across multiple posts.
- Automating reporting.
Most platforms offer free versions with limited functionality or paid subscriptions with more advanced analytics and management features.
Who can see who liked a post on LinkedIn?
When you like or react to a post on LinkedIn, by default it is public and visible to anyone who can see the post. However, you can control the visibility of your activity:
- Public: Anyone who can see the post will see that you liked it. Your name will appear on the list of likes.
- Your Connections: Only people connected to you will see that you liked it. Useful for limiting visibility.
- Only You: Liking privately so no one else can see that you liked a post.
To adjust your activity visibility settings:
- Go to your profile, click the “Me” icon in the top right.
- Select “Settings & Privacy”.
- Click “Communications”.
- Under “Social activity broadcast settings”, choose your desired visibility level.
By default, your likes and reactions will be public. But you can make them private or just visible to connections if you prefer.
Do post authors receive notifications of likes?
Yes, when someone likes or comments on your post, you will get a notification as the post author. This allows you to see who is engaging with your content.
Notification options include:
- Email notifications
- Notifications on LinkedIn’s website and mobile app
- Digest summaries of recent notifications
To manage your notification settings:
- Go to the “Me” icon in the top right of LinkedIn.
- Click “Settings & Privacy”.
- Select “Notifications” on the left.
- Choose your preferences for email, push notifications, and digest frequency.
By default, you will receive notifications for any likes, comments, shares, or mentions on your posts. Turn these on or off based on how often you want to be notified.
Do you get notified when someone unlikes your post?
No, LinkedIn does not send notifications when someone unlikes your post. The only notifications are for when users first like, comment on, or otherwise engage with your posts. There are no notifications if they subsequently undo their like or comment.
The number of likes displayed on a post will decrease if someone unlikes it. But the post author does not receive any specific real-time notification.
The exception is if you have third-party social media management tools connected to your LinkedIn account. Some of these tools do register when someone unlikes a post and may provide an alert.
For example, Sprout Social has an “Unlikes” report that shows if and when someone unliked your content. So social media management platforms can give you visibility into unlikes, even if LinkedIn itself does not.
Best practices for engaging your audience
Gaining likes and reactions on your LinkedIn posts is a great way to boost engagement and expand your reach. Here are some tips to get more people liking and commenting on your content:
- Post consistently. The more you post, the more opportunities for engagement.
- Post content your audience finds valuable. Provide useful insights, news, or resources.
- Use visuals like images, videos, and slides. Visual content performs better.
- Write clear, catchy headlines to draw people in.
- Engage with your audience by liking their posts and commenting.
- Ask questions to spark conversation and feedback.
- Share content published by others to expand your visibility.
Tracking your likes helps you understand what resonates best with your audience. Use these insights to refine your content strategy and boost engagement over time.
Limitations of LinkedIn engagement data
While likes provide valuable feedback on your content, there are some limitations to consider:
- Not everyone who views your posts will like it. So likes only reflect a subset of your readers.
- Some people may like posts without reading thoroughly or clicking through.
- Bots and fake accounts can generate fake likes and inflate your numbers.
- People can unlike after initially liking which changes the metrics.
- Links only show who liked a post, not who viewed or clicked on it.
The engagement metrics are useful directional signals, but they do not give the full picture of post performance. So consider likes one helpful data point along with other analytics.
Summary
LinkedIn provides helpful tools for seeing who liked and interacted with your posts. Metrics like post likes are valuable for gauging audience interest and refining your content approach. But engagement data also has limitations, so focus on using it directionally rather than making absolute conclusions.
With LinkedIn’s built-in analytics, third-party social media tools, and good content strategies, you can boost engagement and use likes to enhance your professional brand and reach.
Feature | Details |
---|---|
Post Insights | See likes and comments for a specific post. |
LinkedIn Likes Tab | View recent likes and reactions across posts. |
Notifications | Get real-time alerts when someone engages with your post. |
Analytics Tools | Robust analytics for Company and Business Pages. |
Social Media Tools | Third-party apps provide aggregated analytics. |
Tracking your LinkedIn post engagement can improve content strategies and help grow your professional connections. Focus on providing value to your network and the analytics will give you insights to reach even more people.