LinkedIn has become one of the most popular platforms for sharing and finding job opportunities. With over 722 million users worldwide, LinkedIn offers a massive network to tap into when looking to fill an open position. One of the best ways to get your job posting seen by qualified candidates is to share it directly through LinkedIn.
Why Share Job Postings on LinkedIn?
There are several key benefits to sharing your job openings on LinkedIn:
- Reach a targeted audience – With LinkedIn’s extensive user base, you can target your post to relevant groups and demographics likely to fit the role.
- Leverage connections – Your employees can share the post with their own networks, expanding the reach. LinkedIn notifies users when their connections post jobs.
- Boost visibility – Active job posts show at the top of LinkedIn search results, giving them extra visibility.
- Quality candidates – LinkedIn members tend to be working professionals, so you’re more likely to attract qualified applicants.
- Build your brand – Active and engaging posts strengthen your company’s brand and LinkedIn presence.
In short, sharing job postings on LinkedIn enables you to promote openings to the right people quickly and effectively.
How to Share a Job Posting on LinkedIn
Sharing new job posts on LinkedIn is simple. Here are step-by-step instructions:
- Go to LinkedIn and log into your account.
- Click on “Post a job” in the Jobs section of your homepage. You can also find this under the “Work” dropdown menu.
- Enter the details of the job posting, including job title, description, responsibilities, requirements, salary range, and application instructions.
- Target the post using relevant job categories, locations, and suggested skills.
- Choose whether the post is for a full-time, part-time, internship, freelance, or temporary position.
- Select the preferred application method: Easy Apply through LinkedIn, external website, or email address.
- Add any other important details like hiring manager info, questions for candidates, or employee testimonials.
- Preview how the post will appear and make any final edits.
- Pay to sponsor the post for wider reach, or publish it organically for free.
- Once published, consider sharing the post on your LinkedIn Company Page and employee profiles.
It’s quick and easy to get your job opening in front of qualified candidates. LinkedIn even lets you manage applications and track posting analytics within the platform.
Best Practices for Sharing Job Postings on LinkedIn
To maximize your reach and results, keep these best practices in mind:
- Lead with an eye-catching headline that highlights the role or key requirements.
- Use relevant keywords so your post appears in targeted candidate searches.
- Leverage LinkedIn skills and functions to attract suitable matches.
- Share links to your company website or application portal for more details.
- Encourage employees to share the post within their own networks.
- Follow up with potential candidates who engage with the post.
- Use images, videos, or other media to make your post stand out.
- Test different job titles, descriptions, and targeting to optimize performance.
- Repost on a regular schedule to keep the listing fresh and visible.
- Promote email sign-ups or follower growth through your posts.
Examples of Sharing Job Postings on LinkedIn
Here are a few examples of effective ways to share job openings on LinkedIn:
LinkedIn Company Page Post
Post the job on your Company Page with details on how to apply. Make it public to reach followers and those who view your page. Use relevant hashtags like #jobopening, #hiring, or #jobpost.
Targeted Status Update
Write a post targeted to a specific LinkedIn Group or audience tailored to the role. Ask connections to share or recommend candidates.
Sponsored Content Ad
Launch a Sponsored Content campaign with the job listing. Target it using matched audiences and desired candidate demographics.
Employee Spotlights
Feature employees at your company and have them share the job post with their own connections. Showcases your culture.
Career Page Embed
Embed job listings from your career page so clicks take applicants there to apply. Keeps application on your site.
Test different approaches to see what garners the most engagement and interest for your openings. Tailor messages, targeting, and call-to-actions specific to each post.
What Information to Include in a LinkedIn Job Post
To maximize visibility and responses, you’ll want to include key details in your LinkedIn job posts:
- Job title – Use relevant keywords candidates may search for.
- Company name and branding – Build awareness and interest.
- Brief role overview – Highlight the position’s core responsibilities.
- Top requirements and qualifications – Set expectations up front.
- Location – Be specific if role is place-based.
- Employment type – Full-time, freelance, etc.
- Salary range or pay rate – Compensation attracts candidates.
- Perks/benefits – Sell your culture and incentives.
- Application instructions – Link to site or contacts.
- Company descriptions – Give backgrounds for context.
- Multimedia – Images, videos, charts, etc. for engagement.
You’ll want to provide enough details to pique interest, while linking to fuller job descriptions and application portals for those ready to apply. Tailor content to each specific role and the ideal candidate.
Tips for an Effective LinkedIn Job Post
To create an engaging, high-performing job post on LinkedIn, incorporate these tips:
- Stand out with multimedia – Embed relevant images, infographics, charts, or video content to make your post more dynamic.
- Get social – Encourage readers to like, comment, and share the post to boost visibility.
- Use hashtags – Include targeted hashtags so your content appears in follower feeds and relevant searches.
- Mention connections – Reference colleagues by name to notify them of the post.
- Shorten links – Use link shorteners like bit.ly to tidy up long application or website URLs.
- Post consistently – Share new job posts regularly to stay top of mind with your audience.
- Follow up – Respond promptly to comments, questions, or interest from potential candidates.
- Track analytics – Review LinkedIn’s analytics to see your post’s reach, engagement, and clicks.
- Go mobile – Optimize posts for mobile reading and easy application via mobile.
- Leverage partnerships – Collaborate with vendors or associations to co-share relevant postings.
Experiment with different content formats, targeting, and messaging to make your job posts as compelling as possible.
Common Questions
Should I pay to sponsor my job post on LinkedIn?
Paid sponsorship is a good option if you want to boost a post’s reach beyond your current followers. Sponsored posts appear prominently in feeds and search. Start with a relatively low daily budget and assess the resulting application rate to gauge effectiveness.
Can I post jobs on my personal LinkedIn profile?
While you can share company job posts from your personal profile, best practice is to post from an official Company Page or in your name on behalf of the company for a more professional appearance.
What’s the best day and time to post a job on LinkedIn?
Tuesday, Wednesday, and Thursday tend to see the highest LinkedIn engagement. Posting during working hours (8 am – 6 pm) allows you to respond promptly to comments and questions as well.
Should I use hashtags in my LinkedIn job posts?
Yes, relevant hashtags help position your jobs in front of interested candidates browsing those topics and searching by hashtag. Just avoid overusing them or adding irrelevant ones.
How frequently should I post the same job opening on LinkedIn?
About once a week is ideal to keep the job listing fresh and visible without spamming your audience. Vary the post wording and image each time.
Conclusion
Posting jobs directly on LinkedIn is one of the fastest, most effective ways to connect with qualified candidates. With a targeted audience of 722+ million professionals, it provides unmatched reach to tap into passive job seekers open to new roles.
Be sure to share openings from Company Pages, follower feeds, and employee accounts. Include engaging details that speak to the ideal applicant. Follow best practices to optimize visibility and response rates. Test different content formats, targeting parameters, and calls-to-action.
With built-in analytics and management tools, LinkedIn makes it simple to track job posting performance and handle applications. Treating it as part of an integrated outreach strategy can help attract and hire the best talent for your openings.