LinkedIn is a great platform for establishing your professional brand and network. One way to enhance your LinkedIn presence is by sharing visual content like images. Adding a hyperlink to your images allows viewers to click and be directed to a webpage, increasing engagement.
Why Share Images with Hyperlinks on LinkedIn?
There are several benefits to sharing images with hyperlinks on LinkedIn:
- Images make your posts more visually appealing and attention-grabbing in the LinkedIn feed.
- Hyperlinks allow you to drive traffic to your website, blog, or other pages.
- Images with hyperlinks stand out more than plain text posts.
- You can showcase products, infographics, articles, and more by linking images.
- It enhances your personal brand and establishes you as an authority in your industry.
Posting captivating and informative visual content establishes you as a thought leader and helps build deeper connections in your network.
Step-By-Step Guide to Share an Image with Hyperlink on LinkedIn
Follow these simple steps to add a hyperlink to your images before sharing them on LinkedIn:
- Select an Image to Share: Choose a high-quality, eye-catching image that is relevant to your industry and audience. Make sure you have the rights to use the image.
- Add the Image Hyperlink: Before uploading the image to LinkedIn, you need to add the hyperlink. To do this, open the image file in a photo editing tool and add the URL in the appropriate field. For example, in PhotoPea you can go to Tools > Hyperlinks and insert the desired URL.
- Upload the Image to LinkedIn: Head over to LinkedIn’s post editor. Click the photo icon to upload your image with hyperlink added. Choose between uploading the image or inserting external URL.
- Craft Your Post: Add a captivating caption to go with your image. Make sure to include relevant hashtags and tag any connections to help build engagement.
- Customize Post Visibility: Select if you want to share publicly, with your connections only, or to a specific LinkedIn Group. You can also schedule your post.
- Preview & Post: Give your post one final review before hitting the “Share” button! Check how it looks on desktop and mobile.
That’s all there is to it! You have successfully shared an image on LinkedIn with a clickable hyperlink added.
Best Practices for Sharing LinkedIn Image Posts
Follow these best practices to create optimized and effective image posts with hyperlinks on LinkedIn:
- Choose high-quality images that are at least 1200 x 627 pixels. Larger images will look crisper on feeds.
- Edit images to make text and elements easier to see. Add captions, logos, infographics, etc.
- Use relevant hashtags like #industry, #business, etc. But don’t overdo it.
- Insert links to landing pages that further the story and discussion.
- Write captions that inspire viewers to click and take action.
- Post consistently but avoid sharing too many image posts consecutively.
- Customize visibility for each post based on intent and audience.
- Use LinkedIn’s analytics to identify high-performing content types and topics.
- Engage with your audience by liking comments and replying.
Types of Content to Share as LinkedIn Image Posts
Here are some top examples of highly shareable visual content to post with hyperlinks on LinkedIn:
- Blog Articles & Long-form Content: Share snapshots from latest articles to direct readers to your blog.
- Ebooks & Reports: Highlight relevant statistics, advice and tips from your downloadable content.
- Industry News: Comment on trending news stories using article imagery and quotes.
- Behind-the-Scenes: Give a sneak-peak into your work and events using photos and videos.
- Presentations & Slideshares: Turn top slides into eye-catching visuals.
- Quotes: Combine inspirational quotes with relevant imagery.
- Product Photos & Videos: Showcase your products and services in-use through videos and demos.
- Infographics: Share full infographics or snippets focusing on key data points.
Tools to Easily Create LinkedIn Image Posts
Making stellar images and graphics for your LinkedIn posts has never been easier. Here are some top tools to try:
Tool | Key Features |
---|---|
Canva | Intuitive graphic design. Professional templates. Photo editor. Animated posts. Reshare older posts. |
Adobe Spark | Drag and drop image design. Video maker. Auto-resize for social media. Animation effects. |
Snappa | Library of fonts, images, and illustrations. Animated posts and videos. Image editing capabilities. |
Pablo by Buffer | Crop, blur, filters. Quotes templates. Social media sized. Animated cinemagraphs. |
Infogram | Charts, maps graphs. Interactive reports. Responsive infographics. Real-time collaboration. |
Investing in intuitive design tools makes it much simpler to create stunning visuals to share on LinkedIn regularly.
Conclusion
Sharing images with hyperlinks on LinkedIn is a highly effective tactic to boost engagement and establish authority. Compelling visuals grab attention in the feed, while hyperlinks allow you to drive traffic and deliver value.
Craft optimized posts by choosing high-quality imagery, writing catchy captions, using relevant hashtags, and designing for both desktop and mobile. Pay attention to analytics to double down on what resonates most with your audience.
With a strategic and consistent image posting strategy, you can showcase your brand, highlight your content, and position yourself as an industry leader on LinkedIn.