LinkedIn is a great platform for building your professional network and engaging with other professionals. One way to increase your visibility and reach on LinkedIn is by sharing posts directly to your feed. When you post articles, images, or text updates on LinkedIn, you have the option to share them publicly to your connections’ feeds. Here are some tips on how to make sure your LinkedIn posts show up on your followers’ feeds.
Post Directly to Your Feed
The easiest way to get your posts on your LinkedIn feed is to share them directly to your connections. When you create a new post in LinkedIn, there is an option to “Share now” or “Post.” If you select “Share now,” your post will be published instantly to your connections’ feeds. This allows your network to immediately see your content in their feeds without having to actively check your profile.
To post directly to your feed:
- Go to the LinkedIn homepage and click “Post” at the top of your feed.
- Compose your post – you can include text, images, videos, links, hashtags, etc.
- In the bottom left corner, toggle the button from “Save” to “Share now.”
- Click the blue “Post” button to publish your content instantly to your connections’ feeds.
Posting directly to your feed is the best way to increase visibility and engagement. Your connections will see your posts at the top of their feeds as soon as you share.
Adjust Your Posting Settings
In addition to posting directly, you can adjust your default posting settings to make all your posts shared publicly. Here’s how:
- Go to your LinkedIn profile and click on the “Me” icon at the top.
- Select “Settings & Privacy” from the dropdown menu.
- Click on “Preferences” in the left sidebar.
- Under “Sharing posts,” change the setting from “Connections only” to “Public.”
- Click “Save” at the bottom to apply the new setting.
Now whenever you post an article, image, or update, it will automatically be shared with all your connections. You don’t have to manually change the visibility each time.
Cross-Post From Other Social Platforms
You may also have social media accounts on other platforms like Twitter, Facebook, or Medium where you share professional content. You can increase your LinkedIn visibility by cross-posting that content to your LinkedIn feed.
For example, when you share an article on Twitter, copy the link and paste it into a new LinkedIn post with your own commentary. You can also cross-post your Medium articles to LinkedIn by clicking the LinkedIn sharing icon on the article page.
Cross-posting is an easy way to reuse content without having to create new material. It also allows your connections to see your activity across multiple platforms.
Post Consistently
Posting frequently can help your content appear at the top of your connections’ feeds. If you go weeks without posting, your followers may miss your updates. Try to post at least 1-2 times per week to stay visible and engaging.
It’s also helpful to post at peak times when LinkedIn activity is high, like Tuesday-Thursday during business hours. Scheduling posts in advance using social media management tools can make consistency easier to manage.
Leverage LinkedIn Groups
Joining and participating in relevant LinkedIn Groups related to your industry or interests is a great way to expand your reach. When you post in a Group, it will appear in the feeds of all that Group’s members.
Groups allow you to tap into niche professional communities and share content and expertise. Look for active Groups with thousands of engaged members to maximize the visibility of your posts.
Utilize Hashtags
Using popular hashtags in your posts can help more people find and see your content. Follow trending hashtags like #linkedin or search for industry-specific terms like #SaaS or #startup. Include relevant hashtags – but don’t overdo it.
You can also create your own branded hashtag like #MyCompany or #MyIndustry. Encourage colleagues or employees to use it when mentioning your company to create deeper social connections.
Expand Your Network
The more connections you have on LinkedIn, the greater your potential reach and visibility. Having an extensive professional network means your posts will organically appear in more feeds.
Proactively grow your network by connecting with colleagues, clients, partners, industry leaders, and new contacts. Aim for quality connections that are genuinely interested in your content and expertise.
You can also follow influencers and thought leaders in your space to engage with their content. This can lead to valuable interactions that expand your visibility.
Leverage Company/Showcase Pages
If you have a LinkedIn Company or Showcase Page, use it to extend your reach. Company Pages let you share content, news, job posts, and other updates with all followers. Publish posts as your Company Page to boost visibility.
You can also post content on your personal profile, then share or cross-post it to your Company Page. This lets you efficiently distribute content to both your professional network and company followers.
Use Rich Media
Posts with rich media like images, infographics, videos, and SlideShare presentations tend to get higher engagement on LinkedIn. Visually compelling content stands out in the feed.
When adding an image or video, take the time to craft a descriptive caption and optimize with targeted hashtags. This helps your post appear in relevant searches and keeps viewers informed.
Promote Your Profile & Content
Actively promoting your LinkedIn presence and content outside the platform can drive more connections to your profile and feed. Here are some ideas:
- Link to your LinkedIn profile in your email signature.
- Share and cross-post content to your other social accounts.
- Embed LinkedIn posts on your company website or blog.
- Promote your content and profile through company newsletters or external marketing.
- Mention your LinkedIn URL when networking online or at in-person events.
Driving more visitors directly to your profile and content will increase the potential for likes, comments, shares, and new followers – boosting your overall LinkedIn visibility.
Engage With Connections
Beyond posting your own content, engaging regularly with your connections’ posts can expand your reach. Like, comment on, and share others’ updates to stay active in their feeds.
You can also join conversations in LinkedIn Groups, respond to discussion posts, and offer helpful advice and insights. Being an active, valuable member of your LinkedIn community pays dividends.
Partner With Influencers
Collaborating and co-marketing with LinkedIn influencers in your industry is a strategic way to tap into new audiences. For example, you could partner with an influencer to co-author a LinkedIn Pulse post and cross-promote the content.
Influencer partnerships allow both parties to organically reach each other’s audiences. Identify influencers who create content related to your brand and propose creative ways to work together.
Use LinkedIn Ads
LinkedIn’s advertising platform enables you to target specific demographics and promote your posts directly in their feeds. You can amplify your organic reach through:
- Sponsored Content – Promote one of your published posts.
- Sponsored InMail – Send a customized direct message to your target audience.
- Text Ads – Run customized text ads.
Investing in ads can help get your posts and profile in front of more of your ideal audience. You can define the promotion’s budget, duration, and target characteristics like job title, industry, skills, and more.
Check Your Analytics
Analyzing your LinkedIn post metrics and audience insights will show you what content resonates best. Go to your LinkedIn profile and click on “See all analytics” under the follower count.
Key metrics to assess include:
- Impressions – How many people your post reached.
- Engagements – Likes, comments, shares, clicks.
- Follower Demographics – Location, industry, job role.
- Top Posts – Which posts drove the most engagement.
Use these insights to create and promote more content that your target audience responds to. Continually optimizing your strategy will boost your overall LinkedIn visibility and reach.
Conclusion
Maximizing your LinkedIn feed visibility requires consistently creating and sharing valuable posts, expanding your network, engaging your community, and leveraging best practices. Focus on quality over quantity – insightful, relevant content gets attention. Promote your profile and posts both on and off LinkedIn. Analyze your metrics to refine your approach. With a strategic, long-term effort, you can build a vibrant LinkedIn presence that connects with your ideal audience.