Subscribing to a newsletter on LinkedIn can be a great way to stay up-to-date with topics and industries you are interested in. Newsletters allow you to get customized content delivered right to your LinkedIn inbox on a regular basis.
Whether you want to follow thought leaders in your field, keep up with the latest industry news, or get valuable insights from companies and organizations, LinkedIn newsletters are an easy way to do it.
In this comprehensive guide, we’ll walk through everything you need to know about subscribing to LinkedIn newsletters. We’ll cover:
- The benefits of subscribing to LinkedIn newsletters
- How to find newsletters to subscribe to
- The steps for subscribing to a newsletter
- Managing your newsletter subscriptions
- Tips for getting the most out of LinkedIn newsletters
So if you’re ready to harness the power of LinkedIn newsletters, read on!
The Benefits of LinkedIn Newsletters
Here are some of the key reasons why subscribing to LinkedIn newsletters can be valuable:
- Get customized content: Newsletters allow you to find and subscribe to content tailored to your unique interests and goals.
- Stay in the know: Newsletters keep you up-to-date on the latest insights and developments related to your industry, company, school, or topics you care about.
- Discover new connections: Many newsletters feature guest contributors who can become new connections for you on LinkedIn.
- Increase your knowledge: The focused, curated information in newsletters can help increase your expertise and IQ on a topic.
- Gain valuable insights: Newsletters frequently provide actionable tips, best practices, and strategies you can apply to your own work and goals.
In short, LinkedIn newsletters provide a simple way to deepen your knowledge, stay on the cutting edge, and get insights that can boost your career – all without having to hunt down content on your own.
How to Find Newsletters to Subscribe to
The key to getting value from LinkedIn newsletters is finding ones that match your interests and priorities. Here are some tips for discovering relevant, high-quality newsletters:
Check profiles of influencers you follow
Often, thought leaders and organizations will promote their newsletters in their LinkedIn profiles. Check the profiles of influencers in your industry that you currently follow to see if they offer newsletters.
Look for the “Follow” button
Some profiles have a prominent “Follow” button rather than a standard “Connect” button. This indicates the profile publishes a newsletter you can subscribe to.
Search by keyword
Try searching keywords related to your interests plus “newsletter” or “subscribe” (e.g. “marketing newsletter”). This can surface newsletters matching your search terms.
Visit company pages
Research companies in your industry and visit their LinkedIn Company Pages. Company Pages frequently promote and link to their newsletters.
Check group discussions
Groups related to your interests will sometimes have members mentioning and discussing valuable newsletters to follow.
See recommendations
LinkedIn will automatically recommend newsletters for you to follow based on your profile, interests, and activity. Check your recommendations to find relevant options.
Ask for referrals
Speaking with colleagues and peers who share your interests can lead to great newsletter suggestions you may have otherwise overlooked.
Research top sources
Look for “best of” lists related to your industry and see which newsletters are recommended as top information sources to follow.
How to Subscribe to a LinkedIn Newsletter
Once you’ve found newsletters that look promising, subscribing is simple:
1. Visit the newsletter’s profile page
Each LinkedIn newsletter will have its own Company Page or Showcase Page that promotes the newsletter. Visit this page to subscribe.
2. Click “Follow”
You’ll see a large blue “Follow” button – click this to subscribe to the newsletter.
3. Confirm the subscription
LinkedIn will ask you to confirm that you want to subscribe to the newsletter. Click “Follow” again to verify.
And that’s it! You’ll now start receiving editions of that newsletter delivered directly to your LinkedIn notifications.
Let’s look at an example newsletter subscription:
Step 1: | Visit the page for the newsletter you want to subscribe to (for example, the LinkedIn Marketing Solutions page) |
Step 2: | Click the blue “Follow” button on the page |
Step 3: | Confirm you want to follow the newsletter |
Managing Your Newsletter Subscriptions
To manage the newsletters you are subscribed to:
1. Go to your “My Newsletters” page
This can be found under your profile menu. It shows all of the newsletters you currently follow.
2. Click “Edit” to manage subscriptions
Use this to unsubscribe from any newsletters you no longer wish to receive. You can also rearrange the order in which subscriptions are shown.
3. Update your notification settings
Choose whether each newsletter should notify you within LinkedIn, via email, or not at all. This lets you customize how you receive updates.
4. View your newsletter reading history
See your history of interactions with each newsletter, including editions you’ve read, articles you’ve liked, and content you’ve shared.
Taking a few minutes to actively manage your newsletter subscriptions and settings helps ensure you get ongoing value. As your goals and interests change over time, you can fine-tune the newsletters you follow.
Tips for Getting the Most from LinkedIn Newsletters
Here are some final tips to help you get the most value from the LinkedIn newsletters you subscribe to:
- Curate a selective list – Follow a focused selection of around 5-10 newsletters rather than a huge volume.
- Stay engaged – Open and read editions promptly when they arrive in your inbox.
- Share relevant content – If you see pieces that would benefit others, share those newsletter articles on LinkedIn.
- Provide feedback – Give feedback directly to the newsletter creator if you have suggestions on improving their content.
- Leverage the content – Apply insights from newsletters to your own work and career strategy.
- Check in regularly – Periodically review your list and drop newsletters that you rarely read.
- Limit promotions – Be wary of subscribing to newsletters that are overly promotional rather than educational.
Focus on following a targeted set of newsletters aligned with your goals, engage actively with the content, and leverage the insights – do this and LinkedIn newsletters can take your career to the next level.
Conclusion
LinkedIn newsletters provide a useful channel for discovering and absorbing content tailored to your professional interests and learning objectives.
To recap, you can subscribe to relevant newsletters by:
- Researching newsletter options based on your goals
- Finding and visiting the profile page for your desired newsletter
- Clicking the “Follow” button to subscribe
- Managing your list of subscriptions under profile settings
The result is a flow of curated insights and knowledge delivered to your LinkedIn inbox on an ongoing basis – helping fuel your future success!
We hope this guide gave you all the tips and steps needed to master LinkedIn newsletter subscriptions. Just remember to focus on quality over quantity when choosing newsletters, and engage actively with each edition you receive.
Happy following! Please let us know if you have any other LinkedIn questions.