Linking your LinkedIn ad account with HubSpot allows you to track and optimize your LinkedIn ads directly within HubSpot. This integration provides valuable insights into your LinkedIn advertising performance and helps you make data-driven decisions to improve your ads. In this article, we’ll walk through the step-by-step process of connecting your LinkedIn ads to HubSpot. We’ll cover:
- Why sync LinkedIn ads with HubSpot
- How to connect LinkedIn ads to HubSpot
- Important settings to configure
- Viewing LinkedIn ads analytics in HubSpot
Whether you’re new to LinkedIn ads or already running campaigns, syncing with HubSpot is a great way to level up your LinkedIn advertising strategy. Let’s jump in!
Why Sync LinkedIn Ads with HubSpot?
Here are some of the key benefits of connecting your LinkedIn ads with HubSpot:
Consolidated Reporting
When your LinkedIn ads are synced with HubSpot, all of your important LinkedIn advertising metrics will automatically flow into your HubSpot dashboard. This gives you a single, consolidated view of your ad performance instead of having to log in to multiple platforms. You’ll be able to easily track statistics like impressions, clicks, cost per click, and more.
Enhanced Targeting
HubSpot’s integration with LinkedIn ads allows you to build targeted audiences based on the contacts and companies in your HubSpot CRM. For example, you can create a LinkedIn ad campaign targeted to all of your existing customers or recent leads. This level of precision targeting helps increase relevance.
Closed-Loop Analytics
With closed-loop reporting, you can see what happens after someone clicks your LinkedIn ad. Which ads are generating the most landing page views or conversions? This insight allows you to double down on top-performing ads and pare back less effective ones.
Optimized Spend
Syncing your ad accounts provides visibility into your overall ad budget and spend. With all campaigns rolled up into HubSpot’s interface, you can easily spot opportunities to reallocate budget toward better-performing campaigns and ads.
How to Connect LinkedIn Ads to HubSpot
1. From your HubSpot dashboard, go to the Integrations page and click the LinkedIn integration tile.
2. On the LinkedIn integration page, click Connect Account.
3. Log into your LinkedIn account. Grant permission for HubSpot to connect with your LinkedIn ad account.
4. Select the specific LinkedIn ad accounts you want to sync with HubSpot. You can select multiple accounts.
5. Click Submit to complete the integration.
Once connected, your LinkedIn ads data will automatically sync with HubSpot every 24 hours. You’ll see LinkedIn added as a connected ad account under Settings. Now let’s look at some important settings to configure.
Important Settings to Configure
Here are some key settings to check after integrating your LinkedIn ads with HubSpot:
Map LinkedIn Campaigns to HubSpot Campaigns
Under Settings, map your LinkedIn ad campaigns and ad groups to corresponding campaigns in HubSpot. This enables closed-loop reporting. With this mapping, HubSpot can track leads and customers from initial ad click to conversion.
Enable Impression Tracking
Make sure impression tracking is enabled. This allows HubSpot to report on LinkedIn ad impressions and reach, crucial metrics for optimizing ad delivery.
Set Attribution Window
The attribution window determines how long after viewing a LinkedIn ad that a conversion event (like lead form submission) can be attributed to the ad. The standard is 14 days but you may adjust based on average sales cycle.
Important LinkedIn Ad Metrics to Track in HubSpot
Once integrated, some of the key LinkedIn ad metrics to monitor in HubSpot include:
- Impressions: Number of times your ads were displayed.
- Clicks: Total ad clicks.
- Clickthrough rate (CTR): Clicks divided by impressions.
- Cost per click (CPC): How much you’re paying for each ad click.
- Conversions: Form submissions, purchases, etc. from your site.
Segment these metrics by ad campaign, ad group, and creative to get a clear picture of performance. Now let’s look at how to view LinkedIn ad analytics within HubSpot.
Viewing LinkedIn Ads Analytics in HubSpot
HubSpot provides a few different ways to monitor the performance of your synced LinkedIn ad accounts. Let’s look at two primary options:
LinkedIn Campaign Dashboard
Navigate to Marketing > Campaigns. You’ll see a dashboard specific to your LinkedIn ad accounts. It displays high-level metrics like impressions, clicks, costs, and conversion rates over time. Drill into specific campaigns and ads for more detailed reporting.
Advertising Overview Report
For holistic reporting across LinkedIn, Facebook, Google, and more, go to Reports > Advertising. This report combines data from all your integrated ad accounts. Filter by LinkedIn to focus specifically on those campaigns.
Tips for Analyzing LinkedIn Ad Performance in HubSpot
Here are some best practices for extracting insights from LinkedIn ads in HubSpot:
– Compare CTRs across ad variations to find winning creatives.
– Monitor campaign budget pacing and actual spend.
– Check conversion rates by campaign to identify high-potential campaigns.
– Look at conversion lag to gauge customer response time after seeing an ad.
– Check frequency capping for signs of over-delivery to the same audience.
Conclusion
Syncing your LinkedIn ad campaigns with HubSpot provides powerful, consolidated reporting and enhanced targeting capabilities. Make sure to map campaigns accurately, enable impression tracking, and review key LinkedIn ad metrics within HubSpot. Analyzing performance segmented by campaign, ad group, and creative will surface opportunities to optimize your LinkedIn ads for greater results.
With LinkedIn campaign data flowing into HubSpot, it becomes easier to build nurturing sequences for ad responders, remarket to your ad audiences, and attribute ROI at each stage of the funnel. Integrating these two platforms is crucial for running a data-driven, customer-centric LinkedIn ads program.
Frequently Asked Questions
What type of LinkedIn accounts can I sync with HubSpot?
You can connect both individual LinkedIn ad accounts and LinkedIn business manager accounts with HubSpot. Most larger businesses use LinkedIn business manager.
Will syncing my LinkedIn ads with HubSpot slow down their performance?
No, integrating your LinkedIn ads will not negatively impact ad performance. The sync simply allows campaign data to flow into HubSpot’s reporting. The ads themselves continue running directly through LinkedIn.
Is there a limit to how many LinkedIn ad accounts I can sync?
No, you can connect as many individual LinkedIn ad accounts as you’d like. For larger businesses, we recommend consolidating all users under a single LinkedIn business manager account.
How often does LinkedIn ad data sync with HubSpot?
Your LinkedIn ads and HubSpot will automatically sync once every 24 hours. You can also trigger a manual sync at any time from within HubSpot.
What HubSpot plan do I need to integrate LinkedIn ads?
You need to be on one of HubSpot’s paid plans to connect with LinkedIn ads. The Starter plan does not support LinkedIn advertising integration. Other tiers like Professional, Enterprise, and CMS Hub all work.
Can I still manage campaigns directly from LinkedIn Ads Manager?
Absolutely. Syncing your LinkedIn ads to HubSpot simply copies campaign data into HubSpot for consolidated reporting. You’ll still need to actively manage, optimize, and update your LinkedIn ads directly within LinkedIn Ads Manager.
Next Steps
Once you’ve connected your LinkedIn ad accounts with HubSpot, here are some next steps to continue optimizing your integration:
- Map LinkedIn ad campaigns and creatives to corresponding assets in HubSpot.
- Build HubSpot audiences to target based on LinkedIn ad engagement.
- Create customized LinkedIn ad reports and dashboards.
- Set up automatic alert notifications for key LinkedIn ad metrics.
- Document LinkedIn ad performance trends and optimization opportunities.
Syncing your LinkedIn ads is just the first step. To fully capitalize on this integration, dig into the data to continuously improve your LinkedIn advertising results. With robust analytics and tighter cross-platform alignment, you’ll be well equipped to maximize your LinkedIn ad investment.